Hi, I’m Zarul. I’m a results-driven copywriter and marketing professional with 3+ years of experience in creating high-converting content for digital platforms like Telegram, Meta, and YouTube. I excel in data analytics, campaign optimization for ROI, and leading content initiatives to support business growth, with a focus on crafting compelling brand narratives to boost engagement. I’ve designed and executed social media strategies, developed daily content calendars, and written conversion-focused copy for Facebook and Instagram campaigns. I thrive on turning insights into actionable plans that attract customers, increase store traffic, and boost profitability, while maintaining a consistent brand voice and visuals across channels.

Abdul Zarul Ikhram bin Abdul Rahim

Hi, I’m Zarul. I’m a results-driven copywriter and marketing professional with 3+ years of experience in creating high-converting content for digital platforms like Telegram, Meta, and YouTube. I excel in data analytics, campaign optimization for ROI, and leading content initiatives to support business growth, with a focus on crafting compelling brand narratives to boost engagement. I’ve designed and executed social media strategies, developed daily content calendars, and written conversion-focused copy for Facebook and Instagram campaigns. I thrive on turning insights into actionable plans that attract customers, increase store traffic, and boost profitability, while maintaining a consistent brand voice and visuals across channels.

Available to hire

Hi, I’m Zarul. I’m a results-driven copywriter and marketing professional with 3+ years of experience in creating high-converting content for digital platforms like Telegram, Meta, and YouTube. I excel in data analytics, campaign optimization for ROI, and leading content initiatives to support business growth, with a focus on crafting compelling brand narratives to boost engagement.

I’ve designed and executed social media strategies, developed daily content calendars, and written conversion-focused copy for Facebook and Instagram campaigns. I thrive on turning insights into actionable plans that attract customers, increase store traffic, and boost profitability, while maintaining a consistent brand voice and visuals across channels.

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Work Experience

Marketing Manager at Champions Legacy PLT
January 1, 2022 - August 1, 2022
Led a marketing team to develop data-driven social media strategies; analyzed campaigns to optimize content and ad copy; managed budgets; ensured consistent brand voice and visual identity; crafted and executed daily Telegram content strategy to boost subscriber engagement and meet business goals; wrote compelling, conversion-focused copy for Facebook and Instagram campaigns; monitored content performance metrics to refine strategies.
Copywriter at Champions Legacy PLT
January 1, 2020 - September 1, 2021
Result-driven copywriter and marketing professional with 2+ years of experience in creating high-converting content for digital platforms like Telegram, Meta, and YouTube. Proficient in data analytics, optimizing campaigns for ROI, and leading content initiatives for business growth, with a focus on crafting compelling brand narratives to boost engagement.
Assistant Store Manager at Armazas Jaya Enterprise Sdn. Bhd.
May 1, 2018 - April 1, 2019
Delivered excellent customer service, created strategies to attract new customers, expanded store traffic, and enhanced profitability; developed and arranged promotional materials and in-store displays; supervised operational standards.
Assistant Store Manager at The Store (Semenyih Sentra) Sdn. Bhd.
May 1, 2017 - May 1, 2018
Delivered excellent service to ensure high levels of customer satisfaction.

Education

Add your educational history here.

Qualifications

Bachelor of Science (Industrial Chemistry)
January 11, 2030 - December 21, 2025
Malaysian Certificate of Education (SPM)
January 11, 2030 - December 21, 2025
Bachelor of Science (Industrial Chemistry)
January 11, 2030 - December 21, 2025
Malaysian Certificate of Education (SPM)
January 11, 2030 - December 21, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail