I’m a sustainability-minded marketing professional who builds cross-border campaigns across hospitality, real estate, telecom, and wellness sectors. I specialize in influencer collaborations, regional market alignment, and data-driven growth that increases social reach and brand visibility. As founder of GOOD digital Studio, I lead client relationships and deliver integrated marketing solutions for global brands. I also thrive in collaborative environments and enjoy turning CSR and ESG messaging into compelling narratives that resonate with diverse audiences.…

Yufan Sun

I’m a sustainability-minded marketing professional who builds cross-border campaigns across hospitality, real estate, telecom, and wellness sectors. I specialize in influencer collaborations, regional market alignment, and data-driven growth that increases social reach and brand visibility. As founder of GOOD digital Studio, I lead client relationships and deliver integrated marketing solutions for global brands. I also thrive in collaborative environments and enjoy turning CSR and ESG messaging into compelling narratives that resonate with diverse audiences.…

Available to hire

I’m a sustainability-minded marketing professional who builds cross-border campaigns across hospitality, real estate, telecom, and wellness sectors. I specialize in influencer collaborations, regional market alignment, and data-driven growth that increases social reach and brand visibility.

As founder of GOOD digital Studio, I lead client relationships and deliver integrated marketing solutions for global brands. I also thrive in collaborative environments and enjoy turning CSR and ESG messaging into compelling narratives that resonate with diverse audiences.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Advanced
German
Advanced

