I believe a great brand identity is not decoration, it is strategy made visible. For the past 5 years, I have partnered with businesses across Algeria, translating their vision into visual systems that communicate trust and personality before a single word is spoken, always with one goal: making every client the most recognizable brand in their market.

ZAOUI ALI YOUCEF

I believe a great brand identity is not decoration, it is strategy made visible. For the past 5 years, I have partnered with businesses across Algeria, translating their vision into visual systems that communicate trust and personality before a single word is spoken, always with one goal: making every client the most recognizable brand in their market.

Available to hire

I believe a great brand identity is not decoration, it is strategy made visible. For the past 5 years, I have partnered with businesses across Algeria, translating their vision into visual systems that communicate trust and personality before a single word is spoken, always with one goal: making every client the most recognizable brand in their market.

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Language

Arabic
Fluent
French
Advanced
English
Advanced

Work Experience

Community Manager & Principal Designer
December 31, 2025 - December 31, 2025
Led social media strategy, community engagement, and visual content creation for AFEX Marketing Agency, Ted3im Online Learning Platform, and multiple private schools. Designed marketing materials and executed branding initiatives to strengthen digital presence.
Brand Strategist & Lead Graphic Designer at SIRINE
December 1, 2025 - May 31, 2026
Led full rebrand including new logo, color system, and typography, managing all marketing materials and social media design.
Lead Graphic Designer & Brand Identity Designer at Ellipsis
October 1, 2025 - Present
Developed full visual identity system for this Algerian creative media production studio, managing social media and client branding projects.
Social Media & Visual Designer at Ted3im
June 1, 2025 - September 30, 2025
Managed social media design and content for Algeria's leading e-learning platform, designing marketing collaterals and print materials.
Brand Identity Designer at El Musafir Al Yamani
January 1, 2025 - January 31, 2025
Collaborated with leading Yemeni design agency as Lead Brand Identity Designer, delivering complete visual identity for a ride-hailing app.
Graphic & Visual Identity Designer at Freelancer
January 31, 2024 - January 31, 2024
Designed branding assets and visual identities for clients; produced marketing materials and logos.
Graphic & Visual Identity Designer Freelancer
January 1, 2024 - January 1, 2024
Mastered design principles and industry-standard tools while collaborating with diverse clients including schools, agencies, and businesses across multiple sectors.
Brand Identity Designer at AFEX Marketing
February 1, 2023 - September 30, 2024
Designed complete visual identity system, defined brand positioning, and managed branding and marketing collateral.
Microbiologist
August 31, 2022 - August 31, 2022
Ensured compliance with food safety and quality standards.
Microbiologist
August 1, 2022 - August 1, 2022
Gained practical lab experience and applied microbiology knowledge in a medical setting.
Microbiologist
May 31, 2022 - May 31, 2022
Gained practical lab experience and applied microbiology knowledge in a medical setting.
Microbiologist
May 1, 2022 - May 1, 2022
Ensured compliance with food safety and quality standards. Gained practical lab experience and applied microbiology knowledge in a medical setting.
Brand Identity Designer & Visual Graphic Designer at Freelance
January 1, 2021 - Present
5 years of remote collaboration with businesses across Algeria, specializing in brand identity, visual systems, and long-term brand management.

Education

Graphic Design Specialization at Udemy
January 1, 2021 - December 31, 2022
Mastering Adobe Illustrator at LinkedIn Learning
January 1, 2022 - December 31, 2022
Logo Design Fundamentals at LinkedIn Learning
January 1, 2022 - December 31, 2022
Master’s in Microbial Biotechnology at Mustapha Stambouli University
January 1, 2023 - December 31, 2023
AI Prompting Techniques Specialization at Coursera (Issued by Google)
October 1, 2025 - October 1, 2025
Graphic Design Specialization at Udemy
January 1, 2021 - December 31, 2022
Mastering Adobe Illustrator at LinkedIn Learning
January 1, 2022 - December 31, 2022
Logo Design Fundamentals at LinkedIn Learning
January 1, 2022 - December 31, 2022
Master’s in Microbial Biotechnology at Mustapha Stambouli University
January 1, 2023 - December 31, 2023
AI Prompting Techniques Specialization at Coursera (Issued by Google)
October 1, 2025 - October 1, 2025
Graphic Design MasterClass at Udemy
January 1, 2021 - December 31, 2021
Graphic Design Specialization at CalArts (Coursera)
January 1, 2023 - December 31, 2027
The Science of Logo Design at LinkedIn Learning
January 1, 2022 - December 31, 2022

Qualifications

Graphic Design Specialization (Udemy)
January 1, 2021 - December 31, 2022
Mastering Adobe Illustrator (LinkedIn Learning)
January 1, 2022 - December 31, 2022
Logo Design Fundamentals (LinkedIn Learning)
January 1, 2022 - December 31, 2022
AI Prompting Techniques Specialization (Coursera, by Google)
October 1, 2025 - October 1, 2025
Graphic Design Specialization
January 1, 2021 - December 31, 2022
Mastering Adobe Illustrator
January 1, 2022 - December 31, 2022
Logo Design Fundamentals
January 1, 2022 - December 31, 2022
AI Prompting Techniques Specialization
October 1, 2025 - October 1, 2025
Prompt Engineering
January 1, 2022 - December 31, 2022

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet, Other