Hi, my name is Hanh, or you can call me Hannah! I’m a digital content creator and marketing professional based in Switzerland. Over the past few years, I’ve worked at the intersection of content creation, digital marketing, and community building. I have experience both in structured business environments and as an independent creator, which has helped me develop a strong mix of creativity, strategy, and organization. One of the things that makes my background unique is that I have built and managed my own social media presence across multiple platforms, reaching more than one million followers globally. Through this experience, I’ve learned how to create engaging short-form content, tell stories that resonate with audiences, and adapt content to different platforms such as Instagram, TikTok, Facebook, and YouTube. I manage the entire creative process myself, from concept development and scripting to filming, editing, publishing, and analyzing engagement metrics to continuously improve performance. Alongside my work as a creator, I’ve also worked in marketing coordination and digital campaigns where I managed social media communication, organized events, and supported marketing initiatives. These roles helped me develop a structured approach to planning content calendars, coordinating projects, and ensuring consistent messaging across channels. What I believe makes me stand out is the combination of creative storytelling and strategic thinking. I understand both the creative side of content production and the analytical side of marketing performance. I’m comfortable working independently, managing multiple platforms, and experimenting with new content formats to drive engagement and growth. I’m particularly interested in projects that aim to create positive impact and meaningful communities. A mental fitness app that helps people prevent burnout and manage stress resonates strongly with me, and I would be excited to help shape the digital presence of a product that supports people’s wellbeing while building an engaged and supportive online audience!

Hannah Passarella

Hi, my name is Hanh, or you can call me Hannah! I’m a digital content creator and marketing professional based in Switzerland. Over the past few years, I’ve worked at the intersection of content creation, digital marketing, and community building. I have experience both in structured business environments and as an independent creator, which has helped me develop a strong mix of creativity, strategy, and organization. One of the things that makes my background unique is that I have built and managed my own social media presence across multiple platforms, reaching more than one million followers globally. Through this experience, I’ve learned how to create engaging short-form content, tell stories that resonate with audiences, and adapt content to different platforms such as Instagram, TikTok, Facebook, and YouTube. I manage the entire creative process myself, from concept development and scripting to filming, editing, publishing, and analyzing engagement metrics to continuously improve performance. Alongside my work as a creator, I’ve also worked in marketing coordination and digital campaigns where I managed social media communication, organized events, and supported marketing initiatives. These roles helped me develop a structured approach to planning content calendars, coordinating projects, and ensuring consistent messaging across channels. What I believe makes me stand out is the combination of creative storytelling and strategic thinking. I understand both the creative side of content production and the analytical side of marketing performance. I’m comfortable working independently, managing multiple platforms, and experimenting with new content formats to drive engagement and growth. I’m particularly interested in projects that aim to create positive impact and meaningful communities. A mental fitness app that helps people prevent burnout and manage stress resonates strongly with me, and I would be excited to help shape the digital presence of a product that supports people’s wellbeing while building an engaged and supportive online audience!

Available to hire

Hi, my name is Hanh, or you can call me Hannah! I’m a digital content creator and marketing professional based in Switzerland. Over the past few years, I’ve worked at the intersection of content creation, digital marketing, and community building. I have experience both in structured business environments and as an independent creator, which has helped me develop a strong mix of creativity, strategy, and organization.

One of the things that makes my background unique is that I have built and managed my own social media presence across multiple platforms, reaching more than one million followers globally. Through this experience, I’ve learned how to create engaging short-form content, tell stories that resonate with audiences, and adapt content to different platforms such as Instagram, TikTok, Facebook, and YouTube. I manage the entire creative process myself, from concept development and scripting to filming, editing, publishing, and analyzing engagement metrics to continuously improve performance.

Alongside my work as a creator, I’ve also worked in marketing coordination and digital campaigns where I managed social media communication, organized events, and supported marketing initiatives. These roles helped me develop a structured approach to planning content calendars, coordinating projects, and ensuring consistent messaging across channels.

What I believe makes me stand out is the combination of creative storytelling and strategic thinking. I understand both the creative side of content production and the analytical side of marketing performance. I’m comfortable working independently, managing multiple platforms, and experimenting with new content formats to drive engagement and growth.

I’m particularly interested in projects that aim to create positive impact and meaningful communities. A mental fitness app that helps people prevent burnout and manage stress resonates strongly with me, and I would be excited to help shape the digital presence of a product that supports people’s wellbeing while building an engaged and supportive online audience!

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Language

German
Advanced
English
Fluent
Vietnamese
Fluent

Work Experience

Digital Content Creator & Brand Collaborator at Freelance
January 20, 2020 - Present
Built and managed a multi-platform audience of 1M+ followers across Instagram, TikTok, Facebook, and YouTube; created short-form video content, storytelling campaigns, and visuals to drive engagement and brand awareness; planned and maintained content calendars and publishing schedules; collaborated with international brands including Riot Games, Tencent, Ubisoft, and HOYOVERSE; managed end-to-end campaign execution including scripting; monitored engagement metrics and audience insights to optimize content performance.
Supervisor/Marketing Coordinator at Mitanh Singapore Restaurant – Switzerland
March 20, 2021 - August 20, 2025
Managed social media accounts and digital marketing campaigns; created promotional content and visual marketing materials; organized events and promotional campaigns for up to 150 guests; maintained brand consistency across communication channels.
Team Leader at I Feel Restaurant Café & Lounge – Vietnam
March 20, 2014 - September 20, 2015
Promoted to team leader; supervised a team of six employees; supported marketing activities and vendor relations.
Media Buyer / Ad Specialist (Contract, Short-term/Remote) at Highline Inc.
June 20, 2020 - December 20, 2020
Managed digital advertising campaigns and monitored ROI performance; analyzed marketing data to optimize campaign engagement and reach.
Executive Assistant to CEO at EUCALY INC.
September 20, 2019 - September 20, 2020
Prepared business presentations, reports, and internal communications; coordinated project documentation and cross-departmental communication; supported strategic planning and reporting processes.
Industrial Internship at The Ritz-Carlton Dubai Hotel Company, L.L.C.
February 20, 2018 - August 20, 2018
Delivered guest services in a luxury hospitality environment; promoted to Outlet Captain within two months for strong leadership and guest interaction; awarded Best Intern of the Quarter for outstanding performance.

Education

Bachelor Degree & Associated Bachelor Degree in Financial Management at City University of Seattle & Banking Academy of Vietnam
September 20, 2013 - May 20, 2017
Postgraduate in International Hotel and Event Management at IMI International Management Institutes Switzerland
August 20, 2018 - August 20, 2019
MBA in Business Administration at IMI International Management Institutes Switzerland
August 20, 2018 - August 20, 2019

Qualifications

Best Presentation in Research Forum 2018
January 11, 2030 - March 12, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality