Available to hire
Hello! I’m Xiangwen Li, a UX/UI designer based in Toronto, Canada, with a passion for transforming complex user needs into tangible design solutions.
After 6 years of education in the HCI and UX realms, I’ve gained many hands-on experience and improved my skill sets in conducting research and testing, analyzing data, and creating wireframes and prototypes. I thrive in collaborative environments and dedicate to deliver user-centered designs that make a real impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
English
Advanced
Work Experience
Education
Bachelor of Science at University of California San Diego
September 1, 2018 - June 20, 2022I study Cognitive Science specializing in Design and Interaction, building up a solid foundation on human computer interaction principles as my main approach to user-centered design.
Master of Information at University of Toronto
September 1, 2022 - June 1, 2024I continued studying on information science specializing in user experience design to refine my skills as a user experience designer.
Qualifications
Industry Experience
Education, Other, Media & Entertainment
- Worked closely with design lead to align with deliverables objectives and set up process timelines.
- Conducted competitive analysis to inform design decisions.
- Developed a design system, including a component library with 9 components, 1 logo, 4 colors, and 10 styles of font.
- Created hi-fi website prototype (17 webpages), focusing on information architecture, interactive effect, and visual design.
Responsibilities
Design Process Walkthrough
Prototype Demonstration
- Analyzed the priority and impact of a mobile version by conducting user research.
- Created hi-fi mobile prototype (11 main screens), focusing on layout, interactive animation, and information delivery.
- Improved the user experience by analyzing feedback and identifying key issues from usability testing.
Responsibilities
Design Process Walkthrough (Portfolio)
Prototype
- Led the mi-fi and hi-fi prototype design process on a feature, overseeing task distribution, mentoring team members on Figma design techniques, and facilitating collaboration.
- Conducted internal UX audit and evaluation to identify issues in the prototype.
- Improved design skill on Figma, including fixing interaction, and producing and maintaining component library.
Responsibilities
Note: This project is currently under NDA.
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