Creative and bilingual MSc graduate in Media and Communications with hands-on experience in social media management, content creation and digital marketing across the photography, entertainment and media industries. Skilled in planning, producing and managing engaging digital content from concept to performance analysis, with a strong understanding of audience engagement and brand storytelling. Eager to contribute creative thinking, strong organisational skills, a collaborative mindset and a willingness to learn within a marketing or content-focused team.

Yijing Liu

Creative and bilingual MSc graduate in Media and Communications with hands-on experience in social media management, content creation and digital marketing across the photography, entertainment and media industries. Skilled in planning, producing and managing engaging digital content from concept to performance analysis, with a strong understanding of audience engagement and brand storytelling. Eager to contribute creative thinking, strong organisational skills, a collaborative mindset and a willingness to learn within a marketing or content-focused team.

Available to hire

Creative and bilingual MSc graduate in Media and Communications with hands-on experience in social media management, content creation and digital marketing across the photography, entertainment and media industries. Skilled in planning, producing and managing engaging digital content from concept to performance analysis, with a strong understanding of audience engagement and brand storytelling. Eager to contribute creative thinking, strong organisational skills, a collaborative mindset and a willingness to learn within a marketing or content-focused team.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Chinese
Advanced

Work Experience

Social Media & Content Creator Intern at Dock Street Studio Leeds
February 1, 2026 - June 1, 2026
Managed the studio’s Instagram and TikTok accounts, scheduling 100+ posts via Metricool. Planned content, filmed behind-the-scenes footage, and edited videos to increase brand awareness and audience engagement. Created visual assets including Instagram Stories, highlight covers and carousel posts in Canva, and captured photo/video content for client campaigns using DSLR cameras and smartphones. Collaborated with external agencies to produce promotional video content in Adobe Premiere Pro with consistent animated intro/outro branding. Used Meta Business Suite Insights and Instagram Trial Reels to evaluate performance and recommend improvements, including increasing one Reel from a few hundred views to 3,000+.
Social Media & Content Creator Intern at Dock Street Studio
February 1, 2026 - June 1, 2026
Managed the studio’s Instagram and TikTok presence by scheduling 100+ posts via Metricool while planning content, filming behind-the-scenes footage, and editing videos to grow brand awareness and engagement. Created visual assets including Instagram Stories, highlight covers, and carousel posts in Canva, capturing photo/video content with DSLR cameras and smartphones for client campaigns. Collaborated with external agencies to produce promotional video content in Adobe Premiere Pro, including animated intros/outros to maintain brand consistency. Used Meta Business Suite Insights and Instagram Trial Reels to evaluate performance and recommend improvements, including increasing one Reel’s views from a few hundred to over 3,000.
Content Creator at TikTok
November 1, 2025 - Present
Created storytelling-based content sharing personal experiences such as travel and cooking to build audience connection. Achieved a top video with 50K+ views within two days, generating 1.8K+ likes and 70+ new followers. Applied TikTok SEO by researching search keywords and optimizing captions to improve discoverability.
Content Creator (TikTok)
November 1, 2025 - Present
Created storytelling-based content sharing personal experiences (travel and cooking), building audience connection. Achieved a top video reaching 50K+ views within two days, with 1.8K+ likes and 70+ new followers. Applied TikTok SEO by researching search keywords and optimizing captions to improve discoverability.
Part-time Crew Member at Five Guys
October 1, 2025 - February 1, 2026
Part-time Bar Staff at The Griffin
September 1, 2025 - January 1, 2026
Artist Publicity & Marketing Intern at Easy Entertainment
March 1, 2024 - June 1, 2024
Produced 15+ promotional short-form videos for the artist’s official Douyin (TikTok) account, including a campaign post that achieved over 800K likes. Coordinated publicity campaigns with artist management teams and external creative agencies to ensure promotional activities were delivered on schedule. Monitored media coverage and online discussions to help protect the artist’s public image, and liaised with platform representatives and external partners on account verification, promotional gifting, and campaign administration.
News Video Content Operations Intern at Phoenix Weekly
January 1, 2024 - March 1, 2024
Produced, edited, and published 8+ short-form videos per day on the official Douyin account with 14M+ followers. Delivered viral performance including a video reaching 33.6M views, 520K likes, and generating 106K new followers within one week.
Beijing Winter Olympics Event Operations Intern at China Sports
January 1, 2022 - February 1, 2022
Published 50+ Winter Olympics short-form videos and posts daily while reviewing content accuracy prior to publication.

Education

Master of Arts in Society, Culture and Media at University of Leeds
September 1, 2024 - September 1, 2025
Bachelor of Arts in Communication (News Reporting) at Beijing City University
September 1, 2020 - July 1, 2024
Master of Arts in Society, Culture and Media at University of Leeds
September 1, 2024 - September 1, 2025
Bachelor of Arts in Communication (News Reporting) at Beijing City University
September 1, 2020 - July 1, 2024

Qualifications

HubSpot Social Media Marketing Certification
January 11, 2030 - August 3, 2026
HubSpot Email Marketing Certification
January 11, 2030 - August 3, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - August 3, 2026
HubSpot Email Marketing Certification
January 11, 2030 - August 3, 2026

Industry Experience

Media & Entertainment, Education, Retail, Professional Services