Senior communication strategist and content design lead with 20+ years of experience in the telecom and digital sectors. I help organizations clarify their message, structure user journeys and scale customer-centric communication ecosystems. I have a strong track record designing and optimizing content across websites, support platforms, CRM, chatbots and knowledge bases. I lead cross-functional teams, conduct user research, and apply behavioral insights to improve comprehension, reduce contact rates, and enhance customer satisfaction. I also bring advanced expertise in integrating AI into communication workflows to increase efficiency and consistency across touchpoints.…

Zoltán Jánosi

Senior communication strategist and content design lead with 20+ years of experience in the telecom and digital sectors. I help organizations clarify their message, structure user journeys and scale customer-centric communication ecosystems. I have a strong track record designing and optimizing content across websites, support platforms, CRM, chatbots and knowledge bases. I lead cross-functional teams, conduct user research, and apply behavioral insights to improve comprehension, reduce contact rates, and enhance customer satisfaction. I also bring advanced expertise in integrating AI into communication workflows to increase efficiency and consistency across touchpoints.…

Available to hire

Senior communication strategist and content design lead with 20+ years of experience in the telecom and digital sectors. I help organizations clarify their message, structure user journeys and scale customer-centric communication ecosystems.

I have a strong track record designing and optimizing content across websites, support platforms, CRM, chatbots and knowledge bases. I lead cross-functional teams, conduct user research, and apply behavioral insights to improve comprehension, reduce contact rates, and enhance customer satisfaction. I also bring advanced expertise in integrating AI into communication workflows to increase efficiency and consistency across touchpoints.

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Skills

Experience Level

SEO
Expert
SEO Copywriting
Expert
CRM
Expert
WordPress
Expert
HubSpot
Expert
Infographic
Expert
Logo
Expert
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Language

French
Fluent
Hungarian
Fluent
English
Advanced
Dutch
Advanced
Spanish; Castilian
Advanced

Work Experience

Founder at Brussels Governance Monitor
February 1, 2026 - Present
OSINT-driven civic intelligence platform aggregating and cross-analyzing official Brussels governance data to make public policy transparent, verifiable, and accessible.
Client Lead / Senior Business Strategy Consultant at Universemsrl
October 1, 2022 - January 1, 2025
Led strategic digital initiatives for enterprise-level clients (> €100k/year). Designed content strategies supporting full-funnel digital customer journeys (awareness → support → retention). Conducted user research and performance analysis to refine information architecture, improve UX and increase clarity. Managed multi-channel campaigns (SEO, SEA, CRM, support content optimization). Coordinated cross-functional teams (UX, data, content, engineering) to maintain alignment across platforms. Achieved measurable improvements in customer understanding, engagement and conversion across key accounts.
Founder / Senior Communication & Content Strategy Consultant at AdviceThat SRL
June 1, 2016 - Present
Independent consultancy specializing in strategic communication, UX content design, and applied AI. Developed content frameworks and editorial guidelines to ensure message consistency across digital channels. Designed and published support and product content within enterprise CMS (e.g., Contentful, WordPress). Built conversational content flows and tone-of-voice guidance for chatbots and voice bot experiences. Trained 1,200+ professionals in digital strategy, UX writing, content governance, and AI-assisted creation. Led prototyping workshops and iterative content testing to improve readability, satisfaction and task completion.
Business Coach at Securex
January 1, 2017 - Present
Long-term coaching and advisory for entrepreneur and operational teams. Structured communication and content strategy aligned with business model and audience segmentation. Developed scalable methodology for digital strategy coaching, now embedded in internal programs.
Strategic, Communications & Digital Project Leadership at Microsoft / Rosell/Roularta / Salesforce / HostBasket (Telnet)
January 1, 2001 - December 31, 2016
Managed large-scale product communications rollouts and content support. Coordinated cross-functional teams of designers, marketers, engineers and partners to deliver coherent, user-centered messaging across platforms.

Education

Master's Degree in Social Communication at IHECS, Brussels
January 1, 1997 - January 1, 2001
Erasmus Program in Communication & Media at Universidad Complutense de Madrid
January 1, 2000 - January 1, 2001

Qualifications

GA4 Certification
January 1, 2023 - February 16, 2026

Industry Experience

Media & Entertainment, Government, Professional Services
    paper Brussels Governance Monitor (BGM)

    Brussels Governance Monitor is an independent civic monitoring initiative dedicated to tracking the activity of the Brussels-Capital Region’s public institutions.

    Its purpose is not to comment on politics, but to make public action readable.

    The project collects information from official sources, institutional communications and public data, then cross-checks and structures it into timelines, summaries and contextual explanations. The goal is to allow anyone — citizens, journalists, researchers or observers — to understand what is being decided, what progresses, what changes over time and what remains pending.

    Rather than reacting to announcements, BGM focuses on continuity: decisions, commitments and actions are followed over time so they can be compared with later developments.

    No editorial line, no interpretation layer, no political positioning.
    The approach is based on traceability, verifiability and transparency of sources.

    In a complex institutional environment such as Brussels, accessibility of information becomes a democratic necessity. BGM aims to provide a stable reference point that helps people navigate public governance without needing prior institutional knowledge.

    🔗 https://www.twine.net/signin