I am a digital marketing manager with 10 years of experience helping companies move from fragmented marketing efforts to revenue-driven growth systems.\n\nI own an end-to-end strategy across paid media, CRO, SEO, and lifecycle marketing, aligning teams, channels, and budgets around measurable business outcomes. I’ve worked across the US, UK, and global markets, and I thrive in remote-first environments where clarity, autonomy, and accountability matter more than activity.…

Zohaib Tariq

I am a digital marketing manager with 10 years of experience helping companies move from fragmented marketing efforts to revenue-driven growth systems.\n\nI own an end-to-end strategy across paid media, CRO, SEO, and lifecycle marketing, aligning teams, channels, and budgets around measurable business outcomes. I’ve worked across the US, UK, and global markets, and I thrive in remote-first environments where clarity, autonomy, and accountability matter more than activity.…

Available to hire

I am a digital marketing manager with 10 years of experience helping companies move from fragmented marketing efforts to revenue-driven growth systems.\n\nI own an end-to-end strategy across paid media, CRO, SEO, and lifecycle marketing, aligning teams, channels, and budgets around measurable business outcomes. I’ve worked across the US, UK, and global markets, and I thrive in remote-first environments where clarity, autonomy, and accountability matter more than activity.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent
French
Intermediate

Work Experience

Head of Marketing at SANOMADS
November 1, 2022 - Present
Led end-to-end digital growth for multiple eCommerce brands; primary marketing lead responsible for revenue outcomes; collaborated with founders, designers, developers, and CRO specialists to align strategy, budgets, and experimentation across the full funnel in a remote-first, global setting.
Co-Founder & Director at Catch Up Digital
November 1, 2016 - October 1, 2022
Built a full-service digital growth agency serving startups and SMEs across 50+ brands; acted as the primary marketing lead for clients lacking internal strategy, ownership, or execution clarity; led cross-functional teams to translate business goals into measurable digital growth plans.
Project Consultant (MCB Lite) at MCB Bank Ltd
February 1, 2015 - June 1, 2015
Launched MCB Lite mobile wallet; designed online and offline brand activations to drive adoption and built a cashless ecosystem among students.
Brand Experience Intern at Contact Plus
July 1, 2014 - August 1, 2014
Supported activations for Ufone, Samsung, Zong, and Unilever; assisted in reporting, data analysis, and campaign insights presentation.
Business Development Manager at Createch Solutions
November 1, 2015 - November 30, 2015
Executed lead generation through digital campaigns and industry exhibits; managed client relationships and delivered growth.
Project Consultant (MCBLite) at MCB Bank Ltd
February 1, 2015 - June 1, 2015
Launched MCB Lite (Mobile Wallet) at IBA; designed online and offline brand activations to increase adoption and engagement.
Project Consultant at MCB Lite (MCB Bank Ltd)
February 1, 2015 - June 1, 2015
Launched MCB Lite (Mobile Wallet) at IBA; designed online and offline brand activation campaigns, built client relationships, and contributed to product go-to-market.
Project Consultant (MCB Lite) at MCB Bank Ltd
July 1, 2014 - August 1, 2014
Launched MCB Lite (Mobile Wallet) at IBA to create a cashless ecosystem among students. Designed online and offline brand activations to increase adoption.

Education

Bachelor of Business Administration in Marketing at Institute of Business Administration (IBA), Karachi
January 11, 2030 - February 9, 2026
Bachelor of Business Administration at Institute of Business Administration (IBA), Karachi
January 11, 2030 - February 21, 2026
Bachelor in Marketing at Institute of Business Administration (IBA), Karachi
January 11, 2030 - February 25, 2026
MBA at Institute of Business Administration (IBA), Karachi
November 1, 2016 - October 1, 2022

Qualifications

ClickUp Expert Certification
January 1, 2025 - February 9, 2026
McKinsey Forward Program
January 1, 2022 - February 9, 2026
Fundamentals of Digital Marketing - Google
January 1, 2021 - February 9, 2026
Digital Marketing Specialist - LinkedIn Learning
January 1, 2021 - February 9, 2026
Click Up Expert Certification
January 1, 2025 - February 16, 2026
McKinsey Forward Program
January 1, 2022 - February 16, 2026
Fundamentals of Digital Marketing
January 1, 2021 - February 16, 2026
Digital Marketing Specialist - LinkedIn Learning
January 1, 2021 - February 16, 2026
Click Up Expert Certification
January 1, 2025 - February 21, 2026
McKinsey Forward Program
January 1, 2022 - February 21, 2026
Fundamentals of Digital Marketing
January 1, 2021 - February 21, 2026
Digital Marketing Specialist
January 1, 2021 - February 21, 2026
Click Up Expert Certification
January 1, 2025 - February 25, 2026
McKinsey Forward Program - McKinsey & Company
January 1, 2022 - February 25, 2026
Fundamentals of Digital Marketing
January 1, 2021 - February 25, 2026
Digital Marketing Specialist
January 1, 2021 - February 25, 2026
Click Up Expert Certification
January 1, 2025 - March 5, 2026
McKinsey Forward Program
January 1, 2022 - March 5, 2026
Fundamentals of Digital Marketing
January 1, 2021 - March 5, 2026
Digital Marketing Specialist
January 1, 2021 - March 5, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other, Education

Skills

Experience Level