Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m Zara Arez, a Toronto-based student pursuing a BA/BS in Economics and Work and Organizations at the University of Toronto, with certificates in Business Fundamentals and Sustainability. I love turning data into actionable insights and crafting engaging content that helps brands connect with people. I’m always excited to learn, collaborate, and contribute to teams that value storytelling, strategy, and impact. My experience spans internships in Dubai and Canada, with hands-on work in campaign analysis, market research, and social media management. I’m eager to contribute to roles where I can blend analytical thinking with creative execution to drive meaningful outcomes.…Hi there! I’m Zara Arez, a Toronto-based student pursuing a BA/BS in Economics and Work and Organizations at the University of Toronto, with certificates in Business Fundamentals and Sustainability. I love turning data into actionable insights and crafting engaging content that helps brands connect with people. I’m always excited to learn, collaborate, and contribute to teams that value storytelling, strategy, and impact. My experience spans internships in Dubai and Canada, with hands-on work in campaign analysis, market research, and social media management. I’m eager to contribute to roles where I can blend analytical thinking with creative execution to drive meaningful outcomes.

Zara Arez

Writer, Content Creator, Content Designer, +5





Hi there! I’m Zara Arez, a Toronto-based student pursuing a BA/BS in Economics and Work and Organizations at the University of Toronto, with certificates in Business Fundamentals and Sustainability. I love turning data into actionable insights and crafting engaging content that helps brands connect with people. I’m always excited to learn, collaborate, and contribute to teams that value storytelling, strategy, and impact. My experience spans internships in Dubai and Canada, with hands-on work in campaign analysis, market research, and social media management. I’m eager to contribute to roles where I can blend analytical thinking with creative execution to drive meaningful outcomes.…Hi there! I’m Zara Arez, a Toronto-based student pursuing a BA/BS in Economics and Work and Organizations at the University of Toronto, with certificates in Business Fundamentals and Sustainability. I love turning data into actionable insights and crafting engaging content that helps brands connect with people. I’m always excited to learn, collaborate, and contribute to teams that value storytelling, strategy, and impact. My experience spans internships in Dubai and Canada, with hands-on work in campaign analysis, market research, and social media management. I’m eager to contribute to roles where I can blend analytical thinking with creative execution to drive meaningful outcomes.

Available to hire

Hi there! I’m Zara Arez, a Toronto-based student pursuing a BA/BS in Economics and Work and Organizations at the University of Toronto, with certificates in Business Fundamentals and Sustainability. I love turning data into actionable insights and crafting engaging content that helps brands connect with people. I’m always excited to learn, collaborate, and contribute to teams that value storytelling, strategy, and impact.

My experience spans internships in Dubai and Canada, with hands-on work in campaign analysis, market research, and social media management. I’m eager to contribute to roles where I can blend analytical thinking with creative execution to drive meaningful outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Beginner

French

Beginner

Work Experience

Summer Media and Analyst Intern at Initiative – IPG Media Brands

July 1, 2025 - September 1, 2025

Supported campaign development by generating creative and strategic ideas, conducted comprehensive market research on consumer behaviour and industry trends, and analyzed campaign performance using Statex software to identify KPIs and optimize initiatives. Streamlined reporting by organizing large datasets in Excel and synthesizing quantitative insights to inform strategic recommendations.

Summer Marketing and Analyst Intern at FP7 McCann – McCann World Group – MCN Holding

May 1, 2015 - July 1, 2015

Collaborated with Mastercard account manager to gain exposure to brand strategy and marketing operations. Conducted market research, analyzed consumer trends, assisted in project management and data analysis, and observed strategy meetings, client briefings, and content creation sessions to inform marketing campaigns.

Social Media Manager at Bliss Clothing Co.

September 1, 2021 - December 1, 2022

Managed social media campaigns to enhance brand visibility, produced and curated visual content, and provided strategic feedback on product designs and new collections. Conducted competitor analysis to benchmark performance and identify optimization opportunities.

Associate and Secretary at Helping Hands UofT (Club)

October 1, 2025 - Present

Secretary responsible for maintaining detailed meeting records, documenting action items, and supporting event strategy to strengthen community engagement and participation.

Co-Founder at Middle East Relief Society (High-School Club)

September 1, 2023 - September 1, 2024

Supported humanitarian aid initiatives by organizing events and donation drives, coordinated logistics for aid campaigns, and facilitated school meetings to streamline volunteer efforts.

Editor & Writer at Newsletter Team (High-School Club)

September 1, 2023 - September 1, 2024

Draft editor for the school newsletter, proofreading, fact-checking, and ensuring clarity and engagement across multiple articles; assisted content strategy to increase readership.