Zaporojan Nicu

I’m a UI/UX and brand designer who found a strong voice at the intersection of usability and identity. With 13+ years in creative roles, I build systems, craft identities, and translate strategy into digital experiences that feel as good as they look—always paying attention to the small details that make products click.

I’ve led creative and design direction across multiple teams and projects, working with 150+ clients over the years. Lately, I’ve also been exploring how AI can expand both creativity and usability, helping me push new boundaries while keeping the experience grounded, clear, and user-focused.