I'm a creative marketing leader with 10+ years shaping and scaling brands across startups, hospitality, and B2B. I excel in brand strategy, creative direction, digital marketing, and content development across paid, owned, and experiential channels. I’m known for driving initiatives from concept through execution, blending strategic thinking with hands-on production to deliver measurable business impact. I thrive both independently and collaboratively with founders, sales teams, and agency partners on short-term, retainer, and project-based engagements. I bring hands-on, end-to-end capabilities—from defining brand identity to crafting multi-channel campaigns and creating compelling visuals. My work combines strategic vision with practical execution, bridging creative and operational teams to deliver tangible results.

I'm a creative marketing leader with 10+ years shaping and scaling brands across startups, hospitality, and B2B. I excel in brand strategy, creative direction, digital marketing, and content development across paid, owned, and experiential channels. I’m known for driving initiatives from concept through execution, blending strategic thinking with hands-on production to deliver measurable business impact. I thrive both independently and collaboratively with founders, sales teams, and agency partners on short-term, retainer, and project-based engagements. I bring hands-on, end-to-end capabilities—from defining brand identity to crafting multi-channel campaigns and creating compelling visuals. My work combines strategic vision with practical execution, bridging creative and operational teams to deliver tangible results.

Available to hire

I’m a creative marketing leader with 10+ years shaping and scaling brands across startups, hospitality, and B2B. I excel in brand strategy, creative direction, digital marketing, and content development across paid, owned, and experiential channels. I’m known for driving initiatives from concept through execution, blending strategic thinking with hands-on production to deliver measurable business impact. I thrive both independently and collaboratively with founders, sales teams, and agency partners on short-term, retainer, and project-based engagements.

I bring hands-on, end-to-end capabilities—from defining brand identity to crafting multi-channel campaigns and creating compelling visuals. My work combines strategic vision with practical execution, bridging creative and operational teams to deliver tangible results.

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Language

English
Fluent

Work Experience

Marketing Director at Draft Horse LLC
September 1, 2024 - October 1, 2025
Led brand repositioning and marketing strategy for a B2B beverage systems company expanding from beer-only services into full-spectrum beverage solutions for retail and convenience stores. Planned and executed multi-channel outbound marketing campaigns including email marketing, Google Ads, LinkedIn outreach, and content marketing. Built CRM-aligned marketing pipelines in collaboration with sales teams to improve lead quality, targeting, and conversion rates. Provided creative direction and hands-on design for landing pages, digital ads, email templates, and social media content. Managed SEO strategy, website optimization, and performance reporting to increase organic visibility and inbound commercial leads.
Marketing Director at Bad Astronaut Brewing Company
October 1, 2022 - March 1, 2024
Led marketing strategy and creative direction for a fast-growing hospitality brand. Managed social media strategy, content creation, and audience growth across multiple platforms. Developed and maintained website, SEO initiatives, Google Business profile, and paid search campaigns. Planned and executed 3+ experiential marketing events per week, including concerts, corporate events, art shows, and community activations. Partnered with distributors and sales teams on in-market trade marketing initiatives.
Marketing & Project Manager at Inkflo Print and Design Concepts
August 1, 2018 - October 1, 2022
Managed client projects from concept through production, coordinating between clients, designers, and production teams. Supported B2B marketing initiatives for commercial clients across retail, real estate, and corporate sectors. Designed and managed websites, SEO programs, and paid advertising campaigns. Gained hands-on experience in large-format print production, fabrication, and on-site installation, bridging creative design with real-world execution.
Trade Marketing Manager at Karbach Brewing Company
March 1, 2016 - August 1, 2018
Led trade marketing campaigns in partnership with distributors across the Southeast U.S. Managed design, production, and procurement of POS assets for on-premise and off-premise channels. Supported sales teams with branded materials and in-market activation strategies.
Graphic Designer at Karbach Brewing Company
September 1, 2013 - March 1, 2016
Designed visual assets for print, digital, social media, and advertising campaigns. Created packaging designs and managed QA/QC for final production. Designed branded merchandise and in-store displays. Supported experiential marketing initiatives including festivals, live music events, and brand activations.

Education

High School Diploma at High School for Performing & Visual Arts
January 11, 2030 - January 23, 2026
High School Diploma at Bellaire High School
January 11, 2030 - January 23, 2026
Certificate at Houston Community College
January 11, 2030 - January 23, 2026
at University of Houston
January 11, 2030 - January 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Retail, Professional Services