Technical SEO and digital operations professional with experience in analytics, workflow automation, and AI-assisted content systems. Skilled in GA4, Google Search Console, SEMrush, and multiple CRM/automation platforms, with a strong focus on improving publishing efficiency and search performance. Background includes managing large-scale content operations, supporting cross-functional teams, and contributing to internal automation platforms that streamline content generation, reporting, and publishing workflows.

Zachary Scheffler

Technical SEO and digital operations professional with experience in analytics, workflow automation, and AI-assisted content systems. Skilled in GA4, Google Search Console, SEMrush, and multiple CRM/automation platforms, with a strong focus on improving publishing efficiency and search performance. Background includes managing large-scale content operations, supporting cross-functional teams, and contributing to internal automation platforms that streamline content generation, reporting, and publishing workflows.

Available to hire

Technical SEO and digital operations professional with experience in analytics, workflow automation, and AI-assisted content systems. Skilled in GA4, Google Search Console, SEMrush, and multiple CRM/automation platforms, with a strong focus on improving publishing efficiency and search performance.

Background includes managing large-scale content operations, supporting cross-functional teams, and contributing to internal automation platforms that streamline content generation, reporting, and publishing workflows.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Work Experience

SEO Analyst at Progressive Dental
October 1, 2024 - May 1, 2026
Managed technical SEO initiatives and content optimization across multiple client sites. Monitored site performance and identified ranking opportunities using GA4, Google Search Console, SEMrush, and Ahrefs. Supported operational workflows and campaign coordination across Salesforce, HighLevel, Monday.com, and Zoho. Assisted with AI-assisted content development and workflow automation using Claude, Jasper, ChatGPT, Supabase, and n8n. Contributed to internal automation platforms including an AI content pipeline (Supabase/n8n/Lovable) and an on-prem reporting/operations tool (Retool and internal infrastructure). Helped build scalable systems for automated content generation, image creation, dashboard population, historical data storage, editorial review, and direct publishing; used JSON/SQL and working knowledge of JavaScript/HTML in operational tooling and pipeline configuration.
SEO Specialist at Progressive Dental
March 1, 2022 - October 1, 2024
Created and optimized SEO-focused blog and PR content for healthcare and dental clients. Performed on-page SEO optimization, metadata updates, content revisions, and technical website updates. Conducted keyword research, ranking and competitor analysis, and performance reporting. Supported website publishing and content management across multiple platforms, monitored SEO performance using GA4, Google Search Console, and SEMrush, and collaborated with marketing/content teams to improve visibility, traffic, and engagement while managing multiple simultaneous deliverables.
SEO Specialist at SEO Specialist (company not specified)
March 1, 2022 - October 1, 2024
Created and optimized SEO-focused blog and PR content for healthcare and dental clients. Performed on-page SEO, metadata updates, content revisions, and technical website updates. Conducted keyword research, ranking and competitor analysis, and performance reporting. Supported website publishing and content management across multiple client platforms. Tracked SEO performance in GA4, Google Search Console, and SEMrush and partnered with marketing/content teams to improve traffic and engagement while managing multiple simultaneous deliverables.
Account & Crypto Operations (ID Verification / KYB / Transaction Review) at Teleperformance
December 1, 2021 - February 28, 2022
Reviewed ID verification profiles, analyzed account risk indicators, and processed delayed transactions. Investigated blockchain transaction activity, validated KYB documentation, and escalated complex cases.
Account & Crypto Operations (Transaction Review / KYB / KYC-related work) at Teleperformance - Remote Coinbase
December 1, 2021 - February 1, 2022
Reviewed ID verification profiles and analyzed account risk indicators. Processed delayed transactions and investigated blockchain transaction activity. Validated KYB documentation and escalated complex cases according to operational and compliance procedures.
Insurance Agent at United Healthcare
August 1, 2021 - December 1, 2021
Assisted clients with health insurance plan selection and provided policy education. Managed high-volume remote interactions while maintaining compliance and accuracy.
Insurance Agent at Tranzaq Insurance Solutions
September 1, 2020 - August 31, 2021
Qualified and recommended coverage plans based on client needs and consistently met/exceeded production targets. Communicated plan options across multiple carriers while adhering to compliance and CMS regulations. Managed multi-tasking across multiple software platforms and dual-monitor workflows.
Insurance Agent at Tranza ct Insurance Solutions
September 1, 2020 - August 1, 2021
Qualified and recommended coverage plans based on client needs and met/exceeded production targets. Communicated policy value and plan options across multiple carriers while following compliance and CMS regulations. Worked across multiple software platforms and dual-monitor workflows with strong multitasking performance.
MAC Coordinator at Spectrum
January 1, 2019 - December 1, 2019
Handled billing, provisioning, and network systems for residential order flows and service changes. Built cross-department relationships to resolve issues and support outside telephony requests, simplifying the customer experience. Collaborated with customers and internal partner departments to troubleshoot and resolve service/provisioning problems.
Trip Experience Case Manager at Airbnb
September 1, 2016 - December 1, 2018
Investigated cases requiring mediation, attention to detail, and strong product knowledge while exceeding daily case resolution targets. Built customer loyalty through proactive follow-up via direct calls and email to maintain high satisfaction metrics. Provided loss prevention using situational awareness, integrity, and professional judgment.

Education

Coursework toward Associate in Arts (A.A.), Architecture at Lansing Community College
January 11, 2030 - July 14, 2026
Coursework toward Associate in Arts (A.A.), Architecture at Lansing Community College
January 11, 2030 - July 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Professional Services, Financial Services