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I am a results-driven BBA student at IIUI, specializing in Digital Marketing, Social Media Management, and Brand Communication. I excel at shaping content strategies, engaging audiences, and making data-driven decisions to boost brand visibility across digital platforms. I bring hands-on leadership from student organizations and cross-functional collaboration to manage digital communication workflows, coordinate team projects, and deliver marketing objectives on time. I am passionate about building vibrant online communities, strengthening brand identity, and driving measurable growth through innovative social media approaches.…I am a results-driven BBA student at IIUI, specializing in Digital Marketing, Social Media Management, and Brand Communication. I excel at shaping content strategies, engaging audiences, and making data-driven decisions to boost brand visibility across digital platforms. I bring hands-on leadership from student organizations and cross-functional collaboration to manage digital communication workflows, coordinate team projects, and deliver marketing objectives on time. I am passionate about building vibrant online communities, strengthening brand identity, and driving measurable growth through innovative social media approaches.

Zain Ul Abiden

Social Media Manager, Content Strategist, Digital Marketer, +4

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I am a results-driven BBA student at IIUI, specializing in Digital Marketing, Social Media Management, and Brand Communication. I excel at shaping content strategies, engaging audiences, and making data-driven decisions to boost brand visibility across digital platforms. I bring hands-on leadership from student organizations and cross-functional collaboration to manage digital communication workflows, coordinate team projects, and deliver marketing objectives on time. I am passionate about building vibrant online communities, strengthening brand identity, and driving measurable growth through innovative social media approaches.…I am a results-driven BBA student at IIUI, specializing in Digital Marketing, Social Media Management, and Brand Communication. I excel at shaping content strategies, engaging audiences, and making data-driven decisions to boost brand visibility across digital platforms. I bring hands-on leadership from student organizations and cross-functional collaboration to manage digital communication workflows, coordinate team projects, and deliver marketing objectives on time. I am passionate about building vibrant online communities, strengthening brand identity, and driving measurable growth through innovative social media approaches.

Available to hire

I am a results-driven BBA student at IIUI, specializing in Digital Marketing, Social Media Management, and Brand Communication. I excel at shaping content strategies, engaging audiences, and making data-driven decisions to boost brand visibility across digital platforms.

I bring hands-on leadership from student organizations and cross-functional collaboration to manage digital communication workflows, coordinate team projects, and deliver marketing objectives on time. I am passionate about building vibrant online communities, strengthening brand identity, and driving measurable growth through innovative social media approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Urdu

Intermediate

Panjabi, Punjabi

Fluent

Kashmiri

Fluent

Work Experience

Assistant Incharge Social Media at IJT

October 1, 2024 - Present

Managed digital communication workflows across IJT’s platforms, supporting Pakistan’s largest student organization in narrative building, campaign execution, and student outreach. Developed content strategies for educational, ideological, and campus-based campaigns, leading to consistent growth in engagement, post reach, and follower interactions. Designed and executed targeted posting schedules, analyzed platform insights, and optimized content formats (graphics, reels, carousels) to boost visibility and student participation. Coordinated with content, design, and campus units to ensure brand consistency, timely updates, and unified messaging across social media ecosystems.

Social Media Marketer at Middleman Marketing

July 1, 2022 - September 1, 2024

Assisted in digital marketing campaigns for real estate clients by crafting engaging social media content and listings. Managed platform uploads, property presentations, and inquiry responses to increase lead conversions. Analyzed social media engagement metrics to refine posting schedules, formats, and audience targeting. Collaborated with marketing and sales teams to align digital messaging with real estate branding and client requirements.

Website & Social Media Manager at Hamqadam Magazine

February 1, 2024 - Present

Manage the magazine’s website and social media presence, overseeing content uploads, platform updates, and audience engagement. Coordinate with writers and designers to ensure timely publication and consistent branding across digital channels. Serve on the editorial board, contributing to content planning, topic selection, and quality review for student-focused articles. Support the magazine’s mission of student development by highlighting themes such as career growth, personal development, and social awareness.

Social Media Coordinator at Alkhidmat Foundation

January 1, 2023 - February 1, 2024

Part of the social media team for Pakistan’s largest welfare organization, supporting digital communication, campaign execution, and online visibility initiatives. Assist in planning and publishing content for awareness drives, fundraising campaigns, and community welfare programs across major social platforms. Coordinate with design, media, and field teams to obtain authentic visuals, stories, and updates, ensuring timely and accurate digital coverage. Support lead initiatives by contributing to content strategy, audience engagement, and analytics-based improvements for campaign performance.

Web site & Social Media Manager at Hamqadam Magazine

February 1, 2024 - Present

Managed the magazine’s website and social media presence, overseeing content uploads, platform updates, and audience engagement. Coordinated with writers and designers to ensure timely publication and consistent branding across digital channels. Served on the editorial board, contributing to content planning, topic selection, and quality review for student-focused articles. Supported the magazine’s mission by highlighting themes such as career growth, personal development, and social awareness.

Education

Bachelor of Business Administration (BBA) at International Islamic University Islamabad (IIUI)

January 11, 2030 - January 1, 2024

ICS (FBISE) at KIPS COLLEGE, Wah Cantt

January 1, 2022 - January 1, 2024

Matriculation Science at Margalla Grammar School

January 1, 2020 - January 1, 2022

Bachelor of Business Administration (BBA) at International Islamic University Islamabad (IIUI)

January 11, 2030 - January 1, 2024

ICS (FBISE) at KIPS COLLEGE, Wah Cantt

January 1, 2022 - January 1, 2024

Matriculation Science at Margalla Grammar School

January 1, 2020 - January 1, 2022

BBA at International Islamic University Islamabad (IIUI)

January 11, 2030 - January 1, 2024