Senior Manager, Brand and Content Marketing at OZ Digital Consulting

Promoted to lead content strategy, execution, and delivery for the Cloud, Data & AI Technology Practice. Lead a team of seven across content, design, and video production, managing budgets and vendor relationships. Brand strategy and narrative development; editorial leadership; video content; social and events.

Created and deployed a multi-phase email campaign (in four phases) for Cox Automotive to help prospects and customers trade in, buy, or sell cars online via dealer.com. Developed thought leadership content for OZ Digital Consulting’s P&C Insurance vertical. (Client/project details and company name not fully specified in resume.)

Content Producer at OZ Digital Consulting

Client Cox Automotive; created and deployed content to support prospects and customers to trade in, buy or sell cars on dealer.com; developed thought leadership content for OZ Digital Consulting's P&C Insurance vertical.

Senior Copywriter, Corporate Marketing at Sprinklr

Oversaw the content marketing calendar for Sprinklr's unified customer experience management AI platform and Insights product suite; led partner marketing programs and industry solutions across 20+ products.

Communications Consultant at AbbVie (for Kyyb Inc.)

Led multi-channel content and communications strategy for AbbVie’s Commercial Business Technology Solutions (BTS) organization across web, email, video, blog, intranet, newsletter, webcast, podcast, and social media. Collaborated with business and senior leadership in a highly matrixed environment to improve content user experience across digital platforms. Set up and ran communication sites for two business lines (medical aesthetics and pharmacy). Wrote a bi-weekly leadership column for the Commercial BTS Vice President. Owned editorial calendars, event and town hall planning, distribution lists, content playbooks, taxonomy and metadata frameworks, and user migration plans. Wrote and published thought leadership content for AbbVie’s CIO on LinkedIn. Assessed communication needs, identified content opportunities, measured effectiveness, and managed agency/vendor relationships.

Content Contributor at AbbVie (for Kyba Inc.)

Led multi-channel content and communications strategy for AbbVie’s Commercial Business Technology Solutions (BTS) organization across web, email, video, blog, intranet, newsletter, webcast, podcast, and social media.

Associate Creative Director at Percept H Advertising (a Hakkuhodo company)

Led a team of art directors and copywriters while overseeing marketing and advertising campaigns for Toyota Fortune, Toyota Innova, and Toyota Liva.

Associate Creative Director at Percept H Advertising, a Hakuhodo company

Led a team of 4 art directors and 2 copywriters while overseeing the marketing and advertising campaigns for Toyota Fortuner, Toyota Innova and Toyota Live. Directed multi-channel creative campaigns.

Creative Controller at Ogilvy

Participated in Lenovo’s first-of-its-kind marketing experiment: a centralized global hub to plan, develop, and execute campaigns for 63 countries in 27 languages. As part of the original team, helped deliver 500+ creative assets every month across geographies and channels for B2B and B2C markets. The experiment is a case study taught at top B-schools, including Wharton. Led B2B digital campaigns for the ThinkPad brand for LATAM and US healthcare, education, government, large enterprise, channel, and SMB segments. Managed Lenovo worldwide group responsibilities including brand identity, style guides, messaging frameworks, and digital-led campaigns that served as templates for other markets. Received Ogilvy’s ‘Red Champion’ award for ‘Best Creative’ on Lenovo two consecutive years.