EQQU — Luxury Jewellery in Motion

CGI films and product imagery for EQQU, a luxury jewellery brand.

I created the CGI and animation for this project, shaping light, reflections and camera movement to bring its gold cuff to life. The visual approach balances sculptural product portraits with close studies of the materials and technology beneath the surface.

The full case study, linked below, brings together the final campaign films, original visual development and short motion studies, through a consistent language of warm gold, deep shadow and precise detail. The portrait film is presented as a complete looping animation in a bespoke gold mobile frame.

CGI & animation: Milad Fooladshekan / ZEBFO.

Presentation extensions: the ivory-stone and dark-platform scenes and five macro/camera studies are new AI-assisted concepts developed from my original CGI renders for this portfolio. Cover and selected development stills have additional AI-assisted colour finishing. These presentation extensions are separate from the original campaign deliverables. The architectural setting in “Form in balance” is AI-assisted, with my original bracelet render composited into it.