KYRYLO LEPETUKHA
ZEUS AG is a specialized marketing agency with 8 years of dedicated experience, exclusively serving the home-service and construction sectors in the US, Canada, UK, and Ireland. We don’t just ‘run ads’ or ‘build websites’; we create entire growth ecosystems designed to maximize your ROI.
Our full-stack approach includes:
Conversion-focused Websites/Landing Pages: Built with integrated SEO and an AI SEO bot for continuous ranking (saving you $800+/month on SEO retainers).
Integrated CRM: A built-in system to track every lead, ensuring nothing falls through the cracks (saving $100+/month on external CRM subscriptions).
Targeted Paid Advertising: Google Ads (Search, PMax, LSA, Maps/GBP), Bing Ads, Meta Ads, and specialized industry platforms and commercial channels.
We pride ourselves on reporting on actual revenue and lead acquisition, not vanity metrics. Most of our clients see significant growth by leveraging our comprehensive marketing department and dev team in one place. Ready to talk about measurable results?
Work Experience
Education
Qualifications
Niche → Problem → Action → Result → Time
Niche: HVAC Services (Florida)
Problem: Client was struggling with inconsistent lead volume and high cost-per-lead (CPL) from their existing Google Ads setup, making expansion difficult.
Action: We audited their entire Google Ads account, identifying wasted spend on irrelevant keywords and underperforming ad copy. We then:
Restructured campaigns with a focus on high-intent local search terms.
Implemented Google LSA (Local Services Ads) for immediate, pre-qualified leads.
Optimized geographic targeting to prioritize high-value service areas.
Developed new ad creatives and landing page copy emphasizing emergency services and transparent pricing.
Set up robust conversion tracking to measure actual job bookings, not just clicks.
Result:
Increased qualified lead volume by [result]%
Reduced Cost-Per-Lead (CPL) from [$XX] to [$YY]
Achieved a [result]% improvement in lead-to-booking conversion rate
Time: [Time, e.g., 3 months]
Problem: A growing HVAC contractor in Miami, FL, struggled to consistently generate high-quality leads, relying mostly on referrals and outdated local listings. Their existing Google Ads campaigns were draining budget without clear ROI.
Action: We audited their entire online presence, revamped their website for better conversion, and completely rebuilt their Google Ads campaigns (Search + LSA). We focused on hyper-local targeting and intent-based keywords, ensuring every ad dollar went towards potential customers actively searching for HVAC services. We also integrated a CRM to track every lead.
Result → Time: Within 90 days, they saw a 250% increase in qualified lead volume and reduced their cost-per-lead by 35%, leading to a [significant increase in bookings/revenue].
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