I'm a Senior Creative Designer with 18 years of studio and freelance experience, working with a range of leading agencies, in-house teams, and global brands. My work spans both B2B and B2C sectors, across verticals including fashion and lifestyle, health and beauty, interiors, and food and drink. From above-the-line campaigns to digital assets and everything in between, I bring ideas to life through thoughtful, strategically-led design. Over the years, one of my main ambitions as a designer has been to shift and adapt to meet changing demands with the evolutions in skills and technology. As a creative, I find great satisfaction in finding new ways to visually inspire the end audience – pushing creative boundaries to produce great design that tells a story, provokes a response and always delivers.

Zoe Bliss

I'm a Senior Creative Designer with 18 years of studio and freelance experience, working with a range of leading agencies, in-house teams, and global brands. My work spans both B2B and B2C sectors, across verticals including fashion and lifestyle, health and beauty, interiors, and food and drink. From above-the-line campaigns to digital assets and everything in between, I bring ideas to life through thoughtful, strategically-led design. Over the years, one of my main ambitions as a designer has been to shift and adapt to meet changing demands with the evolutions in skills and technology. As a creative, I find great satisfaction in finding new ways to visually inspire the end audience – pushing creative boundaries to produce great design that tells a story, provokes a response and always delivers.

Available to hire

I’m a Senior Creative Designer with 18 years of studio and freelance experience, working with a range of leading agencies, in-house teams, and global brands. My work spans both B2B and B2C sectors, across verticals including fashion and lifestyle, health and beauty, interiors, and food and drink. From above-the-line campaigns to digital assets and everything in between, I bring ideas to life through thoughtful, strategically-led design.

Over the years, one of my main ambitions as a designer has been to shift and adapt to meet changing demands with the evolutions in skills and technology. As a creative, I find great satisfaction in finding new ways to visually inspire the end audience – pushing creative boundaries to produce great design that tells a story, provokes a response and always delivers.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at True Story
August 1, 2017 - September 11, 2025
Led creative work on key Boots/N o7 beauty initiatives within the Boots account; created shopping experiences across the customer journey, including stores, concept spaces, campaigns, visual merchandising and packaging design.
Senior Graphic Designer at True Story
August 1, 2017 - September 11, 2025
Led the creative work on No7 beauty for Boots; contributed to the Boots account as True Story’s largest client. Delivered end-to-end brand and retail concepts across shopping experiences, including physical stores, concept spaces, communications campaigns, visual merchandising and packaging design. Previously contributed to DFS campaigns and managed White Hot (a hair care brand) owned by True Story.
Senior Graphic Designer at Freelance
February 1, 2017 - Present
Freelance creative delivering above- and below-the-line campaigns as well as digital assets for a range of agencies and global brands; worked across fashion, lifestyle, health & beauty, interiors and food & drink.
Senior Graphic Designer at Freelance
February 1, 2017 - Present
Independent freelance designer delivering across fashion & lifestyle, health & beauty, interiors, and food & drink; collaborated with a range of agencies including True Story, Office Twelve, The One Off, Checkland Kindleysides, Sandbox Studios, The Hut Group, Equator, Thorntons and David Nieper to produce above-the-line campaigns and digital assets.
Graphic Designer at True Story
August 1, 2014 - September 11, 2025
Worked on a diverse range of projects for clients including Wilko, Boots, DFS, Sainsbury’s, Wickes and St.Tropez; contributed to brand re-definition and packaging design and helped drive Wilko's re-brand during earlier years.
Graphic Designer at True Story
August 1, 2014 - September 11, 2025
Worked on a diverse range of projects for clients including Wilko, Boots, DFS, Sainsbury’s, Wickes and St. Tropez. Spent two years on the Wilko re-brand, helping redefine the brand strategically and creatively.
Junior Graphic Designer at Rolls-Royce
February 1, 2008 - September 11, 2025
Key member of the Civil Aerospace marketing team, proposing and creating communication media, working within strict corporate guidelines to support selling engines and services.
Junior Graphic Designer at Rolls-Royce
February 1, 2008 - September 11, 2025
Key member of a dedicated marketing team within the Civil Aerospace sector; focused on proposing and creating communication media that adhered to strict corporate guidelines.

Education

BA Hons Graphic Design (2:1) at Nottingham Trent University
January 1, 2004 - January 1, 2007
Art Foundation (Merit) at Carmel College, Merseyside
January 1, 2001 - January 1, 2004
BA Hons Graphic Design (2:1) at Nottingham Trent University
January 1, 2004 - January 1, 2007
Art Foundation at Carmel College, Merseyside
January 1, 2001 - January 1, 2004

Qualifications

A Levels – Graphic Design (A), 3D Art & Design (A), English Language (C)
January 11, 2030 - September 11, 2025
AS Level – Photography (A)
January 11, 2030 - September 11, 2025
A Levels – Graphic Design, 3D Art & Design, English Language
January 11, 2030 - September 11, 2025
AS Level – Photography
January 11, 2030 - September 11, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services