Available to hire
• I am a creative, talented and multi-lingual senior content/editorial manager and social media content lead (Arabic, English and French) with +20 years of experience in content management and strategy, as well as adaptation of content from a source language to a target language for different industries: Culture and Tourism, Museums, Digital Marketing/Media & PR, Information Technology, Cybersecurity, Telecom, Banking & Financial Services, Public Sector, Oil & Gas across multiple geographies within the GCC and in the Middle East, North Africa, Europe and USA. Strong knowledge of social media trends, tools, and platform algorithms.
• Strong knowledge of international newsgathering and feature production practices, including editorial standards and compliance requirements.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Fluent
Italian
Intermediate
Spanish; Castilian
Intermediate
Work Experience
Content Director at CFI Financial Group – Dubai
November 1, 2025 - PresentLed bilingual marketing and content strategy across GCC markets. Developed integrated campaigns across paid, owned, and earned channels, and managed websites, landing pages, social media, CRM, PR, webinars, and executive communications. Produced trading, fintech, investment, and macroeconomic content. Collaborated with performance marketing, CRM, product, compliance, and senior leadership, supporting campaign optimization via analytics and reporting.
Content Director at CFI Financial Group
November 1, 2025 - PresentLead and develop the communications team; proofread and sign off English and Arabic content for external channels; supervise branding, reputation management, and public image; lead content ideation and digital/social media campaigns; coordinate SEO/GEO content strategies and mentor copywriters.
Senior Executive Internal Communications (Lead Bilingual Editor) at Department of Culture and Tourism – Abu Dhabi
January 1, 2023 - October 31, 2025Oversaw editorial planning and content creation (English & Arabic); reviewed and approved copy across channels; defined content strategy for internal communications; improved quality and consistency of English/Arabic content.
Bilingual Senior Social Media Writer (English & Arabic) at Media.Monks Dubai Office
July 1, 2021 - August 31, 2022Proofread and signed off English & Arabic creative visuals; created monthly editorial calendars; collaborated with social media and creative teams to ensure brand alignment; edited posts for campaigns, media engagements, and press needs.
Freelance Script Writer / Bilingual Translator at MBC Studios
May 1, 2020 - November 1, 2023Trans-created and adapted film scripts and TV series between English and Arabic; provided bilingual script-writing services for on-brand localization.
Lead Arabic / English Content Writer – TAMM Project (Abu Dhabi Digital Authority) at IBM Middle East Abu Dhabi
January 1, 2020 - June 1, 2021Managed government communications and developed digital content strategies. Produced multilingual public-facing communications and supported digital transformation initiatives. Produced and maintained Arabic and English content for the TAMM portal, supported authoring/editing/publishing workflows, and ensured consistency with government services portfolio products. Enhanced user journey and monitored content performance.
Lead Arabic / English Content Writer – TAMM Project at IBM Middle East Abu Dhabi
January 1, 2020 - June 1, 2021Managed Arabic and English copywriters; defined content strategy for TAMM portal; enhanced user experience and customer journey; authored and edited content for digital platforms and scenarios; tracked content performance; ensured consistency with government services portfolio.
Internal Corporate Comms PR Senior Specialist at Dubai Financial Services Authority
November 1, 2017 - December 1, 2019Supported corporate communications for internal and external executive communications. Reviewed, edited, and produced media content and press releases in Arabic and English, including “DFSA in Action Magazine” (2019). Proofread and signed off official English and Arabic publications as requested by the COO and uploaded Arabic/English content to the DFSA intranet.
Senior Bilingual Editor at Dubai Financial Services Authority
November 1, 2017 - December 31, 2019Wrote legal documents, newsletters, website banners, social media captions, and official letters in both Arabic and English; supported COO and other stakeholders; ensured bilingual communications accuracy and confidentiality.
Executive & Business Support Officer at Accenture ME Abu Dhabi
June 21, 2012 - October 1, 2017Handled client servicing and communication campaigns, including Accenture Ramadan Campaign for banks in MENA. Assisted Financial Services and Consulting teams with client assignments, pitches, and critical tasks including market research, financial report writing, presentations, and meeting support. Managed corporate events and roadshows on behalf of Accenture Communications, Media & Technology (CMT) & Digital Practices.
