Zakaria DIDI
Senior Product Designer specializing in UX/UI, scalable design systems, and high-impact UX optimization across B2C, B2B, and enterprise products.
About
Senior Product Designer specializing in UX/UI, scalable design systems, and high-impact UX optimization across B2C, B2B, and enterprise products. Experienced in research, wireframing, prototyping, and usability testing—focused on simplifying complexity and improving adoption through clear user journeys.
Currently designing blockchain/web3 product experiences, including cross-chain compliance and BPMN-based modelization workflows, with a strong emphasis on accessibility (WCAG 2.1). Also brings hands-on development and workshop leadership experience, collaborating closely with PMs and engineers in Agile environments to ship MVPs and continuously refine the product.
- 15 years' experience
- Joined July 2026
Industry experience
- Software & Internet
- Government
- Education
- Financial Services
- Professional Services
- Computers & Electronics
Work experience
Designed end-to-end UX for Zenithblox’s web3 products, including a cross-chain smart-contract compliance engine and a BPMN-based web modelization platform. Built scalable UI patterns for visualizing, managing, and testing blockchain rules, and created modular design systems (project cards, smart-contract nodes, metrics, health indicators). Defined activation/funnel analytics and MVP KPIs (PostHog/Amplitude). Implemented accessible and inclusive user flows aligned with WCAG 2.1. Worked closely with PMs and developers across Agile sprints to ship MVP iterations, refine UX in sandbox environments, and support identity/access management experiences.
Delivered B2B and governmental product design engagements covering full wireframes, prototypes, and cross-device design systems. Designed a real-time KPI seller dashboard to improve business visibility and user engagement. Led an accessible CIH Bank app redesign aligned with Apple HIG and WCAG standards. Streamlined developer collaboration to reduce iteration cycles. Facilitated Design Thinking workshops to gather insights and iterate on user-driven improvements across delivered solutions.
Designed and developed responsive government web interfaces using HTML, CSS, JavaScript, and Bootstrap with a focus on accessibility and UX. Built and optimized database workflows processing 9,000+ national identity cards in two months, improving workflow efficiency by 70%. Established an internal design system to improve UI/UX consistency across government applications, and supported ongoing delivery and maintenance through both front-end and back-end work.
Education
Certifications and awards
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