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Hi, I’m Zhenlong Wu, a creative engineer with 10+ years building marketing sites, brand systems, and design ops that move revenue, not just pixels. I design and ship Next.js + headless CMS web experiences, automate production workflows, and lead campaigns that lift CTR and demo volume within weeks on modest budgets. I’m looking to partner with growth, product marketing, and web teams to own brand web, campaign execution, and marketing design ops for modern SaaS. See it in action at zhenlong.design.…Hi, I’m Zhenlong Wu, a creative engineer with 10+ years building marketing sites, brand systems, and design ops that move revenue, not just pixels. I design and ship Next.js + headless CMS web experiences, automate production workflows, and lead campaigns that lift CTR and demo volume within weeks on modest budgets. I’m looking to partner with growth, product marketing, and web teams to own brand web, campaign execution, and marketing design ops for modern SaaS. See it in action at zhenlong.design.

Zhenlong Wu

Web Designer, Front-End Developer, Brand Designer, +2

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Hi, I’m Zhenlong Wu, a creative engineer with 10+ years building marketing sites, brand systems, and design ops that move revenue, not just pixels. I design and ship Next.js + headless CMS web experiences, automate production workflows, and lead campaigns that lift CTR and demo volume within weeks on modest budgets. I’m looking to partner with growth, product marketing, and web teams to own brand web, campaign execution, and marketing design ops for modern SaaS. See it in action at zhenlong.design.…Hi, I’m Zhenlong Wu, a creative engineer with 10+ years building marketing sites, brand systems, and design ops that move revenue, not just pixels. I design and ship Next.js + headless CMS web experiences, automate production workflows, and lead campaigns that lift CTR and demo volume within weeks on modest budgets. I’m looking to partner with growth, product marketing, and web teams to own brand web, campaign execution, and marketing design ops for modern SaaS. See it in action at zhenlong.design.

Available to hire

Hi, I’m Zhenlong Wu, a creative engineer with 10+ years building marketing sites, brand systems, and design ops that move revenue, not just pixels. I design and ship Next.js + headless CMS web experiences, automate production workflows, and lead campaigns that lift CTR and demo volume within weeks on modest budgets.

I’m looking to partner with growth, product marketing, and web teams to own brand web, campaign execution, and marketing design ops for modern SaaS. See it in action at zhenlong.design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Web Designer at Maropost

August 1, 2024 - March 1, 2025

Led a new responsive display program delivering a 300% CTR lift in month one, 7 verified leads in week one, and contributing 30% of monthly demos in the first month, sustaining a 7.5% lead-to-win rate over six months. Helped partners close $44.3k USD ARR at 389% ROI from a single campaign, with demos up 200% YoY, CPL down 66%, and ~200 MQLs per month across AMER, EMEA, and Australia. Built the Maropost Design Studio in Jira Service Management (customer portal, smart forms, SLAs, automation, and knowledge base), turning scattered requests into a governed design ops pipeline. Established a Figma-based marketing system with tokens, discovered components, and cross-channel templates so assets pull from one source of truth. Led a brand refresh across web, email, social, events, and sales collateral, tightening visual identity and copy to unify performance creative, site, and product storytelling. Shifted the team from ticket-taking to creative leadership with structured kickoffs, FigJam dis

Web Designer at Bold Commerce

March 1, 2022 - September 1, 2023

Co-defined the “Checkout without Limit” brand direction with the creative director, tightening the story between product, sales decks, and the marketing site to support enterprise positioning. Redesigned boldcommerce.com with a three-person squad, migrating to a serverless Next.js + Sanity stack that cut deployment times, enabled instant staging, and gave marketing self-serve control over pages. Rebuilt the Buy-Now Checkout experience as a modular component system tailored for enterprise logic, with configurable steps, guarded flows, robust error states, and analytics events, plus an A/B test harness and implementation playbooks that reduced integration time and lifted conversion. Overhauled Shopify Plus demo stores, aligning branded product design, motion, and Shopify implementation so sales teams could spin up on-brand demo environments in minutes. Introduced documentation templates and integrated tooling that improved execution speed, ROI tracking, and OKR alignment across web +

Founder at WuCreate (CreatGive DirectGor / WuCreate)

November 1, 2019 - March 1, 2022

Drove brand strategy, campaign creative, and web for clients such as Rokit Life and HungryPanda, and built the identities of GaragePA, Calgreen Homes, and Hope Windows from the ground up. Led a six-person hybrid team from pitch to launch across branding, product packaging, content, and websites, with a focus on visual storytelling that converted for DTC and B2B. Acted as fractional brand and web lead for early-stage businesses, owning client relationships, positioning, proposals, and ongoing growth recommendations. Designed and built marketing sites, landing pages, and ecommerce experiences in WordPress, including custom themes, component libraries, and content workflows that founders could maintain themselves. Created and launched the Liquor Bank brand and ecommerce site, whose first-year campaign calendar and web experience helped drive roughly $5M in revenue. Directed and produced photography and video for campaigns, including concepting, shooting, and editing so web, social, and re

Senior Designer at We Media

July 1, 2017 - November 1, 2019

Crafted brand identities and web experiences supported by video, photography, and campaign assets for businesses entering new markets. Designed programs and social content that connected Canadian brands with communities, managing channels and events to grow awareness and engagement. Planned, shot, and edited video and photography, then translated that material into web, social, and campaign executions. Designed and built company sites, campaign landing pages, and simple ecommerce experiences in WordPress for clients who needed fast, reliable marketing presence. Collaborated directly with clients on briefs, approvals, and reporting, becoming a trusted point of contact who could talk strategy, creative, and production in the same conversation.