I'm Normasniza, a UI/UX designer based in Sungai Buloh, Malaysia, with over 16 years in the creative industry. I specialize in crafting visually compelling and user-friendly digital experiences, combining research-driven insights with clean, accessible design. I pay close attention to detail and strive to deliver high-quality work that delights users and exceeds client expectations. I’m now seeking a supervisory role to guide high-profile projects and mentor teams toward outstanding outcomes. I’m passionate about collaborating across disciplines to solve complex design challenges, advocate for user-centered solutions, and drive measurable impact through thoughtful interaction design, information architecture, and visual polish.

Normasniza bt. Mat Ghani

I'm Normasniza, a UI/UX designer based in Sungai Buloh, Malaysia, with over 16 years in the creative industry. I specialize in crafting visually compelling and user-friendly digital experiences, combining research-driven insights with clean, accessible design. I pay close attention to detail and strive to deliver high-quality work that delights users and exceeds client expectations. I’m now seeking a supervisory role to guide high-profile projects and mentor teams toward outstanding outcomes. I’m passionate about collaborating across disciplines to solve complex design challenges, advocate for user-centered solutions, and drive measurable impact through thoughtful interaction design, information architecture, and visual polish.

Available to hire

I’m Normasniza, a UI/UX designer based in Sungai Buloh, Malaysia, with over 16 years in the creative industry. I specialize in crafting visually compelling and user-friendly digital experiences, combining research-driven insights with clean, accessible design. I pay close attention to detail and strive to deliver high-quality work that delights users and exceeds client expectations. I’m now seeking a supervisory role to guide high-profile projects and mentor teams toward outstanding outcomes.

I’m passionate about collaborating across disciplines to solve complex design challenges, advocate for user-centered solutions, and drive measurable impact through thoughtful interaction design, information architecture, and visual polish.

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Language

English
Fluent
Malay
Advanced

Work Experience

Senior UI/UX Designer at PayNet
August 1, 2023 - Present
Led the redesign of the PayNet Certificate Management Renewal System and optimized onboarding using user-centered design. Improved self-service capabilities and reduced customer support calls by 20%. Created 12 video tutorials guiding users through the renewal process. Contributed to redesigning the PayNet Developer Portal and helped develop design standards adopted in PayNet's corporate guideline; authored content for PayNet Docs MyDebit and FPX sections. Collaborated with product owners to translate requirements into designs, conducted user research to develop personas, and ensured accurate implementation with the development team.
UI/UX Designer at BookDoc App
February 1, 2022 - July 1, 2023
Led the redesign of the BookDoc interface on Android and iOS, updating roughly 80% of the app’s design. Conducted user research and usability testing to inform decisions and collaborated closely with development teams to ensure precise implementation.
UI/UX Design Lead at IFCA Sdn Bhd
November 1, 2017 - January 1, 2022
Managed the design team and coached junior designers to improve quality and productivity. Developed wireframes, prototypes, and detailed mockups for web and mobile projects. Partnered with product owners to translate goals into design solutions, conducted user research and created personas, and integrated Material Design standards across enterprise applications with engineering teams.
Digital Team Lead at Fusion Brand
February 1, 2016 - October 1, 2017
Researched current design trends for responsive mobile web and apps; implemented SEO strategies; designed visuals aligned with branding; proofread content, debugged pages, and supported post-sales; contributed to client accounts and handover of completed websites.
Senior Web Designer at Digital Symphony
May 1, 2014 - January 1, 2016
Designed websites and branding, contributed to wireframes, mockups, and responsive layouts; collaborated with developers to ensure accurate implementation and alignment with brand policy; supported SEO optimization and cross-browser testing.
Senior Executive Marketing and Communication at UKM Holdings (UKM TEEM Division), UKM Bangi
April 1, 2013 - April 1, 2014
Graphic design for print materials; digital marketing and social media management; website maintenance; CMS and SEO; ensured accessibility and regulatory compliance; coordinated design concepts for departmental needs.
Web Executive at Kha Seng Group
March 1, 2011 - April 1, 2013
Promotions and events setups; liaison with external agencies and media for advertisements; digital marketing across social platforms; Google AdWords banner creation; domain registration and hosting coordination.
Web Master at Kasehdia Sdn Bhd
February 1, 2010 - March 1, 2011
Graphic design for corporate materials; digital marketing across social media; online banner creation; web design/maintenance including email blasts and newsletters; domain/hosting management.
In-House Designer at Alam Teknokrat (Skali)
August 1, 2008 - February 1, 2010
In-house design for Skali HQ and subsidiaries; produced printed materials; promoted to Trainer responsible for usability training; led design across web and print and maintained brand consistency.
Multimedia Designer cum Project Manager at Impact Media Lab Sdn Bhd
March 1, 2006 - August 1, 2008
Supervised two junior designers; led projects from concept to delivery; notable projects included Terengganu 2008 budget presentation and Ulul Albab educational module visuals; hands-on design for print, web, and interactive media.

Education

Master in Information Technology at Universiti Teknologi MARA (UiTM) Shah Alam
January 11, 2030 - January 1, 2014
BA (Hons) Computer Science (Major in Media Interactive) at Universiti Teknologi Malacca (UTeM)
January 11, 2030 - January 1, 2006
Java J2EE Technologies Pilot Training at Java Pilot Training School
December 1, 2005 - February 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Other