Graphic Designer and Illustrator

Zoey Lee

Graphic Designer and Illustrator

Available to hire

Graphic Designer and Illustrator

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Work Experience

Research Assistant at Embodied Cognition Project, UofT Duncan Lab (Memory Lab)
January 1, 2026 - April 1, 2026
Coordinated participant recruitment, scheduling, consent, and behavioral experiment session logistics comparing memory for real-world objects vs. pictures. Conducted study procedures, briefed participants, and maintained accurate research documentation. Programmed PsychoPy experiments and coded experimental data from 18 participants into R-readable formats. Analyzed performance data in R and visualized findings in graphs to support reporting.
Research Assistant (Embodied Cognition Project) at University of Toronto (Duncan Lab / Memory Lab)
January 1, 2026 - April 30, 2026
Coordinated participant recruitment, scheduling, consent, and session logistics for behavioral experiments comparing memory for real-world objects versus pictures. Conducted study procedures, briefed participants, and maintained accurate research documentation. Programmed PsychoPy experiments and coded experimental data from 18 participants into R-readable formats for analysis. Analyzed participant performance data in R and visualized findings in graphs to support reporting.
Graphic Designer at A Moment of Science, Please! Podcast
October 1, 2025 - June 30, 2026
Designed Instagram graphics for the Science in Plain Sight podcast series, translating episode themes into visual posts while maintaining a cohesive aesthetic across recurring content. Built a reusable visual system using typography, color direction, layout style, and object-centered imagery to support consistent series identity. Iterated based on feedback from marketing leads, refining title placement, imagery, composition, and visual hierarchy to improve clarity and cohesion. Coordinated design work using shared Canva files, marketing notes, and posting schedules to support timely delivery of promotional content.
Research Assistant at AI in Healthcare Project (SFU and ETH Zurich joint research)
May 1, 2025 - June 1, 2025
Collected, verified, and organized data for 3,000+ AI startups in the health sector for a joint SFU/ETH Zurich research effort. Analyzed and classified startup business status across 10 medical domains using Excel, LLMs, and Google Colab. Produced accurate, well-documented outputs while working independently in a remote research environment.
Research Assistant (AI in Healthcare Project) at Simon Fraser University and ETH Zurich (joint research)
May 1, 2025 - June 30, 2025
Collected, verified, and organized data for 3,000+ AI startups in the health sector within a joint SFU and ETH Zurich research effort. Analyzed and classified AI startup business status across 10 medical domains using Excel, LLMs, and Google Colab. Produced accurate, well-documented outputs while working independently in a remote research environment.
Graphic Designer and Illustrator at Twitch creator (promotional graphics)
January 1, 2025 - Present
Created custom promotional graphics, panels, emotes, and event assets for an active Twitch channel while maintaining a consistent visual identity across digital formats. Produced character-based illustration assets and milestone graphics for live fundraising events, adapting visuals for social, streaming, and promotional use. Delivered production-ready files across multiple output specifications (e.g., PNG/JPG exports) to ensure visuals were clear, polished, and publication-ready.
Peer Co-facilitator at Centre for Learning Strategy Support, University of Toronto Student Life
January 1, 2025 - January 1, 2025
Co-facilitated workshops for EAL students on group discussion strategies and using first-language knowledge to support academic learning.
Graphic Designer and Illustrator (promotional graphics) at Twitch creator
January 1, 2025 - Present
Created custom promotional graphics, panels, emotes, and event assets for an active Twitch channel while maintaining a consistent visual identity across streaming and digital formats. Produced character-based illustration assets and milestone graphics for live fundraising events, adapting visuals for social media, streaming, and promotional use. Delivered production-ready files across multiple output specifications, including PNG/JPG exports, ensuring clear and polished assets ready for publication.
Research Assistant at Category Learning Project, UofT Mack Lab (Computational Cognitive Neuroscience Lab)
January 1, 2023 - January 1, 2025
Designed fMRI study recruitment materials across print flyers, email newsletters, and social media ads, contributing to 600+ participant sign-ups. Conducted behavioral learning and fMRI experiments investigating memory-guided attention. Entered and organized participant data into Excel for 600+ fMRI signups in REDCap. Scheduled and coordinated screenings, phone calls, and consent for 40 selected fMRI participants. Calibrated EyeLink software for eye-tracking, ran PsychoPy tasks, and supported technical setup during fMRI sessions. Reviewed scan outputs under supervision and recorded abnormalities for review. Recruited 20 participants for a behavioral study, managed study data in Excel, and analyzed participant data in R. Completed a literature review on attention and memory and programmed/modified behavioral experiments in PsychoPy.
Research Assistant (Category Learning Project) at University of Toronto (Mack Lab / Computational Cognitive Neuroscience Lab)
January 1, 2023 - January 1, 2025
Designed fMRI study recruitment materials across print flyers, email newsletters, and social media ads, supporting 600+ participant sign-ups. Conducted behavioral learning and fMRI experiments investigating memory-guided attention. Entered and organized participant data into Excel spreadsheets for 600+ fMRI signups in REDCap. Scheduled and coordinated screenings, phone calls, and consent procedures for 40 selected fMRI participants. Calibrated EyeLink software for eye-tracking, ran PsychoPy tasks, and supported technical setup during fMRI sessions. Reviewed fMRI scan outputs under supervision, identifying and recording abnormalities or unusual features for review. Recruited 20 participants for a behavioral study, managed study data in Excel, and analyzed participant data in R. Completed a literature review on attention and memory and programmed/modifed behavioral experiments in PsychoPy.
Assistant Captain at Vancouver Ultimate League Adult Summer League
January 1, 2022 - January 1, 2022
Supported team leadership by coordinating with captains and helping organize weekly game logistics.
Led Visual Design (Team Project) at Technovation Girls BC Regional Competition
January 1, 2018 - January 1, 2018
Led visual design for a mobile app concept pitched to industry judges, creating UI mockups, presentation materials, and visual assets supporting the team business proposal. Presented design rationale and business plan to judges, strengthening communication of creative decisions to stakeholders.
Design Lead (visual design for pitch) at Technovation Girls BC Regional Competition
January 1, 2018 - January 1, 2018
Led visual design for a mobile app concept pitched to industry judges, producing UI mockups, presentation materials, and supporting visual assets for the team’s business proposal. Presented design rationale and business plan to judges, strengthening experience communicating creative decisions and supporting stakeholder understanding of the proposed solution.

Education

BSc Cognitive Science (Major), Psychology and Linguistics (Minors) at University of Toronto
January 1, 2021 - January 1, 2026
BSc Cognitive Science (Major: Cognitive Science; Minors: Psychology and Linguistics) at University of Toronto
January 1, 2021 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Life Sciences, Healthcare, Non-Profit Organization, Other