Available to hire
Dynamic, results-driven marketing leader with a
passion for building brands, delivering exceptional
commercial impact and thinking laterally. With
experience in B2C, B2B and B2B2C, I specialise in
crafting compelling narratives, spearheading
innovative campaigns, and driving strategic
growth. Adept at building high-performing teams,
influencing stakeholders and leveraging insights to
create customer-centric strategies that generate
tangible business success.
Career highlights include leading multimillion-
pound ATL campaigns, delivering multiple
rebrands to drive commercial success, boosting
team satisfaction from 60% to 90%, and launching
a successful small business of my own.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Beginner
English
Fluent
Work Experience
Head of Brand & Content (formerly Head of Marketing) at Simplyhealth & Denplan
April 30, 2025 - August 6, 2025As an integral member of the Marketing SLT reporting to the CCO, I led the strategic evolution of Simplyhealth’s purpose-led brand, ensuring cohesive positioning across all customer touch points. I strengthened Denplan brand positioning by modernizing messaging and image, boosting lead generation by 70%. I defined and executed long-term marketing strategies to drive growth, engagement, and retention for 1.4 million customers. Partnered with corporate clients to develop bespoke marketing plans that increased product usage by 30% within 6 months. Owned the annual marketing and communications calendar aligning multi-channel campaigns with key business priorities. Ensured best-in-class content and creative output, bringing the brand to life with compelling storytelling and visual identity. Championed a customer-first approach, uniting critical stakeholders to shape brand direction based on insights and data. Led development of a new suite of corporate marketing materials, improving busin
Acquisition Marketing Manager at Denplan
November 1, 2021 - August 6, 2025Led an acquisition marketing strategy achieving 800% year-over-year increase in lead generation. Designed and executed full-funnel campaigns leveraging digital, content, events, and traditional marketing approaches. Utilized Salesforce tools including Marketing Cloud, Interaction Studio, and Journey Builder to create and deliver highly personalized and targeted campaigns. Spearheaded Denplan's first digital lead generation and automated acquisition activity alongside Simplyhealth’s first-ever TV campaign. Managed, developed, and coached a team of five marketing professionals.
Advertising Manager at B&Q (Kingfisher)
January 1, 2020 - August 6, 2025Managed integrated ATL campaigns across brand, category, and trading; overseeing multimillion-pound production and media budgets. Led creative execution across TV, display, social, radio, press, sponsorship, and outdoor advertising.
Advertising Executive at B&Q (Kingfisher)
May 1, 2018 - August 6, 2025Undertook advertising executive responsibilities in support of brand and campaign activities.
Publications Coordinator at B&Q (Kingfisher)
January 1, 2017 - August 6, 2025Role involved coordination responsibilities in publications supporting marketing activities.
Marketing Consultant & Freelancer
May 1, 2025 - PresentCurrently working with a variety of clients on marketing strategy, planning, website management, content creation, social media management, creative evolution, lead generation, and email marketing.
Advertising Manager at B&Q (Kingfisher)
January 1, 2020 - September 17, 2025Led integrated ATL campaigns across brand, category and trading; oversaw creative execution across TV, display, social, radio, press, sponsorship and outdoor advertising.
Advertising Executive at B&Q (Kingfisher)
January 1, 2017 - September 17, 2025Supported and led advertising initiatives across multiple channels to drive brand and trading priorities.
Head of Brand & Content (formerly Head of Marketing) at Simply Health
April 2, 2025 - September 17, 2025Led the strategic evolution of Simply Health’s purpose-led brand, ensuring cohesive positioning across all customer touchpoints.
Advertising Manager at B&Q (Kingfisher)
January 2, 2020 - September 17, 2025Led integrated ATL campaigns across brand, category and trading, overseeing multi-million-pound production and media budgets.
Advertising Executive at B&Q (Kingfisher)
May 2, 2018 - September 17, 2025Supported advertising campaigns; contributed to creative development and campaign execution.
Other roles at B&Q (Kingfisher) at B&Q (Kingfisher)
January 1, 2017 - September 17, 2025Publications Coordinator; MA Marketing and International Marketing (Merit) – University of Surrey.
