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Marketing strategist with experience in developing data-driven, multi-channel campaigns across retail, insurance, real estate, and digital products. At Wemark, I’ve led strategic planning and creative communication for brands such as Baku Electronics, Yoshiro, Yuvam - a digital product by PASHA Insurance, İndi Market, BI Group, Baku Service Company, Absheron Hotel Group, and others. Passionate about blending insight, creativity, and strategy to drive brand growth and customer engagement. I also have a prior professional background in FMCG, tobacco, and public sector organizations, where I gained valuable experience with brands such as Tabaterra - JTI, BAT, Imperial Tobacco; Azersun - Feel True, Zolushka, Shokki-Mokki; and Baku Electronics - Motoverse, Seven Space, and Divanev.…Marketing strategist with experience in developing data-driven, multi-channel campaigns across retail, insurance, real estate, and digital products. At Wemark, I’ve led strategic planning and creative communication for brands such as Baku Electronics, Yoshiro, Yuvam - a digital product by PASHA Insurance, İndi Market, BI Group, Baku Service Company, Absheron Hotel Group, and others. Passionate about blending insight, creativity, and strategy to drive brand growth and customer engagement. I also have a prior professional background in FMCG, tobacco, and public sector organizations, where I gained valuable experience with brands such as Tabaterra - JTI, BAT, Imperial Tobacco; Azersun - Feel True, Zolushka, Shokki-Mokki; and Baku Electronics - Motoverse, Seven Space, and Divanev.

Zahra Jabrayilova

Brand Strategist, Marketing Strategist, Content Strategist, +2

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Marketing strategist with experience in developing data-driven, multi-channel campaigns across retail, insurance, real estate, and digital products. At Wemark, I’ve led strategic planning and creative communication for brands such as Baku Electronics, Yoshiro, Yuvam - a digital product by PASHA Insurance, İndi Market, BI Group, Baku Service Company, Absheron Hotel Group, and others. Passionate about blending insight, creativity, and strategy to drive brand growth and customer engagement. I also have a prior professional background in FMCG, tobacco, and public sector organizations, where I gained valuable experience with brands such as Tabaterra - JTI, BAT, Imperial Tobacco; Azersun - Feel True, Zolushka, Shokki-Mokki; and Baku Electronics - Motoverse, Seven Space, and Divanev.…Marketing strategist with experience in developing data-driven, multi-channel campaigns across retail, insurance, real estate, and digital products. At Wemark, I’ve led strategic planning and creative communication for brands such as Baku Electronics, Yoshiro, Yuvam - a digital product by PASHA Insurance, İndi Market, BI Group, Baku Service Company, Absheron Hotel Group, and others. Passionate about blending insight, creativity, and strategy to drive brand growth and customer engagement. I also have a prior professional background in FMCG, tobacco, and public sector organizations, where I gained valuable experience with brands such as Tabaterra - JTI, BAT, Imperial Tobacco; Azersun - Feel True, Zolushka, Shokki-Mokki; and Baku Electronics - Motoverse, Seven Space, and Divanev.

Available to hire

Marketing strategist with experience in developing data-driven, multi-channel campaigns across retail, insurance, real estate, and
digital products.
At Wemark, I’ve led strategic planning and creative communication for brands such as Baku Electronics, Yoshiro, Yuvam - a
digital product by PASHA Insurance, İndi Market, BI Group, Baku Service Company, Absheron Hotel Group, and others.
Passionate about blending insight, creativity, and strategy to drive brand growth and customer engagement.
I also have a prior professional background in FMCG, tobacco, and public sector organizations, where I gained valuable experience
with brands such as Tabaterra - JTI, BAT, Imperial Tobacco; Azersun - Feel True, Zolushka, Shokki-Mokki; and Baku Electronics -
Motoverse, Seven Space, and Divanev.

Skills

Branding

CRM

Data Visualization

Experience Level

Branding

Expert

CRM

Intermediate

Data Visualization

Intermediate

Language

Azerbaijani

Fluent

English

Intermediate

Russian

Beginner

Work Experience

Strategic Planning Specialist at The State Reserve Agency of the Republic of Azerbaijan

June 1, 2023 - October 31, 2023

Collaborate in scenario planning exercises to anticipate and prepare for potential market disruptions or changes.

Junior Supply Planning Specialist at Azersun Holding

May 1, 2022 - March 31, 2023

Utilize MRP software and tools to calculate optimal order quantities and schedules based on demand forecasts and inventory levels. Ensure production schedules are aligned with capacity constraints and lead times. Use market insights to refine demand forecasts and supply plans.

Supply Planning Specialist at Azersun Holding

October 1, 2023 - July 31, 2024

Full-time role focusing on optimizing order quantities, scheduling, and capacity constraints; collaborated with procurement and production to align demand forecasts with supply capabilities.

Production Intern at Tabaterra CJSC

September 1, 2021 - April 30, 2022

Internship in the laboratory, technology, and planning departments.

SAP Master Data Assistant at Tabaterra CJSC

September 1, 2021 - April 30, 2022

Create, update, and maintain master data records in SAP system, ensuring accuracy and completeness. Validate data and clean data to eliminate duplicates and ensure data integrity. Stay updated on relevant data privacy and compliance requirements.