Brands communicate before anyone reads a single word. I make sure they say the right thing. I’m a multidisciplinary designer working across brand identity, visual communication, editorial design and design strategy. My approach brings together research, strategic thinking and visual design to create identities and communication systems that are clear, distinctive and relevant to the people they are designed for. I work across the full identity process — from research, positioning and creative direction through to logo development, typography, colour, visual systems, brand guidelines and implementation. A particular area of my practice is bilingual and cross-cultural design, including Arabic–English typography and identity systems. I’m interested in how typography, language and cultural context can be managed to create communication that remains coherent across different audiences. My portfolio includes work across brand identity, transport, retail, editorial/publication design and research-led design, including projects such as Mobile Arcade, KJG Transport, Synchra Therapy and my research into typographic bilingualism. Alongside hands-on creative practice, my background in Design Management has strengthened the way I connect design decisions with business objectives, audience needs and long-term brand development. I’m currently open to graphic design, brand design, multidisciplinary design and design management opportunities, across both agency and in-house environments. Core areas: Brand Identity · Brand Strategy · Graphic Design · Editorial Design · Typography · Bilingual Design · Visual Communication · Creative Direction · Design Research · Design Management Open to opportunities — feel free to connect or message.…

Muhammad Zain Abbas

Brands communicate before anyone reads a single word. I make sure they say the right thing. I’m a multidisciplinary designer working across brand identity, visual communication, editorial design and design strategy. My approach brings together research, strategic thinking and visual design to create identities and communication systems that are clear, distinctive and relevant to the people they are designed for. I work across the full identity process — from research, positioning and creative direction through to logo development, typography, colour, visual systems, brand guidelines and implementation. A particular area of my practice is bilingual and cross-cultural design, including Arabic–English typography and identity systems. I’m interested in how typography, language and cultural context can be managed to create communication that remains coherent across different audiences. My portfolio includes work across brand identity, transport, retail, editorial/publication design and research-led design, including projects such as Mobile Arcade, KJG Transport, Synchra Therapy and my research into typographic bilingualism. Alongside hands-on creative practice, my background in Design Management has strengthened the way I connect design decisions with business objectives, audience needs and long-term brand development. I’m currently open to graphic design, brand design, multidisciplinary design and design management opportunities, across both agency and in-house environments. Core areas: Brand Identity · Brand Strategy · Graphic Design · Editorial Design · Typography · Bilingual Design · Visual Communication · Creative Direction · Design Research · Design Management Open to opportunities — feel free to connect or message.…

Available to hire

Brands communicate before anyone reads a single word. I make sure they say the right thing.

I’m a multidisciplinary designer working across brand identity, visual communication, editorial design and design strategy.

My approach brings together research, strategic thinking and visual design to create identities and communication systems that are clear, distinctive and relevant to the people they are designed for.

I work across the full identity process — from research, positioning and creative direction through to logo development, typography, colour, visual systems, brand guidelines and implementation.

A particular area of my practice is bilingual and cross-cultural design, including Arabic–English typography and identity systems. I’m interested in how typography, language and cultural context can be managed to create communication that remains coherent across different audiences.

My portfolio includes work across brand identity, transport, retail, editorial/publication design and research-led design, including projects such as Mobile Arcade, KJG Transport, Synchra Therapy and my research into typographic bilingualism.

Alongside hands-on creative practice, my background in Design Management has strengthened the way I connect design decisions with business objectives, audience needs and long-term brand development.

I’m currently open to graphic design, brand design, multidisciplinary design and design management opportunities, across both agency and in-house environments.

Core areas: Brand Identity · Brand Strategy · Graphic Design · Editorial Design · Typography · Bilingual Design · Visual Communication · Creative Direction · Design Research · Design Management

Open to opportunities — feel free to connect or message.

See more

Language

English
Intermediate
Urdu
Fluent

Work Experience

Social Media Designer at The Empathy Business - Remote, UK
April 1, 2026 - May 1, 2026
Designed and scheduled social media content across multiple platforms. Produced video content including reels, interviews, and promotional clips. Assisted with monitoring engagement and audience interactions and created marketing materials supporting educational campaigns and events.
Social Media Designer at Mobile Arcade - Norwich, UK (company name appears as Mobile Arcade)
February 1, 2026 - June 1, 2026
Designed and scheduled social media content across multiple platforms. Produced video content including reels, interviews, and promotional clips. Assisted with monitoring audience engagement and interactions, and created marketing materials supporting educational campaigns and events.
Digital Marketing Lead (part of course/placement record) at JKG - Karachi, Pakistan (company name not fully specified)
February 1, 2024 - August 1, 2024
Created digital content across social media platforms and supported customer engagement and brand visibility. Planned and delivered promotional campaigns, produced photography/graphics/short-form video, and maintained website content updates and online promotional activity. Monitored engagement and campaign performance, and collaborated with management to align marketing with business objectives. Key achievement reported: supported a 1.5x increase in brand awareness following company rebranding.
MA Design Management / Social Media & Content role (course/experience block) at Dot & Line Learning - Karachi, Pakistan
January 1, 2024 - April 30, 2024
Supported social media and educational marketing by designing and producing content for learning campaigns and events, including video and marketing materials. Assisted with audience engagement monitoring and content execution across platforms.
Digital Marketing & Social Media Professional at Digitial Marketing & Social Media (company name not specified)
September 1, 2023 - August 1, 2024
Drove brand growth using targeted content and campaign optimisation. Supported rebrand and promotional initiatives to increase brand awareness and engagement, and shortened campaign production timelines with modular design templates. Developed SEO-informed content strategies and created social media content and branded visual assets across multiple platforms. Planned and delivered promotional campaigns for products, seasonal offers, and in-store activations. Produced photography, graphics, and short-form video content; updated website content and supported online promotional activity. Monitored audience engagement and campaign performance to improve content effectiveness, and collaborated with management to align marketing activity with business objectives. Key contribution included supporting a 1.5x increase in brand awareness after company rebranding.
Digital Market Lead at KJQ
March 1, 2022 - June 1, 2023
In this role, I managed digital marketing efforts and worked on strategies to enhance the company's visibility across various social media platforms. I utilized data analytics to inform marketing strategies.
Creative Designer at Moble Arcade
February 1, 2022 - Present
As a creative designer, I focused on designing visual storytelling, developing cohesive brand strategies through digital, social, and in-store platforms. I captured and edited visual content, ensuring consistency across all media.
Social Media Designer (Internship) at Zindagi Arts
June 1, 2021 - December 1, 2021
During my internship, I created engaging graphics and content for various social media campaigns, collaborating with the marketing team to maximize impact.

Education

MA Design Management at Birmingham City University
September 1, 2024 - September 1, 2025
Bachelor in Communication Design at MAD Design Management
January 1, 2022 - August 1, 2024
at Birmingham City University – UK
January 11, 2030 - August 9, 2026
at Indus Valley School of Arts & Architecture – Karachi, Pakistan
January 11, 2030 - August 9, 2026

Qualifications

BIM 4 Water Best Idea Award (for BIM 4 Water project)
January 1, 2024 - August 9, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail
    CHQ

    CHQ, an established event management and production house, required a comprehensive visual identity to accurately reflect its core mission: to be a socially conscious organization dedicated to platforms celebrating diversity and empowering women. While the existing logo , a strong, geometric custom wordmark, provided a foundation of precision and creativity, the brand lacked a cohesive, dynamic, and professional visual system to communicate both their production expertise and their commitment to social change across digital platforms.