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I’m Roman Zhuikov, a Senior Product Designer and UX Team Lead with 9+ years delivering end-to-end product design for B2B SaaS, fintech, and wellness platforms across web and mobile. I’ve led an 8-person design team at WellnessLiving, establishing Figma design systems, critique processes, and documentation that accelerated team velocity by over 30%. I practice full-cycle UX research, including customer interviews, competitive analysis, Jobs To Be Done, A/B testing, and usability testing. I also integrate AI-assisted design workflows to ship faster without sacrificing quality. I’m experienced with WCAG accessibility standards and using motion design to improve perceived performance and delight. My domain expertise spans wellness, fintech/lending, edtech, and enterprise SaaS. I thrive in collaborative environments where I can mentor teammates, align design with business goals, and drive measurable improvements in user flows and product retention. I enjoy exploring AI-powered design tools (Figma Make, Lovable, Cursor, Midjourney) to accelerate ideation and prototyping while maintaining high-quality outcomes.…I’m Roman Zhuikov, a Senior Product Designer and UX Team Lead with 9+ years delivering end-to-end product design for B2B SaaS, fintech, and wellness platforms across web and mobile. I’ve led an 8-person design team at WellnessLiving, establishing Figma design systems, critique processes, and documentation that accelerated team velocity by over 30%. I practice full-cycle UX research, including customer interviews, competitive analysis, Jobs To Be Done, A/B testing, and usability testing. I also integrate AI-assisted design workflows to ship faster without sacrificing quality. I’m experienced with WCAG accessibility standards and using motion design to improve perceived performance and delight. My domain expertise spans wellness, fintech/lending, edtech, and enterprise SaaS. I thrive in collaborative environments where I can mentor teammates, align design with business goals, and drive measurable improvements in user flows and product retention. I enjoy exploring AI-powered design tools (Figma Make, Lovable, Cursor, Midjourney) to accelerate ideation and prototyping while maintaining high-quality outcomes.

Roman Zhuikov

PRO

Product Designer, UX Designer, UI Designer, +3

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I’m Roman Zhuikov, a Senior Product Designer and UX Team Lead with 9+ years delivering end-to-end product design for B2B SaaS, fintech, and wellness platforms across web and mobile. I’ve led an 8-person design team at WellnessLiving, establishing Figma design systems, critique processes, and documentation that accelerated team velocity by over 30%. I practice full-cycle UX research, including customer interviews, competitive analysis, Jobs To Be Done, A/B testing, and usability testing. I also integrate AI-assisted design workflows to ship faster without sacrificing quality. I’m experienced with WCAG accessibility standards and using motion design to improve perceived performance and delight. My domain expertise spans wellness, fintech/lending, edtech, and enterprise SaaS. I thrive in collaborative environments where I can mentor teammates, align design with business goals, and drive measurable improvements in user flows and product retention. I enjoy exploring AI-powered design tools (Figma Make, Lovable, Cursor, Midjourney) to accelerate ideation and prototyping while maintaining high-quality outcomes.…I’m Roman Zhuikov, a Senior Product Designer and UX Team Lead with 9+ years delivering end-to-end product design for B2B SaaS, fintech, and wellness platforms across web and mobile. I’ve led an 8-person design team at WellnessLiving, establishing Figma design systems, critique processes, and documentation that accelerated team velocity by over 30%. I practice full-cycle UX research, including customer interviews, competitive analysis, Jobs To Be Done, A/B testing, and usability testing. I also integrate AI-assisted design workflows to ship faster without sacrificing quality. I’m experienced with WCAG accessibility standards and using motion design to improve perceived performance and delight. My domain expertise spans wellness, fintech/lending, edtech, and enterprise SaaS. I thrive in collaborative environments where I can mentor teammates, align design with business goals, and drive measurable improvements in user flows and product retention. I enjoy exploring AI-powered design tools (Figma Make, Lovable, Cursor, Midjourney) to accelerate ideation and prototyping while maintaining high-quality outcomes.

