I'm Zakria Asim, a UX/UI and web designer who loves turning complex ideas into intuitive, visually engaging experiences. I work with startups and brands worldwide to craft clean, human-centered interfaces that boost engagement and drive results. Based in Lahore and available for freelance collaboration worldwide, I blend user research, responsive design, and accessible visuals to deliver design systems, polished interfaces, and delightful interactions that people actually enjoy using.…

Zakria Asim

I'm Zakria Asim, a UX/UI and web designer who loves turning complex ideas into intuitive, visually engaging experiences. I work with startups and brands worldwide to craft clean, human-centered interfaces that boost engagement and drive results. Based in Lahore and available for freelance collaboration worldwide, I blend user research, responsive design, and accessible visuals to deliver design systems, polished interfaces, and delightful interactions that people actually enjoy using.…

Available to hire

I’m Zakria Asim, a UX/UI and web designer who loves turning complex ideas into intuitive, visually engaging experiences. I work with startups and brands worldwide to craft clean, human-centered interfaces that boost engagement and drive results.

Based in Lahore and available for freelance collaboration worldwide, I blend user research, responsive design, and accessible visuals to deliver design systems, polished interfaces, and delightful interactions that people actually enjoy using.

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Skills

Experience Level

Framer
Expert
Web Design
Expert
App Design
Expert
Webflow
Expert
Figma
Expert
WordPress
Expert
Product Design
Expert
CSS
Expert
Jira
Intermediate
3D Design
Intermediate

Language

English
Fluent
Arabic
Intermediate
Hindi
Fluent
German
Intermediate
Urdu
Fluent

Work Experience

UX & Product Desigenr at Freelance
November 30, 2024 - Present
Graphic Designer at HSB Care
November 20, 2024 - July 30, 2025
Graphic Designer at HSB Care
May 31, 2024 - September 29, 2025
Created visual assets for branding, marketing materials, and digital communications; collaborated with teams to maintain a consistent brand identity and high design quality.
Graphic Designer at HSB Care
May 1, 2024 - September 29, 2025
Graphic design for branding and marketing materials.
UX UI Designer at Media Lines Advertising
May 31, 2023 - September 29, 2025
Led UX/UI design and web design efforts for marketing campaigns; conducted user research, created wireframes and high-fidelity mockups, and collaborated with developers to implement interactive experiences.
UX/UI Designer at Media Lines Advertising
May 1, 2023 - September 29, 2025
UX/UI designer and freelance web designer for worldwide clients.
UI Web Desigenr at Media Lines Advertising
September 13, 2022 - November 8, 2024
UI Web Design Specialist at Freelance
January 31, 2022 - September 29, 2025
Provided UI/UX and web design services for clients worldwide, delivering responsive websites, prototyping, and visual design using Webflow, Framer, HTML/CSS. Collaborated with clients to translate requirements into polished interfaces and cohesive design systems.
UI Web Design Specialist at Freelance
January 1, 2022 - September 29, 2025
Freelance UI/Web design for worldwide clients.

Education

Master of Arts & Design at Bahauddin Zakariya University, Multan
July 14, 2016 - May 29, 2021
B.A in Arts & Design at Bahauddin University
October 1, 2019 - September 29, 2025
Google UX Design Certificate at Google
February 1, 2022 - February 1, 2022
Webflow 101 Certificate at Webflow University
December 1, 2019 - December 1, 2019
B.A in Arts & Design at Bahauddin University
October 1, 2019 - September 29, 2025

Qualifications

Google UX Design Certificate
February 1, 2022 - February 1, 2022
Webflow 101 Certificate
December 1, 2019 - December 1, 2019
Grow with Google UX Design Certificate
February 1, 2022 - September 29, 2025
Webflow University Webflow 101 Certificate
December 1, 2019 - September 29, 2025

Industry Experience

Healthcare, Professional Services, Software & Internet, Media & Entertainment, Education
    GoFIt - A Fitness Tracker App UI Design
    Introduction: GoFit is a comprehensive fitness tracking app designed to help users track workouts, set fitness goals, and monitor their progress over time. The app also integrates with wearable devices for real-time fitness data. My Role: Lead UI/UX Designer for the project, handling multiple screens, user flows, and interactions. I worked closely with the development team to ensure a seamless user experience. Challenges: The complexity of the project lay in designing an interface that could display large amounts of data (workout stats, goals, progress) without overwhelming users. Ensuring a motivational yet clear and clean design was critical to the success of this project. Goal: The goal was to create an engaging, easy-to-use app that allows users to track their fitness progress, stay motivated, and visualize their goals. The app needed to provide a seamless integration with wearable fitness devices. Impact: The app became popular with fitness enthusiasts due to its user-friendly interface and powerful tracking capabilities. Users praised its simplicity, with many noting that the clear data visualizations helped them stay motivated and reach their fitness goals. The app received high ratings in app stores and grew its user base substantially. designer appdesign productdesign…
    Minimalist & Clean Medical Hospital Website Design
    Introduction: A medical hospital sought a redesign of their outdated website, wanting to present a modern, professional face to their patients while making it easy for them to find information, book appointments, and access services. My Role: Web Designer responsible for creating a fresh, minimalist website that aligns with modern design trends and improves overall usability. Challenges: Designing a site that offers a significant amount of information (services, departments, doctor profiles) while maintaining a minimalist, clean aesthetic was challenging. Ensuring accessibility for users of all ages and technical skills was also a priority. Goal: The primary goal was to design a professional and approachable website that reflects the hospital’s expertise and makes it easy for users to navigate services and book appointments. Impact: The new website design led to an increase in online appointment bookings and overall traffic. The hospital staff reported that patients found it much easier to access the information they needed, and the clean design instilled a sense of trust and professionalism in the hospital’s brand. webdesigner designer…
    Modern Healthcare Landing Page – Designed in Webflow
    I designed and developed this healthcare landing page in Webflow, focusing on clean visuals, intuitive navigation, and a seamless user experience. The goal was to create a design that feels professional yet welcoming, making it easy for patients to find doctors, book appointments, and access health services. Key Features: ✅ User-Friendly Interface Clear sections for consultations, lab tests, and healthcare services. ✅ Engaging Visuals A balanced mix of soft colors, icons, and images to enhance readability. ✅ Responsive Design Fully optimized for desktop, tablet, and mobile. ✅ Webflow Expertise Built with Webflow CMS, animations, and custom interactions for a smooth browsing experience. I love designing digital experiences that not only look great but also improve usability and engagement. Let's chat, if you need a high-converting, modern Webflow website! webdesigner designer UXdesigner…
    AI-Powered Content Generation Website Designed & Developed in Webflow
    Nova is a sleek, modern website that showcases an AI-powered content generation platform. Built in Webflow, the site features a visually engaging dark theme, smooth animations, and a seamless user experience. Key highlights: ✅ Responsive, high-converting UI/UX ✅ Interactive content sections with engaging visuals ✅ Webflow CMS integration for scalability ✅ Optimized for performance & accessibility This project demonstrates my expertise in Webflow development, UI/UX design, and interactive web experiences. If you’re looking for a high-quality, conversion-focused website, let’s Chat! webdesigner designer UIdesigner…