Available to hire
I am a passionate UX/UI designer with over 10 years of experience delivering innovative design solutions for B2B, enterprise, and consumer markets. I thrive on turning complex user needs into intuitive interfaces through user research, rapid prototyping, and scalable design systems.
I enjoy leading cross-functional teams, collaborating with product and engineering partners, and shaping strategies that boost user adoption and revenue growth. My approach blends empathy, data, and creativity to ship experiences users love and businesses rely on.
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Chinese
Fluent
English
Advanced
Work Experience
CEO, Founder at Just-4u.me
January 1, 2022 - PresentLead user-centered service development for offline/online cake customization; conducted user research, UX/UI design, and front-end/back-end development for the platform; expanded user base in Asia, launched bilingual pre-launch in Chinese/English markets, and secured grants and incubator support.
CEO, Founder at Annester.com
January 1, 2017 - PresentSole proprietor building an online design business to help entrepreneurs launch startups; established processes, grew brand presence, and supported clients in design, branding, and product strategy.
Innovation Design Manager at NetDragon
January 1, 2014 - December 31, 2017Managed two joint venture financial products (Smart India and xStore) with Oxigen; built design research and innovation teams across Chinese, Taiwanese, and Canadian designers; provided app branding, UX/UI direction, and design solutions; mentored junior designers and led international internship programs.
Innovation & Design Director at Edgy TV
January 1, 2024 - PresentPlan branding for TV/telecom clients targeting global markets; design corporate website and business cards; lead innovation design initiatives and cross-functional collaborations.
UX & UI Designer at Eastern Home & Leisure Co., Ltd
January 1, 2013 - December 31, 2014Collaborated with cross-functional teams to design a mobile app for TV shopping; conducted user research and integrated voice-print tech; delivered UX improvements driving user engagement and revenue.
Product Designer at AUDI, KH Berlin
January 1, 2012 - December 31, 2012Sponsored by AUDI Munich; conducted 14 days of design research in Istanbul; designed a 2020 car concept integrated with mobile app & AI; participated in a three-month IDEO workshop focusing on scenario design and touchpoints.
UX Design Consultant at Zhou-Ka
January 1, 2020 - December 31, 2020Remote usability testing and user research; provided business opportunities, interface recommendations, and created personas after interviews with target users.
UX Designer at Annester.com
January 1, 2017 - PresentProvided UX/UI design consulting services to global startups and enterprises, helping clients secure funding, increase revenue, and improve user adoption. Sold designed applications to leading financial companies through strategic UX improvements. Enhanced visibility for non-profit startups and revenue for profit-driven enterprises through user-centered design approaches. Delivered graphic design, website design, and UX consulting services to diverse clients across various industries.
Innovation Design Manager at Edgy TV
January 1, 2024 - PresentPlanned brand strategy for television and telecommunications company targeting global market expansion. Designed corporate website and brand identity materials, including business cards.
Head of Innovation & Design Research at NetDragon
January 1, 2014 - January 1, 2017Led design research and innovation team, managing designers in China, Taiwan, and Canada for internal and international projects. Managed 2 financial products (Smart India and xStore) co-developed with partner Oxigen (smart payment company), serving B2B enterprise clients. Designed scalable reading behavior UX templates applied across company products, effectively testing hundreds of new product concepts. Participated in 20+ projects designing user experiences for interactive whiteboards, tablets, websites, and mobile applications. Organized international summer internship program for 3 consecutive years, managing student design education tablet OSError. Established and maintained design methodology library, providing technical guidance and mentorship to junior designers. Colleagues recognized with Employee of the Year (2014).
UX & UI Designer at Eastern Home Shopping & Leisure Co., Ltd.
January 1, 2013 - January 1, 2014Designed mobile shopping application (U-mall) for national television and online shopping company; achieved NT$1 million revenue within 6 months of launch. Collaborated with frontend engineers, marketing, operations, and development teams in an innovation-driven environment. Integrated voiceprint technology and price-drop lottery game into mobile experience. Conducted target user research with Institute for Information Industry and organized contextual testing with VIP customers, achieving high satisfaction ratings. Transitioned phone orders and website traffic to mobile application through strong UX strategy.
Product Designer at AUDI & KHBerlin
January 1, 2012 - PresentSponsored by Audi Munich to showcase 2020 Istanbul urban mobility concept. Conducted 14-day design research in Istanbul using shadowing, 'A Day in the Life,' and field research methods. Designed a 2020 automotive concept combining mobile application and AI solutions. Completed a 3-month IDEO workshop at Berlin University of the Arts, practicing advanced design methods including contextual design, shadowing, and touchpoint mapping.
UX Instructor at National Yunlin University of Science and Technology
January 1, 2023 - January 1, 2023Designed and taught a user experience design course for Digital Media Design students.
UX Design Consultant at ZHOUCAR
January 1, 2020 - January 1, 2020Executed usability testing, user research, and created personas; provided business opportunities and interface design recommendations.
UX Designer at GIVE WATER - Presidential Hackathon Top 5
January 1, 2020 - PresentLed UX strategy and design for an award-winning project; participated in workshops with government stakeholders; executed usability testing and delivered wireframes and prototypes, successfully securing government funding and crowdfunding.
Education
Master of Arts in Interaction Design at National Taipei University of Technology
January 1, 2011 - December 31, 2014Bachelor of Design at National Yunlin University of Science & Technology
January 1, 2008 - December 31, 2011Master of Interaction Design at National Taipei University of Technology
January 1, 2011 - January 1, 2014Bachelor of Design at National Yunlin University of Science and Technology
January 1, 2008 - January 1, 2011Product Design at KHBerlin
January 1, 2012 - March 1, 2026Drafting Technology at Taichung Industrial High School
January 1, 2006 - March 1, 2026Qualifications
ACESS DMZ Venture
September 1, 2023 - December 26, 2025Microsoft Imagine Cup World Final Nomination
January 1, 2013 - December 26, 20252020 Presidential Hackathon - Top 5 (Water Refilling Map)
January 1, 2020 - December 26, 2025Employee of the Year
January 1, 2014 - December 26, 2025ACCESS - Entrepreneur Connection
January 1, 2022 - March 1, 2026IT, Design & Finance Leadership Program
January 1, 2024 - March 1, 2026The ADaPT Program
January 1, 2023 - March 1, 2026Advanced Digital & Professional Training
January 1, 2022 - January 1, 2023DMZ Venture / Entrepreneurship Program
January 1, 2024 - March 1, 2026City of Toronto / Business Grant
January 1, 2023 - March 1, 2026Data Science, Python & BI Development - Gjun Computer
January 1, 2025 - March 1, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Government, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Intermediate
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