Available to hire

Malaga, Spain

I’m Roman Zhuikov, a Senior Product Designer and UX Team Lead with 9+ years delivering end-to-end product design for B2B SaaS, fintech, and wellness platforms across web and mobile. I’ve led an 8-person design team at WellnessLiving, establishing Figma design systems, critique processes, and documentation that accelerated team velocity by over 30%. I practice full-cycle UX research, including customer interviews, competitive analysis, Jobs To Be Done, A/B testing, and usability testing. I also integrate AI-assisted design workflows to ship faster without sacrificing quality. I’m experienced with WCAG accessibility standards and using motion design to improve perceived performance and delight. My domain expertise spans wellness, fintech/lending, edtech, and enterprise SaaS.

I thrive in collaborative environments where I can mentor teammates, align design with business goals, and drive measurable improvements in user flows and product retention. I enjoy exploring AI-powered design tools (Figma Make, Lovable, Cursor, Midjourney) to accelerate ideation and prototyping while maintaining high-quality outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Ukrainian

Fluent

Russian

Fluent

Work Experience

Senior Product Designer & UX Team Lead at WellnessLiving

January 1, 2020 - Present

Senior Product Designer & UX Team Lead for a B2B SaaS platform serving 200,000+ users. Built a 300+ component design system across four surfaces (web, client app, iOS, Android), established design tokens and critique processes, and reduced design cycle time by 30%+. Led a design team of eight, conducted full-cycle UX research (20+ usability tests, interviews, JTBD, competitive analysis), and introduced AI-assisted workflows (Figma Make, Lovable, Cursor, Midjourney) to accelerate ideation and prototyping. Ensured WCAG 2.1 accessibility and added motion design for improved perceived performance.

Founder & Lead Designer at UIconic Design Agency

January 1, 2024 - Present

Founder & Lead Designer of a subscription-based design agency offering on-demand UX/UI services to startups and product teams. Led end-to-end design delivery across multiple concurrent client projects—web UI, mobile apps, landing pages, and brand assets. Built agency positioning, service model, pricing, and client acquisition processes from the ground up.

Freelance UX/UI Designer at Self-employed / Freelance

January 1, 2015 - Present

Delivered 10+ projects across SaaS, fintech, e-commerce, and marketing domains—end-to-end product design, MVP prototyping, and design system audits. Collaborated directly with founders, product managers, and marketing teams across Europe and North America.

Marketing Designer at TurnKey Lender

January 1, 2019 - Present

Designed visual content for social media, acquisition/retention campaigns, emails, and website graphics. Developed design strategies aligned with brand guidelines and campaign objectives; maintained visual consistency across platforms and managed multiple tasks to deadlines.

UX/UI Designer at UI Arts

January 1, 2018 - January 1, 2020

Designed web applications, corporate websites, landing pages, and iOS/Android mobile apps. Created design concepts, adaptive/responsive layouts, UI style guides, and prototypes; facilitated handoff to developers.

UX/UI Design Instructor at Hillel IT School

January 1, 2018 - January 1, 2020

Taught UX/UI design fundamentals, prototyping, user research, and industry tools to aspiring designers.

Lead Web Designer at INN4 Science

January 1, 2018 - January 1, 2019

Coordinated a team of five designers, mentored peers, and contributed to design system development for a cohesive product ecosystem. Prototyped and iterated design solutions based on user and stakeholder feedback.

Web Designer at Knowledge City

January 1, 2016 - January 1, 2018

Designed web and mobile application interfaces, wireframes, and prototypes; collaborated with engineers to ensure accurate design implementation.

Founder & Lead Designer at UI Icon Design Agency

January 1, 2024 - Present

Founded a subscription-based design agency offering on-demand UX/UI services; led end-to-end design delivery across multiple client projects (web UI, mobile apps, landing pages, brand assets); built agency positioning, service model, pricing, and client acquisition process from scratch.