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Hi, I’m Bingyu Yang (Yulia), a data-driven Marketing & PR professional with experience across 10+ international markets, specializing in marketing analysis, strategic communications, media outreach, and go-to-market strategy. Previously at Burson, I supported global launches for cutting-edge tech products, including vivo’s flagship smartphone. I led the creation of high-impact press releases, media briefs, executive speeches, and product playbooks, while coordinating with 20+ top-tier media outlets and influencers, including Forbes, to drive strong coverage and engagement. By building a global media monitoring system, I delivered in-depth sentiment analysis and communication strategies to drive brand growth. At CIEC, I worked on consulting projects that transformed complex research and data into actionable reports for strategic investment and operational decisions. With a Master's from Boston University and experience in multinational teams, I bring a proactive, collaborative, and results-driven mindset to every project. I’m highly motivated, love taking on new challenges that create real impact for brands and businesses. I'd definitely love the opportunity to bring my expertise to your projects. Let’s build something impactful together!…Hi, I’m Bingyu Yang (Yulia), a data-driven Marketing & PR professional with experience across 10+ international markets, specializing in marketing analysis, strategic communications, media outreach, and go-to-market strategy. Previously at Burson, I supported global launches for cutting-edge tech products, including vivo’s flagship smartphone. I led the creation of high-impact press releases, media briefs, executive speeches, and product playbooks, while coordinating with 20+ top-tier media outlets and influencers, including Forbes, to drive strong coverage and engagement. By building a global media monitoring system, I delivered in-depth sentiment analysis and communication strategies to drive brand growth. At CIEC, I worked on consulting projects that transformed complex research and data into actionable reports for strategic investment and operational decisions. With a Master's from Boston University and experience in multinational teams, I bring a proactive, collaborative, and results-driven mindset to every project. I’m highly motivated, love taking on new challenges that create real impact for brands and businesses. I'd definitely love the opportunity to bring my expertise to your projects. Let’s build something impactful together!

Bingyu (Yulia) Yang

Marketing Strategist, Influencer Marketing Manager, Content Creator, +4

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Hi, I’m Bingyu Yang (Yulia), a data-driven Marketing & PR professional with experience across 10+ international markets, specializing in marketing analysis, strategic communications, media outreach, and go-to-market strategy. Previously at Burson, I supported global launches for cutting-edge tech products, including vivo’s flagship smartphone. I led the creation of high-impact press releases, media briefs, executive speeches, and product playbooks, while coordinating with 20+ top-tier media outlets and influencers, including Forbes, to drive strong coverage and engagement. By building a global media monitoring system, I delivered in-depth sentiment analysis and communication strategies to drive brand growth. At CIEC, I worked on consulting projects that transformed complex research and data into actionable reports for strategic investment and operational decisions. With a Master's from Boston University and experience in multinational teams, I bring a proactive, collaborative, and results-driven mindset to every project. I’m highly motivated, love taking on new challenges that create real impact for brands and businesses. I'd definitely love the opportunity to bring my expertise to your projects. Let’s build something impactful together!…Hi, I’m Bingyu Yang (Yulia), a data-driven Marketing & PR professional with experience across 10+ international markets, specializing in marketing analysis, strategic communications, media outreach, and go-to-market strategy. Previously at Burson, I supported global launches for cutting-edge tech products, including vivo’s flagship smartphone. I led the creation of high-impact press releases, media briefs, executive speeches, and product playbooks, while coordinating with 20+ top-tier media outlets and influencers, including Forbes, to drive strong coverage and engagement. By building a global media monitoring system, I delivered in-depth sentiment analysis and communication strategies to drive brand growth. At CIEC, I worked on consulting projects that transformed complex research and data into actionable reports for strategic investment and operational decisions. With a Master's from Boston University and experience in multinational teams, I bring a proactive, collaborative, and results-driven mindset to every project. I’m highly motivated, love taking on new challenges that create real impact for brands and businesses. I'd definitely love the opportunity to bring my expertise to your projects. Let’s build something impactful together!

Available to hire

Hi, I’m Bingyu Yang (Yulia), a data-driven Marketing & PR professional with experience across 10+ international markets, specializing in marketing analysis, strategic communications, media outreach, and go-to-market strategy.

Previously at Burson, I supported global launches for cutting-edge tech products, including vivo’s flagship smartphone. I led the creation of high-impact press releases, media briefs, executive speeches, and product playbooks, while coordinating with 20+ top-tier media outlets and influencers, including Forbes, to drive strong coverage and engagement. By building a global media monitoring system, I delivered in-depth sentiment analysis and communication strategies to drive brand growth.

At CIEC, I worked on consulting projects that transformed complex research and data into actionable reports for strategic investment and operational decisions.

With a Master’s from Boston University and experience in multinational teams, I bring a proactive, collaborative, and results-driven mindset to every project. I’m highly motivated, love taking on new challenges that create real impact for brands and businesses.

I’d definitely love the opportunity to bring my expertise to your projects. Let’s build something impactful together!

Skills

Microsoft Excel

Adobe Illustrator

Experience Level

Microsoft Excel

Expert

Adobe Illustrator

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Assistant Account Executive (AAE), TMT & Auto Department at Burson | Global Communications Agency

July 1, 2024 - December 31, 2024

Established a global media monitoring system across 10+ overseas markets, delivering 20+ bilingual analytical reports on competitors and brand sentiment. Produced 6+ press releases, executive speeches, and media briefs; developed 5+ playbooks and factsheets to synthesize complex product features into clear media-ready guides. Coordinated 20+ international media assets and supported 15+ top-tier KOLs (including Forbes), driving 34% increase in coverage and influencer reach during global launch. Designed data-informed go-to-market strategies for vivo X200 Pro in Italy, securing 90% management approval and strengthening premium market entry.

Intern, Shanghai Branch at China International Economic Consultants Co., Ltd. (CIEC)

June 1, 2025 - January 1, 2026

Conducted 7 executive interviews and synthesized 10,000+ words of strategic recommendations to support investment and operational decisions. Authored 2 core report sections and designed 5 support mechanisms for a CITIC subsidiary’s 15th Five-Year Plan, boosting long-term strategy execution.

Marketing Intern at Mediway Technology Ltd.

June 1, 2021 - August 31, 2021

Analyzed medical industry trends; published weekly industry reports via official channels, generating 55,000+ impressions and attracting 1,500+ followers. Spearheaded promotion and booth strategy for CHITEC and CHIMA 2021, engaging 500+ targeted clients and generating 10,000+ total visitor interactions.

Assistant Account Executive (AAE), TMT & Auto Department at Burson Global Communications Agency

July 1, 2024 - December 1, 2024

Established a global media monitoring system across 10+ overseas markets, delivering 20+ bilingual analytical reports on competitors and brand sentiment. Produced 6+ press releases, executive speeches, and media briefs; developed 5+ playbooks and factsheets to synthesize complex product features into clear media-ready guides. Coordinated 20+ international media assets and supported 15+ top-tier KOLs, including Forbes, driving 34% increase in coverage and influencer reach during global launch. Designed data-informed go-to-market strategies for vivo X200 Pro in Italy, securing 90% management approval and strengthening premium market entry.