Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Normasniza, a UI/UX designer based in Sungai Buloh, Malaysia, with over 16 years in the creative industry. I specialize in crafting visually compelling and user-friendly digital experiences, combining research-driven insights with clean, accessible design. I pay close attention to detail and strive to deliver high-quality work that delights users and exceeds client expectations. I’m now seeking a supervisory role to guide high-profile projects and mentor teams toward outstanding outcomes. I’m passionate about collaborating across disciplines to solve complex design challenges, advocate for user-centered solutions, and drive measurable impact through thoughtful interaction design, information architecture, and visual polish.…I'm Normasniza, a UI/UX designer based in Sungai Buloh, Malaysia, with over 16 years in the creative industry. I specialize in crafting visually compelling and user-friendly digital experiences, combining research-driven insights with clean, accessible design. I pay close attention to detail and strive to deliver high-quality work that delights users and exceeds client expectations. I’m now seeking a supervisory role to guide high-profile projects and mentor teams toward outstanding outcomes. I’m passionate about collaborating across disciplines to solve complex design challenges, advocate for user-centered solutions, and drive measurable impact through thoughtful interaction design, information architecture, and visual polish.

Normasniza bt. Mat Ghani

UI Designer, UX Designer, Web Designer, +2





I'm Normasniza, a UI/UX designer based in Sungai Buloh, Malaysia, with over 16 years in the creative industry. I specialize in crafting visually compelling and user-friendly digital experiences, combining research-driven insights with clean, accessible design. I pay close attention to detail and strive to deliver high-quality work that delights users and exceeds client expectations. I’m now seeking a supervisory role to guide high-profile projects and mentor teams toward outstanding outcomes. I’m passionate about collaborating across disciplines to solve complex design challenges, advocate for user-centered solutions, and drive measurable impact through thoughtful interaction design, information architecture, and visual polish.…I'm Normasniza, a UI/UX designer based in Sungai Buloh, Malaysia, with over 16 years in the creative industry. I specialize in crafting visually compelling and user-friendly digital experiences, combining research-driven insights with clean, accessible design. I pay close attention to detail and strive to deliver high-quality work that delights users and exceeds client expectations. I’m now seeking a supervisory role to guide high-profile projects and mentor teams toward outstanding outcomes. I’m passionate about collaborating across disciplines to solve complex design challenges, advocate for user-centered solutions, and drive measurable impact through thoughtful interaction design, information architecture, and visual polish.

Available to hire

I’m Normasniza, a UI/UX designer based in Sungai Buloh, Malaysia, with over 16 years in the creative industry. I specialize in crafting visually compelling and user-friendly digital experiences, combining research-driven insights with clean, accessible design. I pay close attention to detail and strive to deliver high-quality work that delights users and exceeds client expectations. I’m now seeking a supervisory role to guide high-profile projects and mentor teams toward outstanding outcomes.

I’m passionate about collaborating across disciplines to solve complex design challenges, advocate for user-centered solutions, and drive measurable impact through thoughtful interaction design, information architecture, and visual polish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Advanced

Work Experience

Senior UI/UX Designer at PayNet

August 1, 2023 - Present

Led the redesign of the PayNet Certificate Management Renewal System and optimized onboarding using user-centered design. Improved self-service capabilities and reduced customer support calls by 20%. Created 12 video tutorials guiding users through the renewal process. Contributed to redesigning the PayNet Developer Portal and helped develop design standards adopted in PayNet's corporate guideline; authored content for PayNet Docs MyDebit and FPX sections. Collaborated with product owners to translate requirements into designs, conducted user research to develop personas, and ensured accurate implementation with the development team.

UI/UX Designer at BookDoc App

February 1, 2022 - July 1, 2023

Led the redesign of the BookDoc interface on Android and iOS, updating roughly 80% of the app’s design. Conducted user research and usability testing to inform decisions and collaborated closely with development teams to ensure precise implementation.

UI/UX Design Lead at IFCA Sdn Bhd

November 1, 2017 - January 1, 2022

Managed the design team and coached junior designers to improve quality and productivity. Developed wireframes, prototypes, and detailed mockups for web and mobile projects. Partnered with product owners to translate goals into design solutions, conducted user research and created personas, and integrated Material Design standards across enterprise applications with engineering teams.

Digital Team Lead at Fusion Brand

February 1, 2016 - October 1, 2017

Researched current design trends for responsive mobile web and apps; implemented SEO strategies; designed visuals aligned with branding; proofread content, debugged pages, and supported post-sales; contributed to client accounts and handover of completed websites.

Senior Web Designer at Digital Symphony

May 1, 2014 - January 1, 2016

Designed websites and branding, contributed to wireframes, mockups, and responsive layouts; collaborated with developers to ensure accurate implementation and alignment with brand policy; supported SEO optimization and cross-browser testing.

Senior Executive Marketing and Communication at UKM Holdings (UKM TEEM Division), UKM Bangi

April 1, 2013 - April 1, 2014

Graphic design for print materials; digital marketing and social media management; website maintenance; CMS and SEO; ensured accessibility and regulatory compliance; coordinated design concepts for departmental needs.

Web Executive at Kha Seng Group

March 1, 2011 - April 1, 2013

Promotions and events setups; liaison with external agencies and media for advertisements; digital marketing across social platforms; Google AdWords banner creation; domain registration and hosting coordination.

Web Master at Kasehdia Sdn Bhd

February 1, 2010 - March 1, 2011

Graphic design for corporate materials; digital marketing across social media; online banner creation; web design/maintenance including email blasts and newsletters; domain/hosting management.

In-House Designer at Alam Teknokrat (Skali)

August 1, 2008 - February 1, 2010

In-house design for Skali HQ and subsidiaries; produced printed materials; promoted to Trainer responsible for usability training; led design across web and print and maintained brand consistency.

Multimedia Designer cum Project Manager at Impact Media Lab Sdn Bhd

March 1, 2006 - August 1, 2008

Supervised two junior designers; led projects from concept to delivery; notable projects included Terengganu 2008 budget presentation and Ulul Albab educational module visuals; hands-on design for print, web, and interactive media.