Executive & Business Support Officer at Accenture ME
June 21, 2012 - October 1, 2017Prepared proposals, client briefing documents, and presentations; produced grammatically correct bilingual documents; performed research for legal, technical and business contexts.
Business Development Support/Corporate Events Planner at SAP MENA LLC
May 11, 2011 - June 12, 2012Organized external events/workshops and high-level pitches; created tracking systems and reports; managed partner and customer engagements for SAP initiatives.
Technology Services Director Assistant at HP ME FZ-LLC
July 1, 2009 - April 30, 2011Managed HP ME Sales University Program; organized training schedules and materials; coordinated training events and engagement activities.
Technical Support Specialist / Pre-sales Consultant at SAS Institute Inc.
June 1, 2004 - July 1, 2007Arranged monthly meetings with Dubai Healthcare Authority decision-makers and executives to ensure project completion, attended meetings, and prepared slides demonstrating SAS project cycles. Managed event training for SAS technical courses, including SAS software setup on trainees’ machines and coordination with UK and German offices to apply best practices in training strategies.
Technical Support Specialist/Pre-sales Consultant at SAS Institute Inc.
June 1, 2004 - July 1, 2007Wrote, consolidated, and edited technical proposals; collaborated with global communications teams; supported marketing material distribution in the Middle East.
Education
B.A. in English Language and Literature at Cairo University, Faculty of Arts
January 11, 2030 - May 1, 2000Business Writing Program at Berkeley Institute – University of California
May 1, 2019 - May 1, 2019Fundamentals of Professional Translation & Practices (Arabic to English) at New York University
April 1, 2019 - April 1, 2019Web Application Development at IBM Training Centre, Cairo
April 1, 2002 - June 25, 2026CIW Certified Web Master at IBM Training Centre
April 1, 2002 - June 25, 2026Web Application Development at IBM Training Centre, Cairo
April 1, 2002 - June 25, 2026Effective Business Writing at Berkeley Institute – University of California
May 1, 2019 - May 1, 2019The Writing Process at Berkeley Institute – University of California
May 1, 2019 - May 1, 2019Writing for Social Media at Berkeley Institute – University of California
May 1, 2019 - May 1, 2019B.A. at Faculty of Arts, Cairo University (Department of English Language and Literature)
January 1, 2000 - January 1, 2000Business Writing Program at Berkeley Institute – University of California USA
January 1, 2019 - May 1, 2019Effective Business Writing; The Writing Process; Writing for Social Media; Fundamentals of Professional Translation & Practices (Arabic to English) at New York University USA / IBM Training Centre, Cairo (as applicable per resume)
April 1, 2019 - April 1, 2019Web Application Development and CIW Certified Web Master at IBM Training Centre, Cairo – Egypt
April 1, 2002 - April 1, 2002Qualifications
CIW Certified Web Master
April 1, 2002 - June 25, 2026Fundamentals of Professional Translation & Practices (Arabic to English)
April 1, 2019 - June 25, 2026Effective Business Writing; The Writing Process; Writing for social media
January 1, 2019 - January 1, 2019Fundamentals of Professional Translation & Practices (Arabic to English)
April 1, 2019 - April 1, 2019CIW Certified Web Master
April 1, 2002 - April 1, 2002Industry Experience
Media & Entertainment, Financial Services, Professional Services, Software & Internet, Telecommunications, Energy & Utilities, Government, Travel & Hospitality, Non-Profit Organization, Education
One of my strongest content achievements at CFI Financial Group was leading content development and bilingual storytelling for market-moving campaigns on oil price movements, US CPI releases, and Federal Reserve meetings—three of the most important events for traders and investors.
My role included developing the campaign narrative, writing and localising content in Arabic and English, creating social media copy and video scripts, aligning messaging with market developments, and working closely with design and marketing teams to deliver content across Instagram and digital channels.
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