Ivan Vera

Available to hire

My career has taken an unconventional path, and that’s one of the things I value most about it.

About

My career has taken an unconventional path, and that’s one of the things I value most about it. I spent nearly twenty years in New York and San Francisco’s contemporary art world, working with galleries, artists, collectors, and exhibitions before transitioning into digital commerce. That foundation taught me the importance of visual storytelling, thoughtful presentation, and creating memorable experiences—principles that continue to shape how I approach every website and brand I work with today.

Over the past several years, I’ve focused on Shopify, ecommerce operations, merchandising, UX, and digital project management, helping businesses create engaging online experiences that are both beautiful and effective. I enjoy collaborating with clients to understand what makes their brand unique and translating that into a seamless digital presence. Whether I’m refining a customer journey, organizing complex product catalogs, or building a site that reflects a distinctive brand identity, I bring a creative eye, technical problem-solving, and a genuine enthusiasm for thoughtful design.

  • 12 years' experience
  • Joined May 2026

Languages

  • Spanish; CastilianFluent

Industry experience

  • Retail
  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Other
  • Wholesale & Distribution

More experts in Palm Springs, United States

Work experience

Creative Brand Director & Digital Operations Lead · Mobius ConcreteMar 2025 – Jan 2026 · 11 mos

Owned Shopify storefront conversion performance, optimized merchandising, product pages, and on-site experience to support revenue growth across product launches and campaigns. Led cross-functional site initiatives from intake through deployment, ensured QA and pre-launch testing, and translated campaign strategies into high-converting on-site experiences. Developed data-driven merchandising and workflow processes, integrated backend systems (Shopify, HubSpot, SOS Inventory), and improved site performance and scalability.

Web & Product Development Lead · Allred CollaborativeMar 2020 – Feb 2025 · 5 yrs

Managed and optimized a high-traffic Shopify ecommerce site, aligning priorities across marketing, merchandising, and leadership stakeholders. Optimized site structure, navigation, and collections to improve product discovery and conversion, performed QA, and led cross-functional releases. Built data validation workflows and led Shopify, QuickBooks, and Salesforce integrations to unify frontend activity with backend data.

Community Arts Program Manager · Hospitality HouseOct 2009 – Oct 2016 · 7 yrs 1 mo

Directed operations for a city-recognized program, overseeing partnerships, fundraising, programming, and organizational visibility in a fast-paced environment. Built scalable processes, led a cross-functional team, secured sponsorships, and delivered programs with national media coverage that increased funding opportunities.

Education

Bachelor of Science in Fine Arts · New York University2030 – 2026
Bachelor of Science in Fine Arts · New York University1987 – 2026

Certifications and awards

Google Data Analytics Professional Certificate2030 – 2026

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