Marketing Manager at Eliza Faulkner

Owned and executed all digital marketing output, spanning social media, email marketing, influencer partnerships, e-commerce merchandising, copy direction, graphic design and paid advertising. Led social media strategy and website rebrand; produced email campaigns resulting in a 235% YoY revenue increase; planned and optimized paid social campaigns across Meta and Google, achieving an average ROAS of 12; contributed to a 26% YoY lift in online sales.

Social Media and Influencer Marketing Manager at Frank And Oak

Led social media strategy, storytelling, and content calendar; built and managed influencer program; produced insights-informed content to drive site traffic; delivered a 9% YoY lift in engagement rate and 154% YoY increase in active engagement organically; developed strategic creative briefs for campaigns and assets.

Social Media Manager at Dupray

Established social media strategy; drove organic growth of +105% on Instagram and +1080% on TikTok; built roster of influencer, affiliate, and content partners generating $1M+ in sales for 2023 Black Friday; oversaw the social team, budget, and agency relationships.

Social Media Specialist at Lamour

Owned all social output for four key apparel brands: THORLO, Terramar, Papi, and Within; organically grew THORLO's follower base by 30% and YOY engagement by 278% since starting; spearheaded influencer outreach across THORLO, Terramar, and Within brands.

Social Media Manager at Spinnaker London

Oversaw and created social output for clients including Sony Theatrical UK&IRL, Sky Cinema, Narrative, Bord Bia, and UK&IRL Mushrooms Food Board; achieved a viral tweet for Sony Ireland; cultivated data-driven approaches for monthly paid social activity and for seasonal paid campaigns; led influencer sourcing and outreach across agency clients.

Social Media Strategist (Junior) at Wilderness

Developed monthly social calendars for clients including Warner Bros. UK, Blaze (A+E), BBC First, BBC South Africa, and Wilderness Agency; organically increased YOY impressions by 2139% and YOY engagements by 612%; increased average post engagement on Facebook by 177% for NOW through community management; capturing and curating social content for HBO UK’s Game Of Thrones red carpet event; won 3 campaign pitches, earning £30k in business for the agency.

Social Media & Digital Marketing Manager at Eliza Faulkner

Owned and executed the marketing calendar, including all digital marketing output (spanning social media, email marketing, influencer partnerships, e-commerce merchandising, copy direction, graphic design and paid advertising) and brand events. Led and developed social media strategy, driving stronger brand visibility and engagement through consistent, data-driven content. Primary lead for the website rebrand, overseeing UX, visual direction, and content migration in collaboration with external developers. Conceptualised and produced all email marketing campaigns, driving a 235% YOY increase in revenue generated from newsletters. Planned, launched, and optimised paid social campaigns across Meta and Google ads, achieving an average monthly ROAS of 12. Delivered a 26% YOY lift in online sales through cohesive digital strategy that integrated content, paid media, and merchandising.

Social Media & Influencer Marketing Manager at Frank And Oak

Led social media strategy, storytelling, and content calendar to drive brand growth, engagement, and awareness across social channels. Built and managed a comprehensive influencer program aligned with broader marketing and business goals. Conceptualised and created compelling insights-informed content to drive traffic and site sessions from organic social. Delivered a 9% YOY lift in engagement rate and 154% YOY increase in active engagement organically. Developed strategic creative briefs for campaigns and always-on assets, collaborating with internal creative teams and external content creators.

Social Media Manager at Dupray

Established the social media strategy, best practice, and tone of voice as the first social hire. Drove organic growth of +105% on Instagram and +1080% on TikTok over the course of the role. Built and managed a roster of influencer, affiliate, and content partners, generating $1M+ in sales for 2023 Black Friday. Oversaw the social team, budget, and agency relationships to support consistent brand growth and performance.

Social Media Manager at Spinnaker London

Oversaw and created social output for clients: Sony Theatrical UK&IRL, Sky Cinema, Narrative, Bord Bia, and UK&IRL Mushrooms Food Board. Organically achieved a viral tweet for Sony Ireland’s Twitter. Cultivated and executed data driven approaches for monthly paid social activity and for seasonal paid campaigns. Headed up influencer sourcing and outreach across agency’s clients.