Senior UX Designer with 7 years across enterprise banking and digital product design, specializing in design systems governance, complex payment UX, and cross-functional stakeholder alignment. Led UX across 10+ concurrent payment products at UOB Infinity, established the platform’s first centralized design systems governance framework, and guided design decisions within regulatory and technical constraints while balancing user needs, compliance requirements, and business objectives.

Zinia Tan

Senior UX Designer with 7 years across enterprise banking and digital product design, specializing in design systems governance, complex payment UX, and cross-functional stakeholder alignment. Led UX across 10+ concurrent payment products at UOB Infinity, established the platform’s first centralized design systems governance framework, and guided design decisions within regulatory and technical constraints while balancing user needs, compliance requirements, and business objectives.

Available to hire

Senior UX Designer with 7 years across enterprise banking and digital product design, specializing in design systems governance, complex payment UX, and cross-functional stakeholder alignment. Led UX across 10+ concurrent payment products at UOB Infinity, established the platform’s first centralized design systems governance framework, and guided design decisions within regulatory and technical constraints while balancing user needs, compliance requirements, and business objectives.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Senior UX Designer at UOB Infinity
January 1, 2022 - April 1, 2026
Led UX strategy and end-to-end design across 10+ concurrent payment projects, serving enterprise internet banking clients across 10 markets in South East Asia. Established UOB Infinity’s first centralized design systems governance framework from scratch, documenting component behaviors, usage standards, and design rationale to reduce pattern inconsistency across concurrent payment modules and markets. Directed UX delivery for a payment compliance (ISO 20022) project, redesigning address input experiences across 18 payment forms and 7 payment products and supporting multi-country rollout across Singapore, Malaysia, China, Hong Kong, and Thailand before regulatory deadlines. Spearheaded UX direction for Account Transaction Table enhancements, including expanding columns from 8 to 15 to resolve readability in a high-volume data table and introducing a discoverable multi-sort toggle. Facilitated design critique to improve fraud transaction awareness, including establishing a dedicated sc
Web Designer, Front-End Developer at Singapore (da start-up environment) / Company not specified in resume
October 1, 2020 - December 1, 2021
Led a team of 2 designers delivering B2B software solutions across ERP systems, CRM platforms, F&B ordering systems, and e-commerce products in a fast-paced startup environment. Designed UX/UI for complex business systems, collaborating with developers to assess technical feasibility and ensure seamless feature implementation. Presented design strategy and UX guidance in client-facing meetings alongside sales teams.
Project Executive / Digital Marketing Specialist at JuzzWeb Singapore
September 1, 2019 - October 1, 2020
Developed SEO strategy and data analytics dashboards to strengthen clients’ digital presence. Designed web mockups to support project development and client presentations.
UI/UX Design Specialist (Sales & Marketing part-time) at iDAzHS in Singapore
May 1, 2019 - October 1, 2020
Redesigned POS displays, kitchen display systems, and a mobile ordering PWA; spearheaded new business development and onboarded 8 new store owners.

Education

BSc Psychology at Singapore University of Social Sciences (SUSS) Singapore
August 1, 2023 - August 7, 2026
Specialist Diploma in Digital Communication at Temasek Polytechnic Singapore
September 1, 2019 - October 1, 2020
Diploma in Business Innovation & Design at Singapore Polytechnic Singapore
April 1, 2016 - March 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet