Available to hire
Hello, I’m Zara, the Founder & Social Media Manager of One-stop Socials, where I collaborate with international clients and multinational brands, including luxury sportswear brand Sergio Tacchini (NYC, US), to develop AI-powered marketing campaigns. Alongside this, I’ve been a Brand Designer at Karyara Studio (formerly Berrie Sign) since 2017, crafting comprehensive brand systems for B2C brands across Indonesia, Hong Kong, Thailand, Japan, Australia, and beyond. I specialize in translating strategy into cohesive visual identities and digital experiences that strengthen brand positioning and drive conversion.
Throughout my professional journey, I’ve built strong expertise in media production, client and team management, and cross-border collaboration in English. I’m highly experienced in managing creative processes end-to-end, ensuring both creative excellence and efficient execution.
As a person, I’m driven, detail-oriented, and results-focused, with a deep appreciation for design, technology, and culture. I enjoy continuously learning, exploring new tools, traveling, understanding diverse perspectives, and building meaningful connections through creative work.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Indonesian
Fluent
English
Fluent
Work Experience
UX & Brand Designer at Karyara Studio
January 1, 2017 - PresentConceptualized and executed comprehensive brand design systems from research through final implementation, including logo development, color palettes, typography, and visual guidelines. Ensured unified brand experience across diverse media channels, improving recognition and market positioning. Designed conversion-focused landing pages and web interfaces with strategic layout, intuitive navigation, and visual hierarchy to maximize conversions. Collaborated with international, national, and local brands.
Remote Product & Graphic Designer at Creamiicandy Australia Pty Ltd
October 1, 2021 - September 11, 2025Developed and refined visual brand identity including logos, color schemes, typography, packaging, product labels, and marketing materials to effectively communicate brand values. Created engaging social media content featuring comics, 3D rendered illustrations, and 2D graphics to strengthen brand recognition and audience engagement. Maintained consistent brand presence across all touchpoints by implementing standardized design elements in packaging, advertising campaigns, social media platforms, and print materials.
Remote Product & Graphic Designer at Popular Boxes HK
December 1, 2020 - September 11, 2025Responsible for designing products, tags, and packaging in accordance with market trends and factory production standards. Developed concepts from brief to final execution while ensuring visual brand consistency across digital and print platforms. Managed design project timelines and ensured timely delivery in accordance with established deadlines.
Creative Director & Host at ECLIPSE English Community
April 1, 2024 - PresentProvided creative direction for branding and marketing materials to ensure visual and narrative consistency across digital and print platforms. Oversaw concept development, content creation, and media production including graphics, video, and social content. Co-directing and leading a growing community of 45+ members. Designed interactive discussion formats, games, and themed sessions to boost participant confidence and speaking ability.
Video Production Project Lead at Himpunan Mahasiswa Arsitektur Rindang Papan
July 1, 2024 - PresentLed a carefully chosen team of 16 in the production of a captivating over 5-minute video showcasing the department’s missions and vision, department expertise, and student projects. Directed a 3-day shoot capturing diverse on-campus and off-campus locations, ensuring visual appeal and storytelling coherence. Managed the entire production process, from concept development and scriptwriting to post-production and final delivery. Contributed significantly to post-production, including editing, color grading, visual effects, and sound design to enhance the video’s overall impact. Successfully delivered a compelling video that garnered over 12,000 views on Instagram.
Head of Media Division at Himpunan Mahasiswa Arsitektur Rindang Papan
November 1, 2023 - September 11, 2025Developed and implemented strategic plans for the media division to align with the organization's goals. Led and supervised an 11-member team, delegating responsibilities and fostering collaboration. Organized activities, events, and campaigns related to media, collaborating with external stakeholders and other divisions within the organization.
Head of Media Division at Organization Management Training of Architecture
March 31, 2023 - September 12, 2025Developed and implemented strategic plans for the media division to align with the organization’s goals; led a team, delegated responsibilities, and fostered a collaborative environment; organized media activities and campaigns in collaboration with other divisions.
Staff of Media Division at Engineering Research Community
September 30, 2023 - September 12, 2025Designed the NEON event logo used in event branding; produced social media visuals for Instagram; assisted in event documentation during the proceedings.
Staff of Media Division at Human Initiative Volunteer Energy (HIVE) Bengkulu City
December 31, 2023 - September 12, 2025Conceived and produced promotional materials; assisted in handling event documentation during the proceedings.
Founder and Social Media Manager at One-stop Socials
April 1, 2025 - PresentFounded and currently manage social media agency; established partnership with Sergio Tacchini (NYC) to develop AI-integrated marketing campaigns; created AI-based realistic content for Inner Bloom; communicate with international clients in English; managed client workflows via digital portals; leveraged AI image/video tools including Higgsfield, Midjourney, and advanced prompting for commercial use.
Brand Designer at Karyara Studio (previously Berrie Sign)
January 1, 2017 - PresentConceptualized and implemented brand design systems across logos, color palettes, typography, and visual guidelines; enforced brand standards for consistent brand experience; designed conversion-focused landing pages and web interfaces; collaborated with international, national, and local brands.
Remote Product & Graphic Designer at Creamiicandy Australia Pty Ltd
November 1, 2017 - October 1, 2021Developed and refined visual brand identity including logos, color schemes, typography, packaging, product labels, and marketing materials; created engaging social media content; maintained consistent brand presence across packaging, advertising campaigns, social media, and print.
Remote Product & Graphic Designer at Popular Boxes HK
December 1, 2017 - December 1, 2020Designed products, tags, and packaging in line with market trends and factory production standards; developed concepts from brief to final execution; ensured visual brand consistency across digital and print; managed design project timelines.
Education
Undergraduate Architecture at Universitas Bengkulu
August 10, 2021 - December 10, 2025Undergraduate Architecture Student at Universitas Bengkulu
August 1, 2021 - April 1, 2026Qualifications
Independent Study Program Digital Transformation in Design and Engineering
January 1, 2024 - September 11, 2025Trimble SketchUp Studio 2024
January 1, 2024 - September 11, 2025SU Podium, D5 Render, Metareal 2024
January 1, 2024 - September 11, 2025Graphisoft BIMx, ArchiCAD, BIM Cloud 2024
January 1, 2024 - September 11, 2025Briefclub Nexus Urban Brief Challenge 2024
January 1, 2024 - September 11, 2025Sayembara Nasional Shelter Tanggap Bencana – H.M.A.R Universitas Bengkulu
January 1, 2023 - September 11, 2025Sayembara Nasional Redesain Fasad Bencoolen Mall Bengkulu
January 1, 2025 - September 11, 2025Nasional Urban Sketch Competition – H.M.A.R Universitas Bengkulu
January 1, 2022 - September 11, 2025Independent Study Program Digital Transformation in Design and Engineering
January 1, 2024 - September 11, 2025Sayembara Nasional Redesain Fasad Bencoolen Mall Bengkulu 2025
January 1, 2025 - September 11, 2025Trimble SketchUp Studio 2024 Certificate of Achievement
January 1, 2024 - September 11, 2025SU Podium, D5 Render, Metareal 2024 Certificate of Achievement
January 1, 2024 - September 11, 2025Graphisoft BIMx, ArchiCAD, BIM Cloud 2024 Certificate of Achievement
January 1, 2024 - September 11, 2025Briefclub “Nexus Urban” Brief Challenge 2024 Runner Up
January 1, 2024 - September 11, 2025Sayembara Nasional Shelter Tanggap Bencana H.M.A.R Universitas Bengkulu 2023 First runner-up
January 1, 2023 - September 11, 2025Nasional Urban Sketch Competition H.M.A.R Universitas Bengkulu 2022 Top 10 Best Sketches
January 1, 2022 - September 11, 2025Independent Study Program Digital Transformation in Design and Engineering
January 1, 2024 - December 31, 2024Trimble SketchUp Studio 2024
January 1, 2024 - September 12, 2025SU Podium, D5 Render, Metareal 2024
January 1, 2024 - September 12, 2025Graphisoft BIMx, ArchiCAD, BIM Cloud 2024
January 1, 2024 - September 12, 2025Briefclub 'Nexus Urban' Brief Challenge 2024
January 1, 2024 - September 12, 2025Sayembara Nasional Shelter Tanggap Bencana H.M.A.R Universitas Bengkulu
January 1, 2023 - December 31, 2023Sayembara Nasional Redesain Fasad Bencoolen Mall Bengkulu
January 1, 2025 - December 31, 2025Nasional Urban Sketch Competition H.M.A.R Universitas Bengkulu
January 1, 2022 - December 31, 2022Independent Study Program Digital Transformation in Design and Engineering
January 1, 2024 - December 25, 2025Trimble SketchUp Studio 2024 Certificate of Achievement
January 1, 2024 - December 25, 2025SU Podium, D5 Render, Metareal 2024 Certificate of Achievement
January 1, 2024 - December 25, 2025Graphisoft BIMx, ArchiCAD, BIM Cloud 2024 Certificate of Achievement
January 1, 2024 - December 25, 2025Industry Experience
Media & Entertainment, Software & Internet, Education, Real Estate & Construction, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Designer
We have the best designer experts on Twine. Hire a designer today.