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5+ years in PR and influencer marketing across global beauty and lifestyle brands, leading 360 campaigns from end-to-end influencer strategy through paid/organic content, gifting, events and reporting. Skilled in managing always-on influencer relationships, paid talent selection/contracting, and culturally relevant storytelling to drive earned media value and brand visibility. Strong relationship-builder with experience partnering across UK and Southern Europe teams and agencies, using creator tracking platforms (Creator IQ, Traackr, Tribe) to grow high-performing rosters while improving low-performers. Detail- and data-driven, comfortable in fast-paced environments and accountable for budgets, post-campaign performance, and talent welfare and development.…5+ years in PR and influencer marketing across global beauty and lifestyle brands, leading 360 campaigns from end-to-end influencer strategy through paid/organic content, gifting, events and reporting. Skilled in managing always-on influencer relationships, paid talent selection/contracting, and culturally relevant storytelling to drive earned media value and brand visibility. Strong relationship-builder with experience partnering across UK and Southern Europe teams and agencies, using creator tracking platforms (Creator IQ, Traackr, Tribe) to grow high-performing rosters while improving low-performers. Detail- and data-driven, comfortable in fast-paced environments and accountable for budgets, post-campaign performance, and talent welfare and development.

Zarina Sarkar-Patel

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5+ years in PR and influencer marketing across global beauty and lifestyle brands, leading 360 campaigns from end-to-end influencer strategy through paid/organic content, gifting, events and reporting. Skilled in managing always-on influencer relationships, paid talent selection/contracting, and culturally relevant storytelling to drive earned media value and brand visibility. Strong relationship-builder with experience partnering across UK and Southern Europe teams and agencies, using creator tracking platforms (Creator IQ, Traackr, Tribe) to grow high-performing rosters while improving low-performers. Detail- and data-driven, comfortable in fast-paced environments and accountable for budgets, post-campaign performance, and talent welfare and development.…5+ years in PR and influencer marketing across global beauty and lifestyle brands, leading 360 campaigns from end-to-end influencer strategy through paid/organic content, gifting, events and reporting. Skilled in managing always-on influencer relationships, paid talent selection/contracting, and culturally relevant storytelling to drive earned media value and brand visibility. Strong relationship-builder with experience partnering across UK and Southern Europe teams and agencies, using creator tracking platforms (Creator IQ, Traackr, Tribe) to grow high-performing rosters while improving low-performers. Detail- and data-driven, comfortable in fast-paced environments and accountable for budgets, post-campaign performance, and talent welfare and development.

Available to hire

5+ years in PR and influencer marketing across global beauty and lifestyle brands, leading 360 campaigns from end-to-end influencer strategy through paid/organic content, gifting, events and reporting. Skilled in managing always-on influencer relationships, paid talent selection/contracting, and culturally relevant storytelling to drive earned media value and brand visibility.

Strong relationship-builder with experience partnering across UK and Southern Europe teams and agencies, using creator tracking platforms (Creator IQ, Traackr, Tribe) to grow high-performing rosters while improving low-performers. Detail- and data-driven, comfortable in fast-paced environments and accountable for budgets, post-campaign performance, and talent welfare and development.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Freelance Influencer Marketing Manager (+44) 7507477144

July 1, 2026 - Present

Provides influencer marketing leadership including influencer/talent relationship management, retailer and new-launch paid/organic content strategy, and end-to-end paid activations (talent selection, fee negotiation, contracting, briefing, content approvals). Leads influencer and talent eventing for the brand and manages reporting for paid campaigns and events.

Huda Beauty Assistant PR & Influencer Marketing Manager (UK & EU) at Huda Beauty

January 1, 2026 - July 1, 2026

Leads paid and organic influencer strategy for UK & EU, including influencer/talent selection, fee negotiation, contracting, content briefs, edits/approvals and post-campaign reporting. Owns influencer and VIP relationships across the region, using Creator IQ to monitor top creators and develop low-performing talent. Manages always-on eventing (e.g., intimate launches) and personalised gifting for key life moments. Builds press pitching angles in partnership with UK & EU teams, ensuring agencies maintain strong press relationships via gifting and lunches. Supports NPD event planning across UK & Southern Europe, hosting brand events to maintain talent relationships; includes press/social performance results for multiple hero launches and EU/UK trips. Manages and supports an Influencer Assistant through weekly 1:1s, wellbeing oversight, KPI support and development.

Fenty Beauty, Skin, Fragrance & Hair Associate PR & Influencer Manager at Fenty Beauty

August 1, 2024 - December 1, 2025

Led PR and influencer marketing for beauty, skincare, fragrance and hair campaigns. Managed retailer paid media (talent selection, contracting, briefing, approvals and post-campaign reporting) with partners including Boots UK, Harvey Nichols, Selfridges, Brown Thomas (Ireland) and Cult Beauty. Supported end-to-end always-on and hero influencer content strategies with cross-functional alignment to brand marketing plans. Owned most brand events and supported senior managers on hero launches, handling event creativity, approvals, talent attendance and budget tracking. Produced and supported multi-influencer trips and launches (e.g., Soft Lit Foundation global trip; Selfridges launch with Rihanna personal appearance; Fentyverse Ibiza; We’re Even stay; Fenty Skin Aire Spa). Managed PR coordinator and UK agency daily tasks and press strategy.

Fenty Beauty, Skin & Fragrance PR & Influencer Coordinator at Fenty Beauty

January 1, 2023 - August 1, 2024

Supported influencer strategy, paid campaigns and gifting. Led seeding and gifting lists for launches and always-on activity, including personalised initiatives and market-aligned branded box set-ups with Global for UK gifting. Maintained relationships with low-to-mid tier creators, supported top-tier relationships, and tracked creator social activity; built relationship touchpoints through lunches and personalised gifts. Managed PR Coordinator day-to-day activities, wellbeing and growth. Led PR team payments with purchase order raising and finance coordination, supporting monthly invoicing and budget tracking via yearly trackers.

Charlotte Tilbury Global PR & Influencer Intern at Charlotte Tilbury

July 1, 2021 - October 1, 2021

Coordinated holiday stocking production, working with copy, design, marketing, digital and global regions to ensure high-quality seasonal packaging. Briefed copy and design for upcoming product mailers using Trello. Supported social media teams with TikTok mockups and early brainstorm input. Sent weekly reports to local regions and leadership on VIT scores, engagement rates and online/print media using Treackr and Cision. Liaised on monthly expenses and budgets between global and local PR teams using Excel and Concur. Minuted meetings, tracked weekly actions, and supported operational tasks including ordering product and coordinating local couriers for stock delivery domestically and internationally.

Fenty Beauty, Skin & Fragrance PR & Influencer Intern at Fenty Beauty

January 1, 2021 - January 1, 2023

Supported PR/influencer operations including raising purchase orders using AX, ordering product for launches, office stock and send-outs, and coordinating with the press agency for call-ins and send-outs. Managed influencer/press admin tasks including general coordination and operational support for campaign gifting and comms.