Available to hire
Hi, I’m Yuri Mrakadi. I’m an Executive Creative Director with 38+ years shaping creative transformation in advertising, branding, and entertainment across the MENA region and beyond. I’m a trilingual copywriter (Arabic, English, French), an audio-visual production expert, and an early adopter of AI in creative content production. I’ve built and led teams that turn bold ideas into campaigns that move audiences and win clients.
I thrive at uniting strategic thinking with bold storytelling, innovative production, and strong client relationships to drive long-term value and impact. I love shaping brand narratives, mentoring crews, and delivering high-quality work that resonates across cultures.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Fluent
Work Experience
Executive Creative Director at Rubicom (RBC)
January 1, 2024 - PresentTasked with transforming Rubicom from a social media content creation agency into a full-fledged advertising agency. Established a highly efficient creative department of 12 people within three months. Led all agency pitches, winning three new clients and successfully retaining existing ones. Leveraged expertise in creative direction, production, AI, and client PR to build trust-based relationships.
Regional Director of Creative Services & Audio-Visual Producer at Memac Ogilvy
January 1, 2010 - September 18, 2025Led creative strategy and brand storytelling across MENA offices for global brands including Sprite, Nestlé, and Maxwell House. Secured Memac Ogilvy's first telecom account, Comium. Conducted in-house workshops titled "Winning a Pitch".
Arabic Copywriter & Audio-Visual Producer at MGM Advertising
January 1, 1995 - September 18, 2025Delivered creative Arabic copywriting for P&G TVCs. Produced high-impact audiovisual content for regional campaigns.
Owner, Singer/Songwriter at Yuri Mrakadi Management
January 1, 2001 - PresentBest-selling artist in the Middle East with the 'Arabian Ana' album. Winner: MTV Awards, Best Act Middle East. Signed three major sponsorships with Coca-Cola, BMW/Mini Cooper, and Mars/M&Ms.
Founder, Composer, Writer & Music Producer at Yuri M. Productions
January 1, 1994 - PresentEstablished a music and audio production studio specializing in creative campaigns. Led end-to-end production of advertising and multimedia projects.
University Lecturer – Audio-Visual Techniques & Communication at Saint Joseph University (USJ) – Beirut
January 1, 2024 - PresentTeaches Audio-Visual Techniques, Psychoacoustics, Communication, and Presentation Skills.
Executive Creative Director at Rubicom (RBC)
January 1, 2024 - PresentTasked with transforming Rubicom from a social media content creation agency into a full-fledged advertising agency. Established a highly efficient creative department of 12 people within three months. Led all agency pitches, winning three new clients and successfully retaining existing ones. Leveraged expertise in creative direction, production, AI, and client PR to build trust-based relationships.
Regional Director of Creative Services & Audio-Visual Producer at Memac Ogilvy
January 1, 2010 - September 18, 2025Led creative strategy and brand storytelling across MENA offices for global brands including Sprite, Nestlé, and Maxwell House. Secured Memac Ogilvy's first telecom account, Comium. Conducted in-house workshops titled “Winning a Pitch”.
Arabic Copywriter & Audio-Visual Producer at MGM Advertising
January 1, 1995 - September 18, 2025Delivered creative Arabic copywriting for P&G TVCs. Produced high-impact audiovisual content for regional campaigns.
Owner, Singer/Songwriter at Yuri Mrakadi Management
January 1, 2001 - PresentBest-selling artist in the Middle East with the 'Arabian Ana' album. Winner: MTV Awards, Best Act Middle East. Signed three major sponsorships with Coca-Cola, BMW/Mini Cooper, and Mars/M&Ms.
Founder, Composer, Writer & Music Producer at Yuri M. Productions
January 1, 1994 - PresentEstablished a music and audio production studio specializing in creative campaigns. Led end-to-end production of advertising and multimedia projects.
University Lecturer – Audio-Visual Techniques & Communication at Saint Joseph University (USJ)
January 1, 2024 - PresentTeaches Audio-Visual Techniques, Psychoacoustics, Communication, and Presentation Skills.
Executive Creative Director at Rubicom (RBC)
January 1, 2024 - PresentTasked with transforming Rubicom from a social media content creation agency into a full-fledged advertising agency. Established a highly efficient creative department of 12 within three months. Led all agency pitches, winning three new clients and successfully retaining existing ones. Leveraged expertise in creative direction, production, AI, and client PR to build trust-based relationships.
Regional Director of Creative Services & Audio-Visual Producer at Memac Ogilvy
January 1, 2010 - September 18, 2025Led creative strategy and brand storytelling across MENA offices for global brands including Sprite, Nestlé, and Maxwell House. Secured Memac Ogilvy's first telecom account, Comium. Conducted in-house workshops titled “Winning a Pitch.”
Arabic Copywriter & Audio-Visual Producer at MGM Advertising
January 1, 1995 - September 18, 2025Delivered creative Arabic copywriting for P&G TVCs. Produced high-impact audiovisual content for regional campaigns.
Owner, Singer/Songwriter at Yuri Mrakadi Management
January 1, 2001 - PresentOwner and artist with a successful career as a singer/songwriter, securing multiple sponsorships and recognition in the Middle East.
Founder, Composer, Writer & Music Producer at Yuri M. Productions
January 1, 1994 - PresentEstablished a music and audio production studio focused on creative campaigns; led end-to-end production of advertising and multimedia projects.
University Lecturer – Audio-Visual Techniques & Communication at Saint Joseph University (USJ)
January 1, 2024 - PresentLectures on Audio-Visual Techniques, Psychoacoustics, Communication, and Presentation Skills.
Education
Masters at London Film School
April 7, 1994 - February 16, 1996Online Master’s Degree in AI Prompting for Advertising at Online
January 1, 2025 - September 18, 2025Degree in Education – Leaders of Learning at Harvard Online
January 1, 2024 - January 1, 2024Diploma in Audio-Visual Studies at St. Joseph University, Beirut
January 1, 1989 - January 1, 1989Philosophy Studies at Sagesse Beirut
January 1, 1985 - January 1, 1985High School Diploma at Fort Worth Dallas School, TX
January 1, 1983 - January 1, 1983Degree in Education – Leaders of Learning at Harvard Online
January 1, 2024 - January 1, 2024Diploma in Audio-Visual Studies at St. Joseph University, Beirut
January 1, 1989 - January 1, 1989Philosophy Studies at Sagesse Beirut
January 1, 1985 - January 1, 1985High School Diploma at Fort Worth Dallas School, TX
January 1, 1983 - January 1, 1983Degree in Education – Leaders of Learning at Harvard Online
January 1, 2024 - January 1, 2024Diploma in Audio-Visual Studies at St. Joseph University, Beirut
January 1, 1989 - January 1, 1989Philosophy Studies at Sagesse Beirut
January 1, 1985 - January 1, 1985High School Diploma at Fort Worth Dallas School, TX
January 1, 1983 - January 1, 1983Qualifications
Online Master’s Degree in AI Prompting for Advertising
January 1, 2025 - September 18, 2025Online Master’s Degree in AI Prompting for Advertising
January 1, 2025 - September 18, 2025Online Master’s Degree in AI Prompting for Advertising
January 1, 2025 - September 18, 2025Degree in Education – Leaders of Learning
January 1, 2024 - January 1, 2024Industry Experience
Media & Entertainment, Professional Services, Education
Produced Jingles and audio production for companies like:
Cocal Cola, P&G, Unilever, Pepsi, Lurpack, Nestle, GM, Mc Donalds, KFC and many more
Writer, composed & Produced by me
Writer, composed & Produced by me
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