ZL

Zoe Louise Smith

Available to hire

I’m a confident, motivated team worker and communicator with a strong creative edge, built through years of content and marketing roles across social media, events, and interviews.

About

I’m a confident, motivated team worker and communicator with a strong creative edge, built through years of content and marketing roles across social media, events, and interviews. I’ve worked with sports and racing audiences as well as major betting brands, developing content ideas, writing copy, and managing projects from planning through to posting.

I’m also a helpful, people-focused person who enjoys working collaboratively—whether that’s supporting stakeholders, coordinating guests for content, or capturing on-the-day material at events. I bring a clear understanding of what drives engagement, including building content calendars, producing blog and email copy, and delivering regular performance updates.

  • 6 years' experience
  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Gaming
  • Education

Work experience· 5 roles

Social Media & Content Manager · Entain Group (Coral & Ladbrokes)Aug 2022 – Present · 4 yrs 4 mos

Managed day-to-day social media platforms and supported sponsored campaigns through content meetings, ideation, creation, and posting. Planned and maintained content calendars for stakeholders and designers, researched and wrote blog posts, and produced social media assets and copy. Captured both on-stage and behind-the-scenes content at events, conducted interviews face-to-face/online/over the phone, and coordinated guests with partnerships teams. Worked with brand marketing to maintain look and feel, delivered stakeholder reporting on growth and content performance, and tracked activity against social budgets.

Content Executive · UK Tote GroupFeb 2022 – Jul 2022 · 6 mos

Produced social media assets and copy, ran day-to-day social channels, and researched and wrote blog posts. Conducted interviews for content, including face-to-face/online/phone, and supported platform presentation including a podcast. Wrote customer email copy, planned content for major events, and coordinated guests with the partnerships team while working with marketing on brand look and feel across channels.

Sports Presenter · Racing TVJun 2021 – Jan 2022 · 8 mos

Presented Racing TV’s social platform Raceday by delivering engaging on-air content and interviews. Planned content ideas for upcoming race days and created innovative race-day focused social content from the racecourse.

Social Media Content Manager · Racing LeagueJan 2021 – Jan 2022 · 1 yr 1 mo
Social Media Content Manager · Careers In RacingApr 2020 – Jan 2022 · 1 yr 10 mos

Education

GCSE · Baverstock School2008 – 2013
BTEC (Sports Studies) · Baverstock School2008 – 2013
AS Levels · Baverstock Sixth Form College2013 – 2015
A Levels · Baverstock Sixth Form College2013 – 2015

Certifications and awards

BTEC Sports Studies (Distinction Star x4 / Workskills Pass)2008 – 2013
FCSE (French)2008 – 2013

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