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Hi, I'm Ayub Zauji Bahij, a results-driven paid ads specialist with over 5 years of experience managing Google, Meta (Facebook), and TikTok campaigns. I focus on generating high-quality leads and turning them into customers through careful funnel analysis and optimization across upper and lower funnel stages. I’ve successfully led campaigns across industries like Properties, Hospitality, E-commerce, and Automotive, including regional efforts for Japan and Indonesia. I collaborate with marketing, product, and executive teams to ensure consistent messaging and KPI-driven outcomes, such as a 70% increase in lead generation, a 66% CAC reduction, and notable website and social growth.…Hi, I'm Ayub Zauji Bahij, a results-driven paid ads specialist with over 5 years of experience managing Google, Meta (Facebook), and TikTok campaigns. I focus on generating high-quality leads and turning them into customers through careful funnel analysis and optimization across upper and lower funnel stages. I’ve successfully led campaigns across industries like Properties, Hospitality, E-commerce, and Automotive, including regional efforts for Japan and Indonesia. I collaborate with marketing, product, and executive teams to ensure consistent messaging and KPI-driven outcomes, such as a 70% increase in lead generation, a 66% CAC reduction, and notable website and social growth.

Ayub Zauji Bahij

Social Media Manager, Performance Marketer, Growth Marketer, +2

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Hi, I'm Ayub Zauji Bahij, a results-driven paid ads specialist with over 5 years of experience managing Google, Meta (Facebook), and TikTok campaigns. I focus on generating high-quality leads and turning them into customers through careful funnel analysis and optimization across upper and lower funnel stages. I’ve successfully led campaigns across industries like Properties, Hospitality, E-commerce, and Automotive, including regional efforts for Japan and Indonesia. I collaborate with marketing, product, and executive teams to ensure consistent messaging and KPI-driven outcomes, such as a 70% increase in lead generation, a 66% CAC reduction, and notable website and social growth.…Hi, I'm Ayub Zauji Bahij, a results-driven paid ads specialist with over 5 years of experience managing Google, Meta (Facebook), and TikTok campaigns. I focus on generating high-quality leads and turning them into customers through careful funnel analysis and optimization across upper and lower funnel stages. I’ve successfully led campaigns across industries like Properties, Hospitality, E-commerce, and Automotive, including regional efforts for Japan and Indonesia. I collaborate with marketing, product, and executive teams to ensure consistent messaging and KPI-driven outcomes, such as a 70% increase in lead generation, a 66% CAC reduction, and notable website and social growth.

Available to hire

Hi, I’m Ayub Zauji Bahij, a results-driven paid ads specialist with over 5 years of experience managing Google, Meta (Facebook), and TikTok campaigns. I focus on generating high-quality leads and turning them into customers through careful funnel analysis and optimization across upper and lower funnel stages.

I’ve successfully led campaigns across industries like Properties, Hospitality, E-commerce, and Automotive, including regional efforts for Japan and Indonesia. I collaborate with marketing, product, and executive teams to ensure consistent messaging and KPI-driven outcomes, such as a 70% increase in lead generation, a 66% CAC reduction, and notable website and social growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Regional Performance Marketing at Cove

April 1, 2021 - Present

Led regional paid acquisition across Indonesia, Japan, and Korea using Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and Yahoo Ads. Increased lead generation by 70% while reducing Customer Acquisition Cost (CAC) by 66% within three months through campaign restructuring and continuous experimentation. Increased website traffic by 60% and supported 15–30% monthly social media growth through integrated marketing initiatives. Managed campaign strategy, budget planning, reporting, and cross-functional collaboration with Marketing, SEO, Product, and Sales teams to improve business performance. teams to improve conversion tracking and customer journey. 10%** through collaboration with Product and Marketing teams.

Performance Marketing at CAROLINE.ID

January 1, 2020 - April 1, 2021

Managed end-to-end performance marketing campaigns across Google Ads and Meta Ads to drive qualified leads for used car sales. Increased lead generation by 143% within three months while improving budget allocation efficiency by 30%. Reduced website bounce rate by 29% through landing page and funnel optimization. Improved campaign efficiency through data-driven optimization, lowering advertising cost per result and increasing overall conversion performance. Collaborated with Product and Marketing teams to improve customer journey, tracking, and conversion rates. providing strategic direction for digital campaigns.

Digital Marketing Specialist at Otomoto

January 1, 2019 - January 1, 2020

Led digital marketing campaigns across social media, paid media, and partnership initiatives to support customer acquisition. Provided strategic direction for content, Facebook Business Manager, partnership programs, and product optimization. Collaborated with Marketing, Product, and executive teams to align digital initiatives with business objectives. Increased Facebook followers by 117%, Instagram followers by 243%, app lead generation by 113%, and website traffic by 86%. Improved lead funnel performance by reducing conversion drop-off by 10%.

Senior Digital Graphic Designer at HappyFresh

November 1, 2017 - January 1, 2019

Designed digital marketing assets for nationwide campaigns across multiple online channels. Worked closely with Marketing teams to develop creative materials that supported brand awareness and customer acquisition. Produced campaign creatives for social media, digital advertising, CRM, and promotional initiatives while maintaining brand consistency. Collaborated with cross-functional teams to deliver creative assets on schedule and support marketing campaign execution.