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I’m Zaid Modir, a digital marketing and growth professional with nearly 6 years of experience working across GCC and international markets. I’ve built and optimized campaigns, driven SEO visibility, and supported marketing operations for FMCG, financial services, hospitality, infrastructure, enterprise automation, and B2B services. I thrive on turning data into actionable insights and coordinating cross-functional teams to deliver measurable growth. I’m comfortable working with paid media, content coordination, dashboards, AI tools, and market-aware communication across MENA, Europe, and West Africa. My approach blends strategic thinking with hands-on execution, from campaign messaging and audience targeting to reporting and performance optimization. I enjoy collaborating with sales, product, and partner teams to align marketing with business objectives and deliver tangible results in dynamic, multi-market environments.…I’m Zaid Modir, a digital marketing and growth professional with nearly 6 years of experience working across GCC and international markets. I’ve built and optimized campaigns, driven SEO visibility, and supported marketing operations for FMCG, financial services, hospitality, infrastructure, enterprise automation, and B2B services. I thrive on turning data into actionable insights and coordinating cross-functional teams to deliver measurable growth. I’m comfortable working with paid media, content coordination, dashboards, AI tools, and market-aware communication across MENA, Europe, and West Africa. My approach blends strategic thinking with hands-on execution, from campaign messaging and audience targeting to reporting and performance optimization. I enjoy collaborating with sales, product, and partner teams to align marketing with business objectives and deliver tangible results in dynamic, multi-market environments.

Zaid Modir

Social Media Manager, Digital Marketer, Growth Marketer, +2

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I’m Zaid Modir, a digital marketing and growth professional with nearly 6 years of experience working across GCC and international markets. I’ve built and optimized campaigns, driven SEO visibility, and supported marketing operations for FMCG, financial services, hospitality, infrastructure, enterprise automation, and B2B services. I thrive on turning data into actionable insights and coordinating cross-functional teams to deliver measurable growth. I’m comfortable working with paid media, content coordination, dashboards, AI tools, and market-aware communication across MENA, Europe, and West Africa. My approach blends strategic thinking with hands-on execution, from campaign messaging and audience targeting to reporting and performance optimization. I enjoy collaborating with sales, product, and partner teams to align marketing with business objectives and deliver tangible results in dynamic, multi-market environments.…I’m Zaid Modir, a digital marketing and growth professional with nearly 6 years of experience working across GCC and international markets. I’ve built and optimized campaigns, driven SEO visibility, and supported marketing operations for FMCG, financial services, hospitality, infrastructure, enterprise automation, and B2B services. I thrive on turning data into actionable insights and coordinating cross-functional teams to deliver measurable growth. I’m comfortable working with paid media, content coordination, dashboards, AI tools, and market-aware communication across MENA, Europe, and West Africa. My approach blends strategic thinking with hands-on execution, from campaign messaging and audience targeting to reporting and performance optimization. I enjoy collaborating with sales, product, and partner teams to align marketing with business objectives and deliver tangible results in dynamic, multi-market environments.

Available to hire

I’m Zaid Modir, a digital marketing and growth professional with nearly 6 years of experience working across GCC and international markets. I’ve built and optimized campaigns, driven SEO visibility, and supported marketing operations for FMCG, financial services, hospitality, infrastructure, enterprise automation, and B2B services. I thrive on turning data into actionable insights and coordinating cross-functional teams to deliver measurable growth. I’m comfortable working with paid media, content coordination, dashboards, AI tools, and market-aware communication across MENA, Europe, and West Africa.

My approach blends strategic thinking with hands-on execution, from campaign messaging and audience targeting to reporting and performance optimization. I enjoy collaborating with sales, product, and partner teams to align marketing with business objectives and deliver tangible results in dynamic, multi-market environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing & Business Development Specialist at Takween Development

January 1, 2025 - Present

Supported marketing, business development, and project research across hospitality, infrastructure, tourism, urban beautification, and development opportunities. Prepared internal presentations, project briefs, commercial materials, and research summaries to support decision-making. Assisted with rebranding, digital updates, website/content reconstruction, and communication materials across affiliate and sister-company environments. Coordinated with internal stakeholders on market opportunities, partner research, and project-related follow-up across tourism, luxury development, venue/circuit, and hospitality environments.

Sales & Marketing Specialist at FAME Advertising (Takween Development Group)

January 1, 2023 - December 31, 2024

Supported B2B sales pipeline development through digital campaigns, SEO visibility, paid media support, partner outreach, and commercial follow-up. Assisted acquisition efforts for 5+ strategic partners and institutional opportunities through sales support, digital visibility, proposal support, and business development coordination. Built reporting workflows and dashboards to track campaign activity, lead quality, funnel movement, and commercial opportunities. Supported campaign messaging, audience targeting, SEO positioning, paid media optimization, and performance reporting across commercial and institutional environments.

Independent Digital Marketing Consultant at MENA (Freelance)

January 1, 2025 - Present

Repositioned an established office technology and supplies business toward an AI automation and digital solutions vertical. Executed digital marketing, automation positioning, SEO visibility, dashboard coordination, and CRM-connected reporting workflows. Contributed to communication and product positioning for AI agents, workflow automation, invoicing, inventory visibility, and internal process improvements.

Social Media Manager at DDB Dubai

January 1, 2020 - December 31, 2023

Managed social media planning, campaign coordination, content execution, and reporting across GCC-focused consumer, FMCG, financial-services, and wellness brands. Contributed to creative strategy, copy adaptation, audience mapping, paid campaign support, influencer Marketing coordination, and multilingual content localization. Supported paid campaigns, audience targeting, media-spend efficiency, CTR/conversion improvements, and ROAS visibility. Coordinated activation, PR support, social listening, crisis communications, and digital-to-retail execution across mall, supermarket, and store environments. Worked with brands including Al Safi Danone, Dunkin', Citibank, Heineken, Glucerna, PediaSure, and Ensure Max.

Freelance E-Commerce & Digital Marketing Specialist at Freelance / GCC-North Africa-Europe

January 1, 2024 - Present

Supported SEO visibility, paid acquisition, and performance marketing across e-commerce and service brands with monthly budgets ranging from $5K–$60K. Improved funnel performance, checkout flows, conversion efficiency, and revenue visibility dashboards. Delivered multilingual marketing support in Arabic, English, and French with market-aware messaging and performance reporting.