I am a dedicated KOL & Content Strategist with a passion for creating engaging campaigns that resonate with audiences. My experience spans influencer management and content creation, ensuring each project meets high standards and achieves client objectives. I thrive in fast-paced environments and enjoy collaborating with talented individuals to produce impactful results.

I am a dedicated KOL & Content Strategist with a passion for creating engaging campaigns that resonate with audiences. My experience spans influencer management and content creation, ensuring each project meets high standards and achieves client objectives. I thrive in fast-paced environments and enjoy collaborating with talented individuals to produce impactful results.

Available to hire

I am a dedicated KOL & Content Strategist with a passion for creating engaging campaigns that resonate with audiences. My experience spans influencer management and content creation, ensuring each project meets high standards and achieves client objectives. I thrive in fast-paced environments and enjoy collaborating with talented individuals to produce impactful results.

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Language

English
Advanced
Malay
Advanced

Work Experience

Business Support Senior Executive at Smart Red Sdn Bhd
September 1, 2025 - Present
Led the sourcing and management of influencers for client campaigns, coordinated large-scale event activations, and ensured high-quality content that aligns with strict brand guidelines.
Content Lead at Momentum Commerce Sdn Bhd
January 1, 2025 - August 1, 2025
Developed and managed the company's Xiaohongshu IP, contributing to over 1 million views through strategic content direction and performance analytics.
Content Creator at Momentum Commerce Sdn Bhd
August 1, 2022 - December 1, 2024
Conceptualized and produced short-form video content, and managed influencer direction and client collaboration throughout the approval lifecycle.
Brand Account Manager at Momentum Commerce Sdn Bhd
October 1, 2021 - July 1, 2022
Managed e-commerce platforms for premium brands, achieving sales targets through strategic online campaigns during key promotional periods.

Education

Advanced Diploma in Fashion Design at Raffles College of Higher Education
January 1, 2018 - January 1, 2020
Advanced Diploma in Fashion Design at Raffles College of Higher Education
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services