Growth Marketing Specialist at My Learning Space AI

Lead overall marketing strategy across digital channels while supporting offline initiatives, ensuring brand positioning aligns with acquisition, engagement, and retention objectives. Drive 150% growth in user acquisition while reducing ad spend by 50% through structured channel prioritization, creative testing, and performance optimization. Define marketing KPIs, build executive dashboards, and forecast ROI to guide budget allocation and scaling decisions. Launch and scale SEO initiatives including technical audits, search intent mapping, and content strategy, achieving 60 first-page keyword rankings within two months. Own full-funnel paid media strategy across Google (Search, Performance Max, YouTube), Meta, TikTok, Reddit, and emerging platforms. Plan and manage organic social presence, strengthening brand visibility and community engagement. Develop and execute influencer and creator campaigns to expand reach and increase cultural relevance.

Digital Marketing Manager at First Page Limited

Managed a portfolio of 40+ clients and 50+ digital marketing accounts across SEO, Google Ads, Meta Ads, and other paid social channels, achieving a 90% client retention rate. Led digital marketing strategy development to support client growth objectives, including paid acquisition, SEO performance, and conversion optimization. Planned, executed, and optimized paid media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. Collaborated with designers, copywriters, and technical teams to deliver landing pages, creatives, and SEO assets aligned with campaign goals. Improved organic traffic by 30% through keyword strategy, on-page optimization, and search ranking improvements. Developed performance reports and strategic insights for clients, identifying optimization opportunities and upsell potential. Built and maintained strong client relationships through regular performance reviews and stakeholder communication.

Digital Marketing Manager at Homebb Limited

Led the marketing team across digital and offline initiatives for a consumer technology platform, providing strategic direction from planning through execution. Developed and executed integrated marketing strategies aligned with business growth objectives, brand positioning, and ROI targets. Managed multi-channel campaigns across SEO, paid media, social, email, partnerships, and experiential activations. Oversaw marketing budgets and resource allocation, optimizing channel mix based on performance insights. Monitored acquisition, retention, and traffic performance across mobile applications and websites, translating data into strategic adjustments. Collaborated closely with product and engineering teams to improve website and mobile UX, supporting product launches through UAT testing and coordinated go-to-market execution.

Marketing Assistant Manager at Top Banana Limited

Planned and executed integrated marketing campaigns across digital and offline channels to support user acquisition and engagement. Conducted market research and analyzed user behavior to refine marketing strategies and messaging. Forecasted and monitored marketing budgets, tracked KPIs, and evaluated campaign effectiveness to inform optimization decisions. Supported daily mobile application operations, including content updates, campaign coordination, and customer communications. Colaborated with product and design teams to improve mobile app UX, user flows, and in-app customer journeys, ensuring a smoother onboarding and engagement experience. Monitored app performance metrics and user feedback to identify UX issues and recommend improvements across key touchpoints.