Yufan Sun

Conducted comprehensive research on CSRD, ESRS and EU Taxonomy to develop an actionable compliance roadmap. Established phased implementation strategies to align with EU sustainability directives and integrate ESG regulations into corporate decision-making. Applied double materiality approach to identify sustainability objectives and measurable KPIs. Secured GRI Community membership to enhance ESG reporting quality and benchmarking. Initiated cross-border collaboration with a municipal investment bureau in China that is opening avenues for cooperation and establishing a foundation for long-term partnerships. Coordinated five industry exhibition participations to boost sustainable brand positioning and led internal workshops to align ESG messaging and regulatory readiness.

Planned and executed B2B social media and email marketing campaigns; increased quarterly sales pipeline and expanded social reach; drove lead generation and ROI through multi-channel campaigns.

B2B marketing & event execution across five major industry events in Germany, leading end-to-end coordination from registration and budgeting to logistics and on-site setup; established partnerships to increase brand visibility; ESG integration into marketing materials and exhibition messaging; coordinated internal CSRD/ESRS readiness activities and built regulatory-friendly KPI development.