JP

Juni Pelzek

Available to hire

A design leader specializing in art direction and brand identity, I guide multidisciplinary teams to deliver cohesive, narrative-driven campaigns across branding, digital, print, editorial, packaging, and e-commerce.

About

A design leader specializing in art direction and brand identity, I guide multidisciplinary teams to deliver cohesive, narrative-driven campaigns across branding, digital, print, editorial, packaging, and e-commerce.

My approach blends storytelling with practical systems—designing flexible visual systems, directing photography and content, and evolving brands with consistency and restraint to create emotionally resonant experiences across customer touchpoints.

  • 11 years' experience
  • Joined June 2023

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Retail

Work experience

Art Director · Vital CityJan 2015 – Present · 11 yrs 11 mos

Led holistic brand design and identity, ensuring cohesion across digital, print, and editorial outputs; designed audience-responsive materials grounded in engagement insights and performance metrics; developed flexible visual systems for web, social, events, and email; built templates and asset libraries for cross-functional use; fostered inclusive storytelling through art direction, collaborating with photographers, illustrators, and data teams.

Education

Certificate - Architecture · Santa Monica College2030 – 2026
MFA - Writing · School of the Art Institute of Chicago2030 – 2026
BS - Design · University of Minnesota2030 – 2026

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