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I’m a results-driven marketing professional with 5+ years of experience across performance marketing, digital campaigns and growth-focused initiatives. I specialise in paid media, lead generation and analytics, turning data into actionable insights that boost acquisition, conversion and revenue. I thrive in fast-paced environments, own campaigns end-to-end, and collaborate across teams to deliver measurable outcomes. I’m based in Dublin and enjoy partnering with sales, product and engineering to align marketing with business goals.…I’m a results-driven marketing professional with 5+ years of experience across performance marketing, digital campaigns and growth-focused initiatives. I specialise in paid media, lead generation and analytics, turning data into actionable insights that boost acquisition, conversion and revenue. I thrive in fast-paced environments, own campaigns end-to-end, and collaborate across teams to deliver measurable outcomes. I’m based in Dublin and enjoy partnering with sales, product and engineering to align marketing with business goals.

Jing Li

Performance Marketer, Digital Marketer, Growth Marketer, +2

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I’m a results-driven marketing professional with 5+ years of experience across performance marketing, digital campaigns and growth-focused initiatives. I specialise in paid media, lead generation and analytics, turning data into actionable insights that boost acquisition, conversion and revenue. I thrive in fast-paced environments, own campaigns end-to-end, and collaborate across teams to deliver measurable outcomes. I’m based in Dublin and enjoy partnering with sales, product and engineering to align marketing with business goals.…I’m a results-driven marketing professional with 5+ years of experience across performance marketing, digital campaigns and growth-focused initiatives. I specialise in paid media, lead generation and analytics, turning data into actionable insights that boost acquisition, conversion and revenue. I thrive in fast-paced environments, own campaigns end-to-end, and collaborate across teams to deliver measurable outcomes. I’m based in Dublin and enjoy partnering with sales, product and engineering to align marketing with business goals.

Available to hire

I’m a results-driven marketing professional with 5+ years of experience across performance marketing, digital campaigns and growth-focused initiatives. I specialise in paid media, lead generation and analytics, turning data into actionable insights that boost acquisition, conversion and revenue.

I thrive in fast-paced environments, own campaigns end-to-end, and collaborate across teams to deliver measurable outcomes. I’m based in Dublin and enjoy partnering with sales, product and engineering to align marketing with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Marketing Executive / Performance Marketing at My Cloud PA

July 1, 2024 - Present

Own and manage performance marketing across paid search and paid social, supporting business growth and lead generation objectives. Manage Google Ads campaigns across 100+ active accounts, focusing on structure, keyword strategy, bidding, ad copy testing and ongoing optimisation. Implement and maintain GA4 and Google Tag Manager tracking, ensuring accurate conversion measurement and reliable attribution. Monitor and report on key metrics (CTR, CPC, conversion rate, CPA) using Looker Studio and Excel. Collaborate with sales, development and operations to align marketing with commercial goals.

Marketing Manager at Easy Dish

September 1, 2021 - July 1, 2024

Led digital and performance marketing initiatives supporting customer acquisition and revenue growth. Planned, launched and optimised paid media campaigns across Google Ads and paid social channels. Contributed to a 33% year-on-year increase in online sales through funnel optimisation. Reduced CPA by up to 80% through campaign restructuring, bid optimisation and A/B testing. Managed marketing budgets and produced regular performance reports for stakeholders.

Marketing Executive at Cosmos

April 1, 2021 - September 1, 2021

Supported delivery of digital marketing campaigns across multiple client accounts. Assisted with paid media setup, optimisation and reporting using Google Analytics. Supported website updates and basic SEO tasks using WordPress.

Marketing & Sales Specialist at Tohrea Education Group

November 1, 2018 - November 1, 2020

Coordinated digital campaigns promoting international programmes and services. Supported lead enquiries, follow-up activity and conversion tracking.

Marketing Management Graduate Programme at Country Garden Company

September 1, 2016 - April 1, 2018

Supported marketing initiatives, market research and promotional activity as part of a structured graduate programme.