Yijing Liu
Creative and bilingual MSc graduate in Media and Communications with hands-on experience in social media management, content creation and digital marketing across the photography, entertainment and media industries.
About
Creative and bilingual MSc graduate in Media and Communications with hands-on experience in social media management, content creation and digital marketing across the photography, entertainment and media industries. Skilled in planning, producing and managing engaging digital content from concept to performance analysis, with a strong understanding of audience engagement and brand storytelling. Eager to contribute creative thinking, strong organisational skills, a collaborative mindset and a willingness to learn within a marketing or content-focused team.
- 1 year's experience
- Joined August 2026
Skills· 13
Languages
- EnglishAdvanced
- ChineseAdvanced
Industry experience
- Media & Entertainment
- Education
- Retail
- Professional Services
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Work experience· 9 roles
Managed the studio’s Instagram and TikTok accounts, scheduling 100+ posts via Metricool. Planned content, filmed behind-the-scenes footage, and edited videos to increase brand awareness and audience engagement. Created visual assets including Instagram Stories, highlight covers and carousel posts in Canva, and captured photo/video content for client campaigns using DSLR cameras and smartphones. Collaborated with external agencies to produce promotional video content in Adobe Premiere Pro with consistent animated intro/outro branding. Used Meta Business Suite Insights and Instagram Trial Reels to evaluate performance and recommend improvements, including increasing one Reel from a few hundred views to 3,000+.
Managed the studio’s Instagram and TikTok presence by scheduling 100+ posts via Metricool while planning content, filming behind-the-scenes footage, and editing videos to grow brand awareness and engagement. Created visual assets including Instagram Stories, highlight covers, and carousel posts in Canva, capturing photo/video content with DSLR cameras and smartphones for client campaigns. Collaborated with external agencies to produce promotional video content in Adobe Premiere Pro, including animated intros/outros to maintain brand consistency. Used Meta Business Suite Insights and Instagram Trial Reels to evaluate performance and recommend improvements, including increasing one Reel’s views from a few hundred to over 3,000.
Created storytelling-based content sharing personal experiences such as travel and cooking to build audience connection. Achieved a top video with 50K+ views within two days, generating 1.8K+ likes and 70+ new followers. Applied TikTok SEO by researching search keywords and optimizing captions to improve discoverability.
Education
Certifications and awards
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