I’m an Executive Producer and Partner at Gearshift Productions with 20+ years of experience delivering commercial, branded, and social content across TV, digital, and social platforms. I’ve worked on integrated campaigns for brands like Spin Master, Mattel, and Johnson & Johnson, leading projects from concept through delivery and managing high-volume, multi-format output. At Gearshift, I helped grow the company from a small corporate video firm into a commercial production house—building production systems, developing workflows, and scaling teams to support increasingly complex work. I tend to operate at the intersection of creative and execution. I work closely with creative teams to bring ideas to life while building the structure around them—budgets, timelines, and processes—to make sure the work gets done well and efficiently. More recently, I’ve been exploring how emerging tools, including AI and virtual production, can improve workflows, speed up production, and expand what’s possible creatively.…I’m an Executive Producer and Partner at Gearshift Productions with 20+ years of experience delivering commercial, branded, and social content across TV, digital, and social platforms. I’ve worked on integrated campaigns for brands like Spin Master, Mattel, and Johnson & Johnson, leading projects from concept through delivery and managing high-volume, multi-format output. At Gearshift, I helped grow the company from a small corporate video firm into a commercial production house—building production systems, developing workflows, and scaling teams to support increasingly complex work. I tend to operate at the intersection of creative and execution. I work closely with creative teams to bring ideas to life while building the structure around them—budgets, timelines, and processes—to make sure the work gets done well and efficiently. More recently, I’ve been exploring how emerging tools, including AI and virtual production, can improve workflows, speed up production, and expand what’s possible creatively.WWWW…