YURI MRAKADI

Available to hire

Hi, I’m Yuri Mrakadi. I’m an Executive Creative Director with 38+ years shaping creative transformation in advertising, branding, and entertainment across the MENA region and beyond.

About

Hi, I’m Yuri Mrakadi. I’m an Executive Creative Director with 38+ years shaping creative transformation in advertising, branding, and entertainment across the MENA region and beyond. I’m a trilingual copywriter (Arabic, English, French), an audio-visual production expert, and an early adopter of AI in creative content production. I’ve built and led teams that turn bold ideas into campaigns that move audiences and win clients.

I thrive at uniting strategic thinking with bold storytelling, innovative production, and strong client relationships to drive long-term value and impact. I love shaping brand narratives, mentoring crews, and delivering high-quality work that resonates across cultures.

  • Joined February 2025

Languages

  • ArabicFluent
  • EnglishFluent
  • FrenchFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education

More experts in Mtaileb, Lebanon

Projects · 3

Produced Jingles and audio production for companies like:
Cocal Cola, P&G, Unilever, Pepsi, Lurpack, Nestle, GM, Mc Donalds, KFC and many more

8 Singles and more than 700 jingles
  • Music Producer
  • Songwriter
  • Sound Designer

Work experience· 18 roles

University Lecturer – Audio-Visual Techniques & Communication · Saint Joseph University (USJ)Jan 2024 – Present · 2 yrs 11 mos

Lectures on Audio-Visual Techniques, Psychoacoustics, Communication, and Presentation Skills.

Executive Creative Director · Rubicom (RBC)Jan 2024 – Present · 2 yrs 11 mos

Tasked with transforming Rubicom from a social media content creation agency into a full-fledged advertising agency. Established a highly efficient creative department of 12 within three months. Led all agency pitches, winning three new clients and successfully retaining existing ones. Leveraged expertise in creative direction, production, AI, and client PR to build trust-based relationships.

University Lecturer – Audio-Visual Techniques & Communication · Saint Joseph University (USJ)Jan 2024 – Present · 2 yrs 11 mos

Teaches Audio-Visual Techniques, Psychoacoustics, Communication, and Presentation Skills.

Executive Creative Director · Rubicom (RBC)Jan 2024 – Present · 2 yrs 11 mos
University Lecturer – Audio-Visual Techniques & Communication · Saint Joseph University (USJ) – BeirutJan 2024 – Present · 2 yrs 11 mos
Executive Creative Director · Rubicom (RBC)Jan 2024 – Present · 2 yrs 11 mos
Regional Director of Creative Services & Audio-Visual Producer · Memac OgilvyJan 2010 – Sep 2025 · 15 yrs 9 mos
Regional Director of Creative Services & Audio-Visual Producer · Memac OgilvyJan 2010 – Sep 2025 · 15 yrs 9 mos

Education· 14

Masters · London Film School1994 – 1996
Online Master’s Degree in AI Prompting for Advertising · Online2025
Degree in Education – Leaders of Learning · Harvard Online2024
Diploma in Audio-Visual Studies · St. Joseph University, Beirut1989

Certifications and awards

Online Master’s Degree in AI Prompting for Advertising2025
Online Master’s Degree in AI Prompting for Advertising2025
Online Master’s Degree in AI Prompting for Advertising2025
Degree in Education – Leaders of Learning2024

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