American and Amsterdam-based PR professional with social media marketing agency experience for consumer brands. Skilled in content writing and creation, campaign coordination, performance tracking on Sprinklr, and influencer partnerships, with a strong grasp of brand strategy and marketing objectives. Seeks remote freelance roles in social content creation. Builds performance-driven UGC, supports healthcare and consumer tech marketing goals, and has hands-on experience coordinating influencer partnerships, PR outreach, and media coverage monitoring.

Zianna Razon

American and Amsterdam-based PR professional with social media marketing agency experience for consumer brands. Skilled in content writing and creation, campaign coordination, performance tracking on Sprinklr, and influencer partnerships, with a strong grasp of brand strategy and marketing objectives. Seeks remote freelance roles in social content creation. Builds performance-driven UGC, supports healthcare and consumer tech marketing goals, and has hands-on experience coordinating influencer partnerships, PR outreach, and media coverage monitoring.

Available to hire

American and Amsterdam-based PR professional with social media marketing agency experience for consumer brands. Skilled in content writing and creation, campaign coordination, performance tracking on Sprinklr, and influencer partnerships, with a strong grasp of brand strategy and marketing objectives.

Seeks remote freelance roles in social content creation. Builds performance-driven UGC, supports healthcare and consumer tech marketing goals, and has hands-on experience coordinating influencer partnerships, PR outreach, and media coverage monitoring.

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Language

English
Fluent

Work Experience

Content Creation Coach
March 1, 2026 - Present
Provided coaching focused on content creation for performance and audience engagement; supported growth of personal UGC/content business with campaign-style output and execution.
UGC Creator
March 1, 2026 - Present
Produced UGC achieving a 2.58% CTR and €0.41 CPC in paid Meta advertising. Drove 57,100 impressions in 1 organic video. Contracted over $5,000 in projects within the first three months of the content creation business.
Marketing Intern at Incision Care
September 1, 2025 - March 1, 2026
Led research on social media behavior of a healthcare tech target audience. Supported sales wins of €750,000 annually through marketing support. Assisted social media marketing objectives via design, copywriting, and audience engagement.
Creator Partnerships & Media Intern at Zeno Group (Oral-B and AliExpress)
June 1, 2024 - August 31, 2024
Worked with 20 influencers across Oral-B and Crest Whitestrips US social media campaigns. Prepared and sent 23 PR boxes to journalists, Olympians, and macro-influencers. Monitored media coverage on P&G and AliExpress accounts and pitched for earned coverage for Crest Whitestrips and Oral-B in outlets including Glamour, BuzzFeed, and Refinery 29.
Public Relations Intern at POV Agency
June 1, 2023 - August 31, 2023
Wrote client briefs, built media lists, conducted media audits, created podcast scripts, and produced SEO-focused social media copy. Supported five accounts including celebrity entertainment and B2B clients.
Head of Public Relations at Crenshaw Coffee Company
May 1, 2023 - May 31, 2024
Executed a marketing campaign with a $640 budget using a team of 10 students. Staffed the content production team for the Juneteenth Festival 2023 client event.

Education

B.A. Public Relations & Advertising at University of Southern California (USC)
January 1, 2021 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Healthcare, Retail