I'm Zerick Poon, a multidisciplinary designer & communicator with 8+ years of experience in branding, digital, and spatial design for global brands and independent ventures. I bridge structure and intuition, creating identities, campaigns, and experiences that align function with emotion through clarity and intention. As the founder of Interspaced Studio, I lead creative & brand communications for F&B and creative-based clients through integrated design strategies and digital experiences that strengthen brand presence. I also oversee high-value residential projects from concept to completion, coordinating with vendors on-site to deliver on time and on budget. I collaborate with cross-functional teams to ensure alignment with business and client objectives.…

Zerick Poon

I'm Zerick Poon, a multidisciplinary designer & communicator with 8+ years of experience in branding, digital, and spatial design for global brands and independent ventures. I bridge structure and intuition, creating identities, campaigns, and experiences that align function with emotion through clarity and intention. As the founder of Interspaced Studio, I lead creative & brand communications for F&B and creative-based clients through integrated design strategies and digital experiences that strengthen brand presence. I also oversee high-value residential projects from concept to completion, coordinating with vendors on-site to deliver on time and on budget. I collaborate with cross-functional teams to ensure alignment with business and client objectives.…

Available to hire

I’m Zerick Poon, a multidisciplinary designer & communicator with 8+ years of experience in branding, digital, and spatial design for global brands and independent ventures. I bridge structure and intuition, creating identities, campaigns, and experiences that align function with emotion through clarity and intention.

As the founder of Interspaced Studio, I lead creative & brand communications for F&B and creative-based clients through integrated design strategies and digital experiences that strengthen brand presence. I also oversee high-value residential projects from concept to completion, coordinating with vendors on-site to deliver on time and on budget. I collaborate with cross-functional teams to ensure alignment with business and client objectives.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Founder, Freelancer at Interspaced Studio
June 1, 2020 - Present
Leading creative & brand communications for F&B and creative-based clients through integrated design strategies & digital experiences that strengthened brand presence. Also led high-value residential projects from concept to completion, managing vendors and on-site coordination to deliver on time and budget. Collaborated with cross-functional teams and partners, providing clear briefs and direction to ensure alignment with business & client objectives.
Senior Spatial Designer at Studio Metanoia
August 1, 2022 - August 31, 2025
Delivered high-end residences exceeding $150K in scope, managing projects from concept to completion with features in international design publications. Worked closely with clients, consultants, and vendors to coordinate complex requirements, establishing clear communication to align client vision, studio execution, and delivery.
Art Director at ARC the Community
May 1, 2022 - November 30, 2022
Developed and launched ARC’s social media and digital presence from the ground up, developing a cohesive visual identity and communication strategy across campaigns and channels. Oversaw content from concept to rollout—including creative direction, asset creation, and production—resulting in a unified brand presence that strengthened community engagement.
Art Intern at TBWA\ Singapore
May 1, 2021 - July 31, 2021
Developed and supported regional campaigns for Spotify, Singapore Airlines, IKEA, and STB, aligning creative narratives with APAC market priorities. Directed design and content across digital, print, and film assets—including social, storyboards, and campaign rollouts—while contributing to successful new business pitches through creative concepts and presentation design.
Digital Designer at Carbon Interactive
April 1, 2017 - September 30, 2017
Designed digital campaigns, social content, and pitch decks for clients including Shilla Duty Free, PaperOne™, One Faber Group, Sentosa, and NAFA. Delivered assets in fast-paced, deadline-driven environments. Contributed to multiple successful pitches through visual mockups and creative strategy.
Founder / Freelancer at ARC the Community
June 1, 2020 - Present
Developed and launched ARC’s social media and digital presence from the ground up, developing a cohesive visual identity and communication strategy across campaigns and channels. Oversaw content from concept to rollout—including creative direction, asset creation, and production—resulting in a unified brand presence that strengthened community engagement.
Freelance Art Director at TBWA\ Singapore
November 1, 2022 - September 10, 2025
Developed and supported regional campaigns for Spotify, Singapore Airlines, IKEA, and ST B, aligning creative narratives with APAC market priorities. Directed design and content across digital, print, and film assets—including social, storyboards, and campaign rollouts —while contributing to successful new business pitches through creative concepts and presentation design.
Art Intern at Studio Metanoia
July 1, 2021 - September 10, 2025
Delivered high-end residences exceeding $150K in scope, managing projects from concept to completion with features in international design publications. Worked closely with clients, consultants, and vendors to coordinate complex requirements, establishing clear communication to align client vision, studio execution, and delivery.
Founder / Freelancer at ARC the Community
June 1, 2020 - Present
Developed and launched ARC’s social media and digital presence from the ground up, developing a cohesive visual identity and communication strategy across campaigns and channels. Oversaw content from concept to rollout—including creative direction, asset creation, and production—resulting in a unified brand presence that strengthened community engagement.
Freelance Art Director at TBWA Singapore
November 1, 2022 - September 10, 2025
Developed and supported regional campaigns for Spotify, Singapore Airlines, IKEA, and STB, aligning creative narratives with APAC market priorities. Directed design and content across digital, print, and film assets—including social, storyboards, and campaign rollouts—while contributing to successful new business pitches through creative concepts and presentation design.
Art Intern at Studio Metanoia
July 31, 2021 - September 10, 2025
Delivered high-end residences exceeding $150K in scope, managing projects from concept to completion with features in international design publications. Worked closely with clients, consultants, and vendors to coordinate complex requirements, establishing clear communication to align client vision, studio execution, and delivery.
Spatial Designer / Senior Spatial Designer at Carbon Interactive
March 1, 2025 - September 10, 2025
Designed digital campaigns, social content, and pitch decks for clients including Shilla Duty Free, PaperOne, One Faber Group, Sentosa, and NAFA. Delivered assets in fast-paced, deadline-driven environments. Contributed to multiple successful pitches through visual mockups and creative strategy.

Education

Bachelors (Hons), Design Communication at LASALLE College of the Arts
August 11, 2019 - October 31, 2022
BA (Hons) Design Communication at LaSalle College of the Arts
January 11, 2030 - September 10, 2025
Diploma in Mass Communication at Ngee Ann Polytechnic
January 11, 2030 - September 10, 2025
BA (Hons) Design Communication at LASALLE College of the Arts
January 11, 2030 - September 10, 2025
Diploma in Mass Communication at Ngee Ann Polytechnic
January 11, 2030 - September 10, 2025

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Education, Retail, Software & Internet