Creative Developer at Sosolimited

Design and develop multi-platform, data-driven, real-time interactive experiences spanning from physical installations to digital products. Led the designing of cohesive visual systems that seamlessly integrate across platforms and environments, incorporating motion design and user interface design to ensure a unified aesthetic. Prototype and produce production-ready 2D and 3D visuals using motion graphics and development frameworks. Explore and integrate AI-driven tools and generative technologies to enhance creativity, efficiency, and personalisation in the design process.

Creative Technologist / Digital Designer at Design Bridge and Partners (Superunion)

Collaborating with regional creative teams across Asia to implement innovative creative technology experiences within visual systems. Primarily responsible for designing captivating motion design content, including logo animations and showreels. Assisting in front-end development for interactive experiences, ensuring seamless user interactions through libraries such as React.js, Three.js, and p5.js. R&D on interactive experiences utilizing new technologies including game engines, generative design, AR, etc. Working with notable clients such as Intel, Great Eastern, CDF, Tencent, and more.

Freelance Creative Lead at Han Holdings

Led the rebranding of the main restaurant Rollie Olie, enhancing its visual identity across multiple platforms. Conduct customer research for branches, and formulate distinct marketing and user experience strategies tailored to the specific demographics and preferences of the customer bases. Deliverables include a redesign of the website, delivery platform visuals, social media content, and in-store assets. Providing support in creating visuals for subsidiary brands, including seafood imports and other affiliated restaurants.

User Testing Trainee at AIA Singapore

Working with the Digital Solutions & Transformation team to execute user acceptance testing and ensure digital products align with stakeholder requirements. Prioritizing the digitalization of existing products and verifying the quality of user flow. Contributing to UI design initiatives to enhance the overall user experience. Key projects involve the development and refinement of the Online Claims Submission (HealthShield & Pre/Post Hospitalization) and AIA MultiStage Cancer Cover website.