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Digital Marketing Strategy and Performance Marketing professional with 5+ years of experience managing Google Ads, Meta Ads, SEO, and social media growth. Skilled in data-driven campaign optimization, audience research, and brand building across multiple industries. Proven track record of improving conversions and delivering measurable business results through paid advertising, content strategy, and consistent reporting. Experienced in creating engaging digital content (podcasts, videos, and educational materials) and coordinating with designers/creatives to enhance campaign effectiveness.…Digital Marketing Strategy and Performance Marketing professional with 5+ years of experience managing Google Ads, Meta Ads, SEO, and social media growth. Skilled in data-driven campaign optimization, audience research, and brand building across multiple industries. Proven track record of improving conversions and delivering measurable business results through paid advertising, content strategy, and consistent reporting. Experienced in creating engaging digital content (podcasts, videos, and educational materials) and coordinating with designers/creatives to enhance campaign effectiveness.

Zohaib Ghafor

Marketing Strategist, Marketing Analyst, Digital Marketer, +6

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Digital Marketing Strategy and Performance Marketing professional with 5+ years of experience managing Google Ads, Meta Ads, SEO, and social media growth. Skilled in data-driven campaign optimization, audience research, and brand building across multiple industries. Proven track record of improving conversions and delivering measurable business results through paid advertising, content strategy, and consistent reporting. Experienced in creating engaging digital content (podcasts, videos, and educational materials) and coordinating with designers/creatives to enhance campaign effectiveness.…Digital Marketing Strategy and Performance Marketing professional with 5+ years of experience managing Google Ads, Meta Ads, SEO, and social media growth. Skilled in data-driven campaign optimization, audience research, and brand building across multiple industries. Proven track record of improving conversions and delivering measurable business results through paid advertising, content strategy, and consistent reporting. Experienced in creating engaging digital content (podcasts, videos, and educational materials) and coordinating with designers/creatives to enhance campaign effectiveness.

Available to hire

Digital Marketing Strategy and Performance Marketing professional with 5+ years of experience managing Google Ads, Meta Ads, SEO, and social media growth. Skilled in data-driven campaign optimization, audience research, and brand building across multiple industries.

Proven track record of improving conversions and delivering measurable business results through paid advertising, content strategy, and consistent reporting. Experienced in creating engaging digital content (podcasts, videos, and educational materials) and coordinating with designers/creatives to enhance campaign effectiveness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Urdu

Advanced

Panjabi, Punjabi

Advanced

Work Experience

SEO Intern at Jinnah Soft

January 1, 2025 - Present

Supported keyword research, content optimization, and link building. Analyzed website traffic and SEO reports to enhance rankings.

Digital Marketing Manager at Teq Noor Limited (listed twice in resume timeline)

October 1, 2023 - August 31, 2024

Managed digital marketing efforts including strategy, SEO, social media content, and paid advertising support with KPI tracking and ROI-focused optimization.

Performance Marketer at Teq Noor Limited, London (Remote) (Part-time)

October 1, 2023 - August 31, 2024

Managed digital strategy for JKF Foods & Tiger Tiger Foods, achieving an increase in clicks and website impressions. Oversaw SEO, social media content, and paid ads while creating visuals with Canva and Adobe Illustrator. Developed content strategy and marketing materials, tracked KPIs, and optimized for performance and ROI.

Digital Marketing Manager (Part-time, Remote) at Teq Noor Limited

October 1, 2023 - August 1, 2024

Managed digital strategy for JK Foods & Tiger Tiger Foods, driving growth including a reported increase in clicks and website impressions. Oversaw SEO, social media content, and paid ads with creative support from Canva and Adobe Illustrator; developed content strategy and marketing materials; tracked KPIs and optimized for performance and ROI.

Branding/Advertising & Performance Marketing (Manager/Lead) at Rev9 Solutions, Pakistan

January 1, 2022 - January 31, 2025

Led branding, content strategy, and advertising efforts across digital platforms. Achieved significant LinkedIn organic growth and high-impact Google Ads and Facebook campaigns; managed SEO and social media strategy with a results-oriented team and supported creative development (Canva and Adobe Illustrator). Started/managed podcasts, videos, and educational content and conducted market research to guide decisions.

Digital Marketing Manager at Oic e AI, Pakistan

January 1, 2022 - January 31, 2025

Generated qualified leads and onboarded clients using LinkedIn Sales Navigator, managed deep market and audience research, and executed strategic outreach for client and partner acquisition.

Marketing/Branding & Advertising at Rev9 Solutions, Pakistan

January 1, 2022 - January 1, 2025

Led branding, content strategy, and advertising efforts across digital platforms. Grew LinkedIn followers by nearly 5,000 in 10 months with an average of 36K+ monthly impressions (LinkedIn only), driven by 100% organic growth. Executed high-impact Google Ads with 97% conversion rate and ran Facebook campaigns. Managed SEO and social media strategy with results-oriented teamwork, collaborating with the graphic design team to create compelling visuals using Canva and Adobe Illustrator. Started podcasts, videos, and educational content; conducted market research to inform strategic decisions.

Digital Marketing Manager at Innovative Software Solutions, Pakistan

January 1, 2022 - January 1, 2025

Managed digital marketing activities across three client projects including marketing strategy, branding, social media management, content planning, email outreach, and creative coordination. Developed and executed a full marketing strategy for a mobile application, managed social media and email outreach, handled app store optimization (ASO), and coordinated graphic design and video content. Achieved 500+ app instals within the second month after launch and grew social media community to 1,000+ followers through organic marketing and targeted content strategies. Led branding and social media marketing for additional client projects, planned content calendars, coordinated video production, and managed graphic design assets; collaborated with designers and content creators to deliver consistent visual content across platforms. Increased social media followers by 100% for one brand and 130% for another in two months through strategic content planning and audience engagement; strengthene

Digital Marketing Team Lead at N17 Media, Austria (Remote) (Part-time)

November 1, 2020 - December 31, 2022

Ran targeted Google & Meta Ads across diverse industries (e-bikes, plumbing, recruitment). Conducted data analysis, segmentation, A/B testing, and ROAS optimization; ensured continuous improvement through performance tracking.

Performance Marketer at NI7 Media

November 1, 2020 - December 1, 2022

Targeted Google and Meta Ads for diverse industries (e-bikes, plumbing, recruitment). Performed data analysis, segmentation, A/B testing, and ROAS optimization; drove continuous improvement through performance tracking.

Digital Marketing Team Lead at Teq Holic

August 1, 2020 - December 1, 2020

Led a team across SEO, PPC, social media, and email marketing. Coordinated with developers and designers for campaign delivery, focusing on ROI-driven improvements and team performance.