Zeljko Bulbic
I’m a data-driven Paid Social and Performance Marketing specialist with 6 years of experience scaling user acquisition and e-commerce revenue.
About
I’m a data-driven Paid Social and Performance Marketing specialist with 6 years of experience scaling user acquisition and e-commerce revenue. I manage full-funnel Meta and Google Ads campaigns, with large monthly ad budgets, focusing on improving ROAS, reducing CPA, and building sustainable growth through advanced targeting and creative testing.
In my recent roles, I’ve led end-to-end paid social execution across platforms like Meta and TikTok, served as the primary client contact, and used dashboards and deep performance analysis to guide strategy. I also collaborate closely with cross-functional teams to optimize landing pages, strengthen CRO, and refine audience and bidding approaches using metrics like ROAS, CPA, CTR, and conversion rate.
- 6 years' experience
- Joined September 2026
Industry experience
- Retail
- Consumer Goods
- Wholesale & Distribution
- Software & Internet
- Professional Services
Work experience· 4 roles
Manage full-funnel paid social campaigns across Meta and TikTok for an agency portfolio, supporting approximately $250,000 USD in monthly ad spend. Serve as the primary client contact and lead regular syncs to present custom performance dashboards, strategic insights, and growth roadmaps. Continuously test creative formats and analyze key metrics (ROAS, CPA, CTR) to improve ad pacing and alignment with profitability goals.
Scaled Meta Ads for aggressive e-commerce growth, generating £1.2M+ revenue for a single brand with an average ROAS of 6.00 and peak ROAS of 11.57. Managed full-funnel Google Ads campaigns (Search, Display, PMax), optimizing keyword strategy, bidding, and audience segmentation. Performed deep-dive performance analysis using GA4 and Ads Insights to refine retargeting and consistently reduce CPA. Collaborated with teams to optimize landing pages and improve CRO and overall efficiency.
Collaborated with the marketing team to execute integrated campaigns and sales development strategies for key beauty retail partners across the EMEA market. Managed B2B relationships, order processing workflows, and 3PL warehouse logistics to ensure smooth regional product distribution.
Education
Certifications and awards
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