Head of Marketing, Brand & Content at Simply Health
April 1, 2025 - September 17, 2025Led the strategic evolution of Simply Health's purpose-led brand, delivering cohesive positioning across customer touchpoints; strengthened brand cohesion, growth, and customer engagement; defined long-term marketing strategies to drive growth, engagement, and retention of 1.4 million customers; developed and owned annual marketing and communications calendar, aligned multi-channel campaigns with key business priorities; built a high-performing 12-person team across content, brand, copywriting, and studio design.
Acquisition Marketing Manager at Denplan
November 1, 2021 - September 17, 2025Led Denplan's acquisition marketing strategy, delivering an 800% YoY increase in leads; executed full-funnel campaigns and automated lead generation activities in parallel with Simply Health’s campaigns; developed modernized messaging and assets to enhance performance and measurement.
Advertising Manager at B&Q (Kingfisher)
January 31, 2020 - September 17, 2025Managed integrated ATL campaigns across brand, category, and trading; oversaw creative execution across TV, print, digital, social, radio, sponsorship, and out-of-home; led multi-million-pound budgets and cross-functional teams to deliver impactful campaigns.
Advertising Executive at B&Q (Kingfisher)
May 1, 2018 - September 17, 2025Supported the development and execution of marketing campaigns; contributed to creative development, media planning, copywriting, and multi-channel activation; worked with internal and agency partners to drive campaign performance.
Publications Coordinator at B&Q (Kingfisher)
January 1, 2017 - September 17, 2025Coordinated publications and internal communications; supported marketing materials and content workflow across teams; ensured brand consistency across channels.
Marketing Consultant
May 1, 2025 - PresentCurrently working with a variety of clients on marketing strategy, planning, website management, content creation, social media management, and email marketing; driving branding evolution, lead generation, and multi-channel campaigns.
Advertising Manager at B&Q (Kingfisher)
January 1, 2020 - September 17, 2025Managed integrated ATL campaigns across brand, category, and trading; oversaw TV, display, social, radio, press, sponsorship, and out-of-home advertising.
Education
MA Communication and International Marketing (Merit) at University of Surrey
September 1, 2014 - June 30, 2015A Levels (Media Studies, Business Studies, English Language) at Peter Symonds College
January 1, 2009 - January 1, 2011BA International Business Management with Spanish (2:1) at Cardiff Metropolitan University
January 1, 2011 - January 1, 2014Qualifications
Dental Brand of the Year – Simply Health (Dental Industry Awards, 2021)
January 1, 2021 - September 17, 2025Marketing Team of the Year – B&Q ( Chartered Institute of Marketing, 2018)
January 1, 2018 - September 17, 2025Best Digital Marketing Campaign – B&Q (The Wires, 2018)
January 1, 2018 - September 17, 2025Best Use of Performance – B&Q (The Drum Digital Awards, 2017)
January 1, 2017 - September 17, 2025Simply Health Brilliance Award (2020)
January 1, 2020 - September 17, 2025Dental Brand of the Year – Denplan (Dental Industry Awards, 2021)
January 11, 2030 - September 17, 2025Marketing Team of the Year – B&Q (Chartered Institute of Marketing, 2018)
January 11, 2030 - September 17, 2025Best Digital Marketing Campaign – B&Q (The Wires, 2018)
January 11, 2030 - September 17, 2025Best Use of Performance – B&Q (The Drum Digital Awards, 2017)
January 11, 2030 - September 17, 2025Simply Health Brilliant Award (2020)
January 11, 2030 - September 17, 2025HackA Future programme with BCG (2021)
January 11, 2030 - September 17, 2025National People’s Forum Representative, B&Q Marketing Team (2018)
January 11, 2030 - September 17, 2025Dental Brand of the Year – Denplan (Dental Industry Awards, 2021)
January 1, 2021 - January 1, 2021Best Digital Marketing Campaign – B&Q (The Wire's, 2018)
January 1, 2018 - January 1, 2018Best Use of Performance – B&Q (The Drum Digital Awards, 2017)
January 1, 2017 - January 1, 2017Dental Brand of the Year – Denplan (Dental Industry Awards)
January 1, 2021 - September 17, 2025Marketing Team of the Year – B&Q
January 1, 2018 - September 17, 2025Best Digital Marketing Campaign – B&Q
January 1, 2017 - September 17, 2025Industry Experience
Healthcare, Retail, Consumer Goods, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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