Work Experience

Sustainability & Marketing Specialist at WOLQE / MEDE Q.
April 30, 2025 - July 31, 2025
Conducted comprehensive research on CSRD, ESRS and EU Taxonomy to develop an actionable compliance roadmap. Established phased implementation strategies to align with EU sustainability directives and integrate ESG regulations into corporate decision-making. Applied double materiality approach to identify sustainability objectives and measurable KPIs. Secured GRI Community membership to enhance ESG reporting quality and benchmarking. Initiated cross-border collaboration with a municipal investment bureau in China that is opening avenues for cooperation and establishing a foundation for long-term partnerships. Coordinated five industry exhibition participations to boost sustainable brand positioning and led internal workshops to align ESG messaging and regulatory readiness.
Founder & Account Executive at GOO Digital Studio → ChinaSolution
January 31, 2024 - July 31, 2025
Founded GOO Digital Studio to deliver cross-border marketing solutions. Built a strong client base through Upwork and direct partnerships, leading to a formal collaboration and Account Executive role at ChinaSolution. Spearheaded digital marketing strategies for clients across hospitality, real estate, telecom, and wellness sectors, aligning campaigns with regional trends, cultural calendars, and consumer behavior. Led launch and localization of campaigns on platforms like Instagram, YouTube, RED, and WeChat. Executed B2B social media and email marketing campaigns via Hubspot and LinkedIn, resulting in a 12% quarter-over-quarter sales increase for Azure Rich (real estate). Collaborated with influencers and KOLs to scale visibility for Fonus Mobile and Thai hospitality brands, achieving top rankings on Booking.com. Acted as primary liaison between international clients and internal delivery teams, managing expectations and producing tailored reports for client retention.
Public Information & Digital Outreach Intern at UN ESCAP
November 30, 2022 - July 31, 2025
Researched and drafted country-specific sustainability profiles based on ESG indicators, contributing to the ESCAP Undersecretary’s annual report. Supported indicator development and data validation through internal reviews and local research collaboration. Created the office's annual sustainability newsletter; developed newsletters, visual storytelling, and video materials to support SDG outreach. Drafted official communications and speaking notes for high-level stakeholders. Coordinated 7 grant-funded intergovernmental events promoting sustainable development across Asia-Pacific, managing logistics, agendas, and high-level participation. Facilitated engagement across public, private, and NGO sectors to ensure inclusive dialogue aligned with regional SDG priorities.
Digital Marketing Consultant at Nordgreen Copenhagen
April 30, 2022 - July 31, 2025
Increased brand visibility through over 250 strategic partnerships, expanding social reach to 9.7 million in 2 months and saving €8,220 through negotiations. Boosted sales by 19% during Double 11 in 2022. Led implementation of a deduplication algorithm to improve influencer evaluation accuracy, recognized for solving critical assessment issues. Conducted comprehensive competitive analysis of the Chinese market providing valuable insights to support marketing decisions. Utilized Google Analytics campaigns to achieve targeted objectives.
Teaching Assistant at Lund University
April 30, 2021 - July 31, 2025
Assisted in the design and delivery of literature seminars covering key sustainability topics including CSR, Circular Economy, and Sustainable Business Models. Led discussion sessions to deepen critical understanding of contemporary sustainability challenges. Provided methodological insights for sustainability impact assessments and stakeholder analysis.
Founder & Account Executive at GOOD digital Studio & China Solution Hybrid
January 1, 2024 - October 22, 2025
Founded GOOD digital Studio to deliver cross-border marketing solutions. Built a strong client base through Upwork and direct partnerships, leading to a formal partnership and Account Executive role at China Solution, where I continued supporting global clients with expanded tools and resources.
Account Executive at China Solution
January 1, 2024 - October 22, 2025
Continued supporting global clients with expanded tools and resources; led cross-border influencer campaigns and marketing initiatives.
Sustainability & Marketing Specialist at WOLQE / MEDEQ
April 1, 2025 - October 22, 2025
B2B marketing & event execution across five major industry events in Germany, leading end-to-end coordination from registration and budgeting to logistics and on-site setup; established partnerships to increase brand visibility; ESG integration into marketing materials and exhibition messaging; coordinated internal CSRD/ESRS readiness activities and built regulatory-friendly KPI development.
Founder & Account Executive at GOOD digital Studio & ChinaSolution Hybrid
December 1, 2022 - January 1, 2024
Founded GOOD digital Studio to deliver cross-border marketing solutions. Built a strong client base through Upwork and direct partnerships, leading to a formal partnership and Account Executive role at ChinaSolution, supporting global clients with expanded tools and resources.
Sustainability Messaging & Regulatory Readiness at GOOD digital Studio / ChinaSolution Hybrid
May 20, 2022 - November 20, 2022
Supported ESG integration into marketing materials and exhibition messaging; coordinated internal sessions to align teams on CSR/ESR compliance; applied double materiality assessments to inform KPI development and brand communications.
Public Information & Digital Outreach Intern at UNESCO Bangkok
May 20, 2022 - November 20, 2022
Researched country-specific sustainability profiles for Laos, Timor-Leste, and Cambodia based on ESG indicators; contributed to ESCAP outreach and UN Library archival materials; supported digital outreach activities.
Marketing Manager at Fonus Mobile (Remote)
April 1, 2025 - Present
Planned and executed B2B social media and email marketing campaigns; increased quarterly sales pipeline and expanded social reach; drove lead generation and ROI through multi-channel campaigns.

Education

MSc at Lund University
September 1, 2019 - July 31, 2021
Bachelor at Universidad Autónoma de Barcelona
September 1, 2015 - June 30, 2019
MSc in Service Studies, Sustainable Service Management at Universitat Autònoma de Barcelona
September 1, 2015 - June 1, 2019
Bachelor of Hospitality Management at Lund University
September 1, 2019 - July 1, 2021
MSc in Service Studies, Sustainable Service Management at Universitat Autònoma de Barcelona
September 1, 2015 - June 1, 2019
Bachelor of Hospitality Management at Lund University
September 1, 2019 - July 1, 2021

Qualifications

GHG Accounting Scope 3 Corporate Value Chain
January 1, 2023 - December 31, 2023
GRI Certified Sustainability Professional
January 1, 2023 - December 31, 2023
GRI Certified Sustainability Professional
January 11, 2030 - January 16, 2026
ESG/Sustainability Certification (Scope 3 / Corporate Value Chain)
January 11, 2030 - January 16, 2026

Industry Experience

Travel & Hospitality, Real Estate & Construction, Telecommunications, Consumer Goods, Government, Professional Services, Media & Entertainment, Education

Skills

Experience Level