A design leader specializing in art direction and brand identity, I guide multidisciplinary teams to deliver cohesive, narrative-driven campaigns across branding, digital, print, editorial, packaging, and e-commerce. My approach blends storytelling with practical systems—designing flexible visual systems, directing photography and content, and evolving brands with consistency and restraint to create emotionally resonant experiences across customer touchpoints.

Juni Pelzek

A design leader specializing in art direction and brand identity, I guide multidisciplinary teams to deliver cohesive, narrative-driven campaigns across branding, digital, print, editorial, packaging, and e-commerce. My approach blends storytelling with practical systems—designing flexible visual systems, directing photography and content, and evolving brands with consistency and restraint to create emotionally resonant experiences across customer touchpoints.

Available to hire

A design leader specializing in art direction and brand identity, I guide multidisciplinary teams to deliver cohesive, narrative-driven campaigns across branding, digital, print, editorial, packaging, and e-commerce.

My approach blends storytelling with practical systems—designing flexible visual systems, directing photography and content, and evolving brands with consistency and restraint to create emotionally resonant experiences across customer touchpoints.

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Work Experience

Art Director at Vital City
January 1, 2015 - Present
Led holistic brand design and identity, ensuring cohesion across digital, print, and editorial outputs; designed audience-responsive materials grounded in engagement insights and performance metrics; developed flexible visual systems for web, social, events, and email; built templates and asset libraries for cross-functional use; fostered inclusive storytelling through art direction, collaborating with photographers, illustrators, and data teams.

Education

Certificate - Architecture at Santa Monica College
January 11, 2030 - June 16, 2026
MFA - Writing at School of the Art Institute of Chicago
January 11, 2030 - June 16, 2026
BS - Design at University of Minnesota
January 11, 2030 - June 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Retail