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I am a strategic UX/UI designer and product innovator who crafts comprehensive design systems for digital platforms. I blend data-driven insights with entrepreneurial thinking to create impactful solutions, and my economics background helps me align user needs with business goals while leveraging AI-enhanced workflows. Currently, I’m the founder of Hisab, a freelancer protection platform, and I operate as a Designer & UX Researcher with a track record of delivering MVPs, design systems, and cross-functional collaboration. I’m focused on user research, product strategy, and building scalable, AI-enabled workflows that drive real-world outcomes for users and businesses.…I am a strategic UX/UI designer and product innovator who crafts comprehensive design systems for digital platforms. I blend data-driven insights with entrepreneurial thinking to create impactful solutions, and my economics background helps me align user needs with business goals while leveraging AI-enhanced workflows. Currently, I’m the founder of Hisab, a freelancer protection platform, and I operate as a Designer & UX Researcher with a track record of delivering MVPs, design systems, and cross-functional collaboration. I’m focused on user research, product strategy, and building scalable, AI-enabled workflows that drive real-world outcomes for users and businesses.

Zeamanuel Ayalew

UX Designer, UI Designer, Product Designer, +2

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I am a strategic UX/UI designer and product innovator who crafts comprehensive design systems for digital platforms. I blend data-driven insights with entrepreneurial thinking to create impactful solutions, and my economics background helps me align user needs with business goals while leveraging AI-enhanced workflows. Currently, I’m the founder of Hisab, a freelancer protection platform, and I operate as a Designer & UX Researcher with a track record of delivering MVPs, design systems, and cross-functional collaboration. I’m focused on user research, product strategy, and building scalable, AI-enabled workflows that drive real-world outcomes for users and businesses.…I am a strategic UX/UI designer and product innovator who crafts comprehensive design systems for digital platforms. I blend data-driven insights with entrepreneurial thinking to create impactful solutions, and my economics background helps me align user needs with business goals while leveraging AI-enhanced workflows. Currently, I’m the founder of Hisab, a freelancer protection platform, and I operate as a Designer & UX Researcher with a track record of delivering MVPs, design systems, and cross-functional collaboration. I’m focused on user research, product strategy, and building scalable, AI-enabled workflows that drive real-world outcomes for users and businesses.

Available to hire

I am a strategic UX/UI designer and product innovator who crafts comprehensive design systems for digital platforms. I blend data-driven insights with entrepreneurial thinking to create impactful solutions, and my economics background helps me align user needs with business goals while leveraging AI-enhanced workflows.

Currently, I’m the founder of Hisab, a freelancer protection platform, and I operate as a Designer & UX Researcher with a track record of delivering MVPs, design systems, and cross-functional collaboration. I’m focused on user research, product strategy, and building scalable, AI-enabled workflows that drive real-world outcomes for users and businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Amharic

Fluent

Work Experience

Founder, Designer & UX Researcher at Hisab - Freelancer Protection Platform

January 1, 2024 - Present

Founder and strategic designer leading user research across a 5-stage customer journey; developed MVP with React, Firebase, and Tailwind CSS for project tracking, client management, and quote generation; researched escrow licensing with the National Bank of Ethiopia; planning integration with Ethiopian payment systems (Chapa, Tele Birr); building public documentation through a Build in Public LinkedIn series.

UX / UI Designer & Full-Stack Developer at Rahela Fashion Brand, Addis Ababa (Contract)

January 1, 2026 - Present

Leading design and development for an e-commerce platform serving the Ethiopian fashion market; designing the complete e-commerce experience (shop, cart, checkout); developing front-end and back-end functionality; creating a brand-aligned UI for fashion retail.

Product Designer at OMOC - Social Commerce Platform (Contract)

October 1, 2024 - January 1, 2026

Led design for a social commerce platform combining e-commerce with social features; developed a comprehensive design system and component library; created developer handoff processes and design QA standards; designed social commerce functionality and user engagement features; implemented responsive design across platforms.

UX / UI Designer at DH Communication Platform, Addis Ababa (Contract)

January 1, 2024 - Present

Redesigned core features including messaging, calls, group management, and a task system; implemented dark mode and customization features; built a design system for cross-platform consistency; developed interactive prototypes and design documentation.

UX / UI Designer at Ideas Lab - Educational iOS Learning App

January 1, 2024 - Present

Designed a gamified learning application following iOS Human Interface Guidelines; mapped end-to-end user flows and onboarding; produced high-fidelity mockups and interactive prototypes; conducted user research and journey mapping; implemented gamification elements for educational engagement.

Graphic Designer at Effoi Pizza and Restaurant, Addis Ababa

January 1, 2022 - January 1, 2023

Developed brand identity and marketing materials for a local restaurant chain; created brand identity system and visual guidelines; designed marketing materials for print and digital platforms; managed social media presence and promotional content.

Education

Bachelor of Arts in Economics at Addis Ababa University

January 1, 2019 - January 1, 2022

Digital Product School From Zero to Hero - Digital Product Development From Scratch (12-week intensive program) at Technical University of Munich (TUM) & UnternehmerTUM

January 1, 2024 - March 15, 2026