I’m Yusra Maqsood, a results-driven Marketing & Social Media professional with hands-on experience managing social media calendars, creating content, and supporting multi-channel campaigns. I’ve led day-to-day social media operations, increased brand awareness through organic strategies, and contributed to paid marketing efforts—especially across Meta (Facebook & Instagram). I enjoy building engaging content that performs, coordinating visuals and messaging with cross-functional teams, and using analytics to improve reach and conversions. Alongside social media, I’ve handled email marketing, website content updates, and basic SEO techniques, and I’m always motivated by creativity, continuous learning, and delivering measurable marketing outcomes.

Yusra Maqsood

I’m Yusra Maqsood, a results-driven Marketing & Social Media professional with hands-on experience managing social media calendars, creating content, and supporting multi-channel campaigns. I’ve led day-to-day social media operations, increased brand awareness through organic strategies, and contributed to paid marketing efforts—especially across Meta (Facebook & Instagram). I enjoy building engaging content that performs, coordinating visuals and messaging with cross-functional teams, and using analytics to improve reach and conversions. Alongside social media, I’ve handled email marketing, website content updates, and basic SEO techniques, and I’m always motivated by creativity, continuous learning, and delivering measurable marketing outcomes.

Available to hire

I’m Yusra Maqsood, a results-driven Marketing & Social Media professional with hands-on experience managing social media calendars, creating content, and supporting multi-channel campaigns. I’ve led day-to-day social media operations, increased brand awareness through organic strategies, and contributed to paid marketing efforts—especially across Meta (Facebook & Instagram).

I enjoy building engaging content that performs, coordinating visuals and messaging with cross-functional teams, and using analytics to improve reach and conversions. Alongside social media, I’ve handled email marketing, website content updates, and basic SEO techniques, and I’m always motivated by creativity, continuous learning, and delivering measurable marketing outcomes.

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Work Experience

Social Media Head at Attari Group of Companies | Wah Cantt
March 1, 2026 - Present
Led and managed the social media team, overseeing daily operations, task allocation, and performance tracking. Planned, executed, and optimized paid advertising campaigns across Meta (Facebook & Instagram) and other digital platforms. Developed and implemented organic social media strategies to grow brand awareness, engagement, and audience size. Managed website content and updates, coordinating with the development team to support optimal website performance.
Social Media Head at Attari Group of Companies
March 1, 2026 - Present
Led and managed the social media team, handling daily operations, task allocation, and performance tracking. Planned, executed, and optimized paid advertising campaigns across Meta (Facebook and Instagram) and other digital platforms. Developed and implemented organic social media strategies to grow brand awareness, engagement, and audience size. Managed website content and updates, coordinating with the development team to ensure optimal website performance and consistency with marketing messaging.
Marketing & Social Media Executive (Remote) at Top Marks Security Services ltd | United Kingdom
April 1, 2025 - May 1, 2026
Created and managed content for blogs, newsletters, and email marketing campaigns. Designed social and email marketing creatives using Canva, ensuring consistent branding and visual appeal. Managed and grew company presence on Facebook, Instagram, and LinkedIn through regular posting and content planning. Planned and scheduled social media content calendars to improve consistency and engagement, and coordinated with cross-functional teams to align visuals and messaging.
Marketing & Social Media Executive (Remote) at Top Marks Security Services ltd (United Kingdom)
April 1, 2025 - May 31, 2026
Created and managed content for blogs, newsletters, and email marketing campaigns. Designed visually engaging graphics for social media and email campaigns using Canva. Managed and grew company presence on Facebook, Instagram, and LinkedIn, improving scheduling consistency through social media calendars. Collaborated with cross-functional teams to align marketing visuals and messaging across channels to support campaign goals and engagement.
Social and Digital Media Executive at New Horizons | Islamabad
October 1, 2024 - April 1, 2025
Managed daily posting schedules across multiple social media platforms to maintain consistent visibility. Planned and executed paid social media campaigns using Meta Ads (Facebook & Instagram) to increase visibility and conversions. Improved organic reach using basic SEO techniques integrated into content. Analyzed social media trends and engagement metrics to refine content strategy and performance; designed creatives using Canva Pro.
Social and Digital Media Executive at New Horizons
October 1, 2024 - April 30, 2025
Managed daily posting schedules across multiple social media platforms and planned content to maintain consistency. Planned and executed paid social media campaigns using Meta Ads (Facebook and Instagram) to increase visibility and conversions. Enhanced organic reach with basic SEO techniques and analyzed engagement metrics and trends to improve content performance. Created marketing creatives using Canva Pro and applied time-management and iteration based on results.
Social Media Coordinator at Crystolite pharmaceutical industry | Islamabad
June 1, 2024 - October 1, 2024
Conducted market research to understand customer needs and relevant industry trends. Managed customer engagement through social media platforms and email communication, supporting ongoing marketing and relationship efforts. Analyzed customer feedback to improve marketing strategy and customer satisfaction, and assisted in customer retention and loyalty initiatives. Also supported basic inventory management tasks as needed.
Social Media Coordinator at Crystolite pharmaceutical industry
June 1, 2024 - October 31, 2024
Conducted market research to understand customer needs and industry trends, then used these insights to support social and customer communication. Managed customer engagement through social media platforms and email communication, analyzing feedback to improve marketing strategies and customer satisfaction. Assisted with customer retention initiatives and loyalty programs, and supported basic inventory management tasks.

Education

Marketing at International Islamic University, Islamabad
August 1, 2023 - September 1, 2026
Marketing at International Islamic University, Islamabad
August 1, 2023 - September 